72
10/10/2012 1 SOAS: ADD Essay Writing for Postgraduate University Study Tony Corballis Writing essays Fundamental to expression Fundamental to assessment Academic English – like a ‘language’ Means to an end – universal intelligibility Understand the essay genre

SOAS: ADD Essay Writing for Postgraduate University Study ... · 10/10/2012 5 Conceptual writing Empirical writing 1. Logical consistency (contradictions) 2. Coherence (reasoning

  • Upload
    others

  • View
    2

  • Download
    0

Embed Size (px)

Citation preview

Page 1: SOAS: ADD Essay Writing for Postgraduate University Study ... · 10/10/2012 5 Conceptual writing Empirical writing 1. Logical consistency (contradictions) 2. Coherence (reasoning

10/10/2012

1

SOAS: ADD

Essay Writing for

Postgraduate University Study

Tony Corballis

Writing essays

• Fundamental to expression

• Fundamental to assessment

• Academic English – like a ‘language’

• Means to an end – universal intelligibility

• Understand the essay genre

Page 2: SOAS: ADD Essay Writing for Postgraduate University Study ... · 10/10/2012 5 Conceptual writing Empirical writing 1. Logical consistency (contradictions) 2. Coherence (reasoning

10/10/2012

2

Difficulties?

• Differences between essays, reports, media

articles? Structure?

• How formal? How personal? My voice?

• Essay titles make my mind go blank!

• New paragraph?

• So much ‘academic’ vocabulary?

• Avoiding plagiarism?

• Time needed?

Issues?

CHALLENGES POSSIBLE SOUTIONS

Page 3: SOAS: ADD Essay Writing for Postgraduate University Study ... · 10/10/2012 5 Conceptual writing Empirical writing 1. Logical consistency (contradictions) 2. Coherence (reasoning

10/10/2012

3

Common lecturer complaint:

• It’s too descriptive. It just outlines/waffles.

• It’s not critical enough!

• What’s the student’s view?

• What are they trying to prove – and conclude?

The Iceberg of Culture (Moran 2001)

6

Page 4: SOAS: ADD Essay Writing for Postgraduate University Study ... · 10/10/2012 5 Conceptual writing Empirical writing 1. Logical consistency (contradictions) 2. Coherence (reasoning

10/10/2012

4

• Everyone has (co-)cultural background.• Traditionally associated with national

boundaries • but (sub)cultures cut across these

• Academic culture too• e.g. Academic papers: many Chinese papers lack an

introduction as it’s assumed the academic audience will know the context and related research. To cite it would be to patronise.

7

Discourse Communities (Swales 1990)Each community has implicit set of rules of behaviour that are ‘appropriate’.

This affects how we manage, or manipulate, disciplinary knowledge.

Influence of discourse communities

• Nature of evidence • What is ‘good’ writing• Theory-practice balance/arrangement• Counter-argument• Problem-solution• Referencing style• Referencing convention

8

Page 5: SOAS: ADD Essay Writing for Postgraduate University Study ... · 10/10/2012 5 Conceptual writing Empirical writing 1. Logical consistency (contradictions) 2. Coherence (reasoning

10/10/2012

5

Conceptual writing Empirical writing1. Logical consistency (contradictions)

2. Coherence (reasoning -balanced views)

3. Substance (important issues)

4. Contribution to field made (usefulness)

1.Theoretical grounding (existing literature)

2. Design (logical research strategy)

3. Measurement (consistent)

4. Analysis (description & presentation)

5. Discussion & conclusion (consistent with aims, logical claims)

9

Assignment tasks test your ability to:

• understand specific complex information

• analyse, evaluate, and organise different ideas

• understand relevant theories and apply them

• generate ideas, exercise judgement

• take responsibility for own outcomes

• develop your own viewpoint on issues

• argue a viewpoint persuasively/critically

• exhibit ability to problem-solve and research

Page 6: SOAS: ADD Essay Writing for Postgraduate University Study ... · 10/10/2012 5 Conceptual writing Empirical writing 1. Logical consistency (contradictions) 2. Coherence (reasoning

10/10/2012

6

So, what is writing effectively at PG level?

1. Less description and more analysis and reflection

2. Critical evaluation of the issues being analysed

3. Argumentation instead of description

4. Evidence-based discussions

5. Recommendations for local/national policy guidelines

6. Referencing becomes integral part of writing in support of

argumentation and as proof of breadth of appropriate reading

7. References expected to show an effective combination of sources

8. Textual structure becomes central to support arguments presented

9. Accurate grammar and referencing essential

10. Developing of writer’s voice and stance

11

Today’s outline

1. Analysing questions, researching, argumentation,

essay planning

2. Expressing and controlling ideas: paragraphing

and using sources (and referencing), and staging

introductions and conclusions

3. Academic writing style

Page 7: SOAS: ADD Essay Writing for Postgraduate University Study ... · 10/10/2012 5 Conceptual writing Empirical writing 1. Logical consistency (contradictions) 2. Coherence (reasoning

10/10/2012

7

The assignment writing process

• Consider process: preparing v writing?

20-80%? 50-50%? 10-90% ?

• For an exam essay? �

• For an assignment essay �

• For a research report �

Plan your essay

Take a position, write a thesis

From brainstorm/research select arguments

Prioritise and order arguments and select counter arguments. Find support

Build the foundations

Brainstorm collaboratively

/ take a preliminary positionResearch: survey skills

Analyse the question: reword, break into sub-questions, say aloud

Identify direction wordsKey terms/conceptsand their relations

Page 8: SOAS: ADD Essay Writing for Postgraduate University Study ... · 10/10/2012 5 Conceptual writing Empirical writing 1. Logical consistency (contradictions) 2. Coherence (reasoning

10/10/2012

8

Approaching an essay question

• Analysing the essay question’s keywords

• Analysing the essay question’s direction

– Illustrate, summarise, define, state, describe,

outline, compare/contrast

– Criticise, discuss, critically evaluate, assess, justify,

account for, argue, interpret

• Breaking the question into parts

• Re-writing it in your own words

Approaching an essay question

‘Globalisation is nothing new; it is not global,

and it has not produced the benefits for

developing economies that its proponents

have predicted.’ Discuss.

Page 9: SOAS: ADD Essay Writing for Postgraduate University Study ... · 10/10/2012 5 Conceptual writing Empirical writing 1. Logical consistency (contradictions) 2. Coherence (reasoning

10/10/2012

9

Approaching an essay question

Re-framing it: The question could be rephrased as

• To what extent does economic globalisation have a

history?

• Does economic globalisation affect all economies

equally?

• Have developing economies benefited less developed

economies?

• In theory, were developing economies expected to

benefit more than they have in reality?

Approaching an essay question

• Saying the question aloud a few times

• Thinking about the question

• Brainstorming generally with others

• Mindmapping

Page 10: SOAS: ADD Essay Writing for Postgraduate University Study ... · 10/10/2012 5 Conceptual writing Empirical writing 1. Logical consistency (contradictions) 2. Coherence (reasoning

10/10/2012

10

Research

Researching for your essay

• Time-management: start early

• Exploit e-catalogues, e-journals, media archives

• Peer reviewed ... Full text (pdf)

• Scanning titles & abstracts for relevance: prioritise

• Copy/save chapters/articles categorised

• Avoid “lightweight” material

– institutional output

– news articles

Page 11: SOAS: ADD Essay Writing for Postgraduate University Study ... · 10/10/2012 5 Conceptual writing Empirical writing 1. Logical consistency (contradictions) 2. Coherence (reasoning

10/10/2012

11

Effective Reading for Study

survey � ask � read & record � recall � review

SURVEY � ask � read & record � recall � review

Look over (scan) the:

• Title, contents, (sub)headings, sections, blurb

• Intro, conclusions, first/last lines

• Diagrams, inserts, supplements, appendices

• How is it organised?

Page 12: SOAS: ADD Essay Writing for Postgraduate University Study ... · 10/10/2012 5 Conceptual writing Empirical writing 1. Logical consistency (contradictions) 2. Coherence (reasoning

10/10/2012

12

survey� ASK � read & record � recall � review

Question & predict

• Ask yourself about the content to come

• Raise your interest

• Helps you predict (predicting helps comprehension)

• Try and fit with what you already know

• Try and fit with other sources including both inside and outside university

• Is it useful to me? (select or abandon)

survey� ask � READ & RECORD � recall � review

• Section by section

• Identify main points – extract essence

• Scan topic sentences, link/concluding

sentences, transition paragraphs

• Take notes: brief, selective, clear

• Margin? Paper? Notebook? Preference

Page 13: SOAS: ADD Essay Writing for Postgraduate University Study ... · 10/10/2012 5 Conceptual writing Empirical writing 1. Logical consistency (contradictions) 2. Coherence (reasoning

10/10/2012

13

Scanning, Skimming, RFD, reading critically:

It’s all about varying speed

• Practise

• Like a muscle: you don’t use it, you lose it

• Eyes swim through: keeping velocity

• Absorb chunks of words in nano-second

• Danger: Tunnel vision

• Short-term memory v paragraph development

• So speed can increase comprehension

survey� ask � read & record� RECALL � review

• Close the text

• By chapter, article, page?

• Test yourself

• Test others (social activity)

Page 14: SOAS: ADD Essay Writing for Postgraduate University Study ... · 10/10/2012 5 Conceptual writing Empirical writing 1. Logical consistency (contradictions) 2. Coherence (reasoning

10/10/2012

14

survey� ask � read & record� recall � REVIEW

• Four days’ time (optimal) - refresh

• Go through notes

• Skim text (if necessary)

• Make it productive

(speaking/writing/social)

Reading

critically

(subtext)

PARADIGM

-The latest thinking

-Author’s perspective

-Assumptions made?

RHETORIC

-How the text is

crafted by author

-Agendas

-Implicit/explicit

objectives

-Bias

-Intended audience

-Analogy

LOGIC

Well reasoned?

Poorly reasoned?

Evidence sufficient?

Evidence current?

Evidence misused?

Sources credible?

Logic follows?

Over-focused?

Counter-arguments

discredited?

Over-generalised?

Arguing against the

person?

Appeals to anonymous

or false authorities?

Circular or repeated

logic?

Excluding middle

ground?

Emotive/clever appeals?

Page 15: SOAS: ADD Essay Writing for Postgraduate University Study ... · 10/10/2012 5 Conceptual writing Empirical writing 1. Logical consistency (contradictions) 2. Coherence (reasoning

10/10/2012

15

Researching for your essay

• Be critical of texts

• Discern appropriate sources & quality

• Discern what supports what: the order

• Read ‘critically’

• Begin to craft your ‘argument’ as you read

Pre-reading:

why am I

reading this?

Reading for

understanding

What do I

think?

What is the specific

purpose of the article?

What kind of

evidence is cited?

How do the authors

report the results?

Focus on language

choices & metaphor

Post-reading: What

have I learnt?

Post-reading: have

my views been

altered or been

reinforced?

1. Critical reading of Julian et al. (2011)

Reading the article You may need to skim it several times.

Page 16: SOAS: ADD Essay Writing for Postgraduate University Study ... · 10/10/2012 5 Conceptual writing Empirical writing 1. Logical consistency (contradictions) 2. Coherence (reasoning

10/10/2012

16

What does critical mean?

CRITICAL

Unpacking reasons or causes, and

effects

• Speculating on what

underpins

• Speculating or observing implications of consequences

Using relevant evidence

• Stick to facts, data, stats

• Less emotive

• Detailed but well ordered, grouping points and signposting argument

• No waffle

Comparing arguments

or approaches

• Weighing up conflicting

evidence

• Forming judgments based on evidence

Question or challenge everything

Recognise assumptions

Independent position

CRITICAL

‘An argument involves putting forward reasons to influence

someone’s belief that what you are proposing is the case’

(Hart, 1998, p.80).

‘…giving reasons for some conclusion: the reasons are put

forward in order to establish, support, justify, prove or

demonstrate the conclusion’ (Fisher 1993, p.140).

Page 17: SOAS: ADD Essay Writing for Postgraduate University Study ... · 10/10/2012 5 Conceptual writing Empirical writing 1. Logical consistency (contradictions) 2. Coherence (reasoning

10/10/2012

17

Descriptive ���� Critical

More descriptive More critical

Paraphrasing other people’s arguments Identifying other people’s positions,

arguments and conclusions

Stating evidence or support Evaluating the evidence provided

Showing similar or different arguments Paraphrasing other people’s arguments

Saying what has been done in the field Showing gaps in the field and explaining

Retelling what has happened Analysing what has happened, why and

showing alternatives

Listing elements or viewpoints Presenting arguments in an ordered,

structured, clear, and well-reasoned way

Essay planning

• From your research:

Flesh out your basic plan

• Formulate a thesis

• Add sub-headings: counter-arguments, examples

• Talk about your plan, check logic with others

Page 18: SOAS: ADD Essay Writing for Postgraduate University Study ... · 10/10/2012 5 Conceptual writing Empirical writing 1. Logical consistency (contradictions) 2. Coherence (reasoning

10/10/2012

18

Essay planning

• Show introduction, body, conclusion

• Main parts of the body

– Depend on your essay ‘direction’ and topic

– More descriptive sections earlier: definitions,

descriptions, illustrations, outlines, contrast

– More critical sections could be later: argument,

counter-argument, refuting counter-argument,

critical analysis, evaluation, speculation

Planning: What is an ‘argument’?

Argumentation means:

• Giving reasons for a point of view

• Building up a body of evidence (or data) to support it

• Showing an understanding of others

(which are also supported by evidence)

• Being precise, logical and objective

Page 19: SOAS: ADD Essay Writing for Postgraduate University Study ... · 10/10/2012 5 Conceptual writing Empirical writing 1. Logical consistency (contradictions) 2. Coherence (reasoning

10/10/2012

19

What is argument? What to avoid!

• Insufficient evidence

• Out of date evidence

• Misused evidence

• Non-credible sources

• Over-focus on single instance

• One sided arguments

• Over-generalising

• Arguing against the person

• Appeals to anonymous

authorities

• Appeals to false authorities

• Circular or repeated logic

• Excluding middle ground

• Emotive language as

argument

Counter-argument

• Essential to critical essay writing

• Take opposite arguments

• Discredit them

Page 20: SOAS: ADD Essay Writing for Postgraduate University Study ... · 10/10/2012 5 Conceptual writing Empirical writing 1. Logical consistency (contradictions) 2. Coherence (reasoning

10/10/2012

20

Organising them: Block or Chain

• ARG

• ARG

• CA

• Ref

• CA

• Ref

• CA

• Ref

• ARG

• ARG

• CA

• CA

• CA

• REF

• REF

• REF

Essay planning

• Notes may represent paragraphs (not rigid)

• Brief phrases, not sentences

• Relationships: use arrows, diagrams, lines,

numbering, bullet points or indentation

• List sources

Page 21: SOAS: ADD Essay Writing for Postgraduate University Study ... · 10/10/2012 5 Conceptual writing Empirical writing 1. Logical consistency (contradictions) 2. Coherence (reasoning

10/10/2012

21

Essay planning

Discussion: plans you’ve written before

• When did you last plan an assignment?

• Which of these points did you do well?

• Which could you have improved on?

Writing from your plan

• Plans can and will change!

• Free write first draft: consider reader/aims

• Second draft: rehashing, checking plan

• Third draft: editing for academic style

• Fourth draft: editing for accuracy

• Fifth draft: editing for surface look

Page 22: SOAS: ADD Essay Writing for Postgraduate University Study ... · 10/10/2012 5 Conceptual writing Empirical writing 1. Logical consistency (contradictions) 2. Coherence (reasoning

10/10/2012

22

Writing the essay

Making it look like an essay

• Check paragraphing is clear

• Descriptive first, evaluative later

• Counter-argument?

• Write a conclusion

• Write an introduction

Paragraphing

Regulation is a theme that has re-entered political discussion, and not without good cause.

The stimulus packages and an array of interventionist approaches have halted what might

have been a deep recession. Stigler reports that “regulation may be actively sought by an

industry or it may be trust upon it” un-solicited (1971). In this case, it is largely the latter. Yet

it seems to be true that government intervention in markets, through price control, taxation,

subsidies and regulation, makes their operation more efficient. Price control, for example,

can be one of important tool. Darlenstein & Boxer (2002, in Hall et al 2007) suggest that

markets can be guided through price mechanism. Governments can set a minimum price, and

not allow price to fall below the equilibrium level. This can protect the producers’ incomes.

In the case of agriculture in the UK, as consumers become richer, the tendency for them to

purchase basic foodstuffs, like bread and potatoes may decline. This may influence farmers

who might suffer very low revenues. The government sets up a minimum price as subsidies

to protect producers’ benefits, making their earnings stable. In other words, revenue stability

can be supported by government intervention (ibid, p.76).

Page 23: SOAS: ADD Essay Writing for Postgraduate University Study ... · 10/10/2012 5 Conceptual writing Empirical writing 1. Logical consistency (contradictions) 2. Coherence (reasoning

10/10/2012

23

Paragraphing

Regulation is a theme that has re-entered political discussion, and not without good cause.

The stimulus packages and an array of interventionist approaches have halted what might

have been a deep recession. Stigler reports that “regulation may be actively sought by an

industry or it may be trust upon it” un-solicited (1971). In this case, it is largely the latter. Yet

it seems to be true that government intervention in markets, through price control, taxation,

subsidies and regulation, makes their operation more efficient.

Price control, for example, can be one of important tool. Darlenstein & Boxer (2002, in Hall et

al 2007) suggest that markets can be guided through price mechanism. Governments can set

a minimum price, and not allow price to fall below the equilibrium level. This can protect the

producers’ incomes.

In the case of agriculture in the UK, as consumers become richer, the tendency for them to

purchase basic foodstuffs, like bread and potatoes may decline. This may influence farmers

who might suffer very low revenues. The government sets up a minimum price as subsidies

to protect producers’ benefits, making their earnings stable. In other words, revenue stability

can be supported by government intervention (ibid, p.76).

Paragraphing

Paragraph 1: Surviving Cancer

Progress is gradually being made in the fight against cancer. In the early 1900s, few

cancer patients had any hope of long-term survival (Martinez 1995, p.43). In the

1930s, less than one in five cancer victims lived more than five years. In the 1950s,

the ratio was one in four, and in the 1960s, it was one in three. Currently, four of

ten patients who get cancer this year will be living five years from now. The gain

from one in four to four in ten represents about 69,000 lives saved each year

(p.44).

Paragraph 2: Surviving Cancer

Progress is gradually being made in the fight against cancer. In the early 1900s, few

cancer patients had any hope of long-term survival, according to Martinez (1995,

pg.43). Yet because of advances in medical technology, progress has been made so

that currently four in ten cancer patients survive. It has been proven that smoking

is a direct cause of lung cancer. The battle has not yet been won. Cures for some

forms of cancer have been discovered. Still, other forms of cancer are still

increasing. Heart disease is also increasing, which is not good news.

Page 24: SOAS: ADD Essay Writing for Postgraduate University Study ... · 10/10/2012 5 Conceptual writing Empirical writing 1. Logical consistency (contradictions) 2. Coherence (reasoning

10/10/2012

24

Paragraph 1:

Specific to the period, Classical Liberalism appeared in the 19th Century, having built on

ideas developed in the 18th Century by Adam Smith. According to Lynn (2003), it

advocated a particular pattern of government and society and recommended certain

limits and principles in the formation of public policy. Yet, Lynn argues that this has to be

understood in the context of the Industrial Revolution unfolding at the time, as well as

the rapid urbanization (2003, p.34). He believes that the conditions today, in contrast,

cannot demand such a simple framework. The thinking at the time was drawn on the

psychology of individual liberty, ‘utilitarianism’ and ‘natural laws’ along with a belief in

progress, all popularized by Adam Smith and relevant to the circumstances and rapid

change prevalent.

Paragraph 2:

Classical liberalism appeared in the 19th Century, having built on ideas developed in the

18th Century by Adam Smith. According to Lynn (2003), it advocated a particular pattern

of government and society and recommended certain limits and principles in the

formation of public policy. Lynn informs us of the Industrial Revolution at the time, as

well as the rapid urbanization (2003, p.34). The Industrial Revolution was much earlier

than Chinese industrialization. This occurred between the 1960s and 1990s when the

Chinese involved in agriculture fell by 30% (Jones, 2007, p.12). There are other types of

revolution as well. The Cultural Revolution in China was associated with a tremendous

shift in economic activity as well. The interpretation of Marxism by the government at

the time was an interesting one.

Paragraphing

• Don’t mix styles (indent or skip a line)

• One point per paragraph

• New point, new paragraph

• Nothing irrelevant or unnecessary

Page 25: SOAS: ADD Essay Writing for Postgraduate University Study ... · 10/10/2012 5 Conceptual writing Empirical writing 1. Logical consistency (contradictions) 2. Coherence (reasoning

10/10/2012

25

Developing an idea

• Topic sentence

• Supporting sentences

– Defining, classifying, expanding, giving examples or detail

– Giving reasons or effects

– Contrasting, describing, explaining

– Refuting counter-arguments

• Closing or link sentence

An economic system is defined by Dixon (1981) as the system of

“production, distribution and consumption of goods and

services” (p.12). More abstractly, it is the set of principles and

techniques by which problems of economics are addressed,

such as the problem of scarcity through allocation of finite

productive resources (Castro 1994). It is composed of both

people and institutions, including their relationships to

productive resources, such as through owning and exploiting

property. Examples of contemporary economic systems include

capitalist systems, socialist systems, and mixed economies.

Cuba, for instance, is said to be socialist which refers to its

domination by a political, bureaucratic class, attached to one

single communist party. This party follows Marxist doctrines and

claims to represent the proletariat, though in a non-democratic

fashion. “Economic systems” is therefore the subject in

economics that includes the study of systems such as this.

Page 26: SOAS: ADD Essay Writing for Postgraduate University Study ... · 10/10/2012 5 Conceptual writing Empirical writing 1. Logical consistency (contradictions) 2. Coherence (reasoning

10/10/2012

26

Specific to the period, Classical Liberalism appeared in

the 19th Century, having built on ideas developed in the

18th Century by Adam Smith. According to Lynn (2003), it

advocated a particular pattern of government and

society and recommended certain limits and principles in

the formation of public policy. Yet, Lynn argues that this

has to be understood in the context of the Industrial

Revolution unfolding at the time, as well as the rapid

urbanization (2003, p.34). He believes that the conditions

today, in contrast, cannot demand such a simple

framework. The thinking at the time was drawn on the

psychology of individual liberty, ‘utilitarianism’ and

‘natural laws’ along with a belief in progress, all

popularized by Adam Smith and relevant to the

circumstances and rapid change prevalent.

Paragraphing

�Long paragraphs annoy lecturers!

Keep to a single idea (developed) in each, e.g.

� Topic – explanation – origin –outcome

� Topic – extension – problem – solution

� Topic – cause – effect – recommendation

� Argument – counter-argument – refuted

� Any one of these ‘moves’ might be a reference!

Page 27: SOAS: ADD Essay Writing for Postgraduate University Study ... · 10/10/2012 5 Conceptual writing Empirical writing 1. Logical consistency (contradictions) 2. Coherence (reasoning

10/10/2012

27

Critical writing and paragraphs

A simplified but typical feature

Claim (beliefs)Claim (what is commonly believed)

Reasons for supporting or rejecting these (evidence)

The structure of a sample argument

commonly held perspective dismissed

reasons for rejection ( + evidence)

writer introduces own position (+ evidence)

restatement of claim in stronger terms

Page 28: SOAS: ADD Essay Writing for Postgraduate University Study ... · 10/10/2012 5 Conceptual writing Empirical writing 1. Logical consistency (contradictions) 2. Coherence (reasoning

10/10/2012

28

Counter-argument

• Essential to critical essay writing

• Take opposite arguments

• Discredit them

You need counter-argument!

Page 29: SOAS: ADD Essay Writing for Postgraduate University Study ... · 10/10/2012 5 Conceptual writing Empirical writing 1. Logical consistency (contradictions) 2. Coherence (reasoning

10/10/2012

29

Counter-argument

‘Mini’ example:

The monarchy certainly has no place in modern Britain as it is

a categorically undemocratic institution, with the Queen

unelected. Despite this fact, it is often argued that the Queen

has no real power. However, according Welsh and Bales

(2004), Britain could go to war without even consulting the

elected parliament (cited in Burns, 2009). Furthermore, while

some would argue that the best democracies may be

constitutional monarchies, the hereditary system is actively

upheld by the monarchy and does not ensure individual

merit; therefore it clearly goes against the democratic

principle.

Counter-argument

‘Mini’ example:

The monarchy certainly has no place in modern Britain as it is

a categorically undemocratic institution, with the Queen

unelected. Despite this fact, it is often argued that the Queen

has no real power. However, according Welsh and Bales

(2004), Britain could go to war without even consulting the

elected parliament (cited in Burns, 2009). Furthermore, while

some would argue that the best democracies may be

constitutional monarchies, the hereditary system is actively

upheld by the monarchy and does not ensure individual

merit; therefore it clearly goes against the democratic

principle.

Page 30: SOAS: ADD Essay Writing for Postgraduate University Study ... · 10/10/2012 5 Conceptual writing Empirical writing 1. Logical consistency (contradictions) 2. Coherence (reasoning

10/10/2012

30

Language of counter-argument

• It might be argued that …

• It could be argued that …

• It might be suggested that …

• It can be argued that …

• It has been claimed

• Jones (1999) claims that …

Language of counter-argument

• There is, perhaps, some evidence that …

• There is undoubtedly some truth in the idea that..

• Admittedly, there is …

• In spite of the fact that …

• It seems that …

• It appears that …

• It has often been observed that

• It has been suggested that …

Page 31: SOAS: ADD Essay Writing for Postgraduate University Study ... · 10/10/2012 5 Conceptual writing Empirical writing 1. Logical consistency (contradictions) 2. Coherence (reasoning

10/10/2012

31

Language of counter-argument

• It is clear that …

• It is evident that …

• There is strong evidence to suggest that …

• Smith (1999) puts forward a strong case that ..

Language of counter-argument

• Critics of this view may allege that…

Allege, claim, suggest, hold, assert

=> state, declare, observe, point out, note

Page 32: SOAS: ADD Essay Writing for Postgraduate University Study ... · 10/10/2012 5 Conceptual writing Empirical writing 1. Logical consistency (contradictions) 2. Coherence (reasoning

10/10/2012

32

Writing introductions

• Orientation to the topic

General background information, show relevance or

importance, define or classify any terms, explore

previous literature, raise a question/problem

• Thesis or purpose

Main argument or proposition the essay aims to prove.

Descriptive essays may just have a purpose (no thesis).

• Outline

Outlines how the essay will move.

• Scope

Possible limits or special focus of the topic.

In today’s globalised world, diversity is no longer a

buzzword; it is a universal feature of business. It

permeates every level of business and is embraced

by companies wishing to draw on the rich

perspectives that can be found in ethnic, age and

gender differences. In order to exploit the

advantages of diversity, equal opportunities

procedures should be applied to internal

promotions, external recruitment and all HRM

matters involving people. This essay will outline the

components of equal opportunities protocols, argue

the importance of implementing them and provide

case studies that have worked and that have not.

Page 33: SOAS: ADD Essay Writing for Postgraduate University Study ... · 10/10/2012 5 Conceptual writing Empirical writing 1. Logical consistency (contradictions) 2. Coherence (reasoning

10/10/2012

33

In today’s globalised world, diversity is no longer a

buzzword; it is a universal feature of business. It

permeates every level of business and is embraced

by companies wishing to draw on the rich

perspectives that can be found in ethnic, age and

gender differences. In order to exploit the

advantages of diversity, equal opportunities

procedures should be applied to internal

promotions, external recruitment and all HRM

matters involving people. This essay will outline the

components of equal opportunities protocols, argue

the importance of implementing them and provide

case studies that have worked and that have not.

English is currently used as a means of communication

in an increasingly international forum. Moreover,

there are a substantial number of communities where

English is used ‘intranationally’ (Strevens 1980) even

though it is not the mother tongue. These include

communities in South Asia and Africa for instance. In

such cases, new varieties of English develop largely

from the largely institutionalised varieties (Kachru

1983), a phenomenon that does not occur where

English is spoken solely for international purposes.

This essay deals with one of these emergent varieties -

Nigerian English - considering it from both a historical

and linguistic perspective to demonstrate clearly that

it can be considered a standard form of the language.

Page 34: SOAS: ADD Essay Writing for Postgraduate University Study ... · 10/10/2012 5 Conceptual writing Empirical writing 1. Logical consistency (contradictions) 2. Coherence (reasoning

10/10/2012

34

English is currently used as a means of communication

in an increasingly international forum. Moreover,

there are a substantial number of communities where

English is used ‘intranationally’ (Strevens 1980) even

though it is not the mother tongue. These include

communities in South Asia and Africa for instance. In

such cases, new varieties of English develop largely

from the largely institutionalised varieties (Kachru

1983), a phenomenon that does not occur where

English is spoken solely for international purposes.

This essay deals with one of these emergent varieties -

Nigerian English - considering it from both a historical

and linguistic perspective to demonstrate clearly that

it can be considered a standard form of the language.

Writing conclusions

• Summary

Briefly outlines what the essay covered

• Restating the thesis

Confirms your thesis, main logical conclusion

• Justifying

Final closure: identify any special relevant

focus, implications or recommendations

Page 35: SOAS: ADD Essay Writing for Postgraduate University Study ... · 10/10/2012 5 Conceptual writing Empirical writing 1. Logical consistency (contradictions) 2. Coherence (reasoning

10/10/2012

35

The risks to the health of national economies and

practical labour market concerns have illustrated

the need to protect and extend intellectual

property rights. Industry scenarios and future

projections clearly demonstrate this. This reflects

deeper ethical issues regarding the safeguarding

and maintaining of incentives for artistic expression

and artists’ rights to revenues. Extending

intellectual property legislation should be

prioritised across all forms of broadcasting. This will

be a particularly exciting area of industry as the

world continues to expand into new media.

The risks to the health of national economies and

practical labour market concerns have illustrated

the need to protect and extend intellectual

property rights. Industry scenarios and future

projections clearly demonstrate this. This reflects

deeper ethical issues regarding the safeguarding

and maintaining of incentives for artistic expression

and artists’ rights to revenues. Extending

intellectual property legislation should be

prioritised across all forms of broadcasting. This

will be a particularly exciting area of industry as the

world continues to expand into new media.

Page 36: SOAS: ADD Essay Writing for Postgraduate University Study ... · 10/10/2012 5 Conceptual writing Empirical writing 1. Logical consistency (contradictions) 2. Coherence (reasoning

10/10/2012

36

In exams

• Introductions can be much shorter

• Conclusions should still be substantial

Getting the balance:

1. Your own words to express your ideas and research

2. Other people’s words/ideas to support your ideas

(or be discredited)

3. Using ‘metadiscourse’

i.e. the language we use to talk about our writing

Page 37: SOAS: ADD Essay Writing for Postgraduate University Study ... · 10/10/2012 5 Conceptual writing Empirical writing 1. Logical consistency (contradictions) 2. Coherence (reasoning

10/10/2012

37

Why reference in your work?

• Avoid failing (by plagiarising)

• BUT plagiarism is not the only reason!

• Show you have read widely & can select appropriate material

• Strengthen/support your arguments -essential to analysis and persuasion

• Acknowledge work of others, & gives you authority

• Allows reader to look it up

Page 38: SOAS: ADD Essay Writing for Postgraduate University Study ... · 10/10/2012 5 Conceptual writing Empirical writing 1. Logical consistency (contradictions) 2. Coherence (reasoning

10/10/2012

38

Direct quotation

In your essay/report you write:

Baker (1992: 192) states: ‘ Languages vary tremendously in the type of conjunctions they prefer to use as well as the frequency with which they use such items.’

OR

‘Languages vary tremendously in the type of conjunctions they prefer to use as well as the frequency with which they use such items’ (Baker 1992: 192).

In your bibliography, you write:

Baker, M. (1992) In Other Words: A Coursebook on Translation.London: Routledge.

Secondary references: Citing citations

Citations within citations

According to Gater (1999, in Higgs 2003:17)…

Gater (1999) claims that …. (in Higgs 2003:17) …

is that …. (Gater 1999, in Higgs 2003:17) …

Page 39: SOAS: ADD Essay Writing for Postgraduate University Study ... · 10/10/2012 5 Conceptual writing Empirical writing 1. Logical consistency (contradictions) 2. Coherence (reasoning

10/10/2012

39

Altering quotes

• Use square brackets and three dots

“All [other instances] were dealt with

summarily, that is to say by translators

themselves… In 2003 over 150 translators

complained that there was not…”

ParaphraseIn your essay or report you write:

Baker (1992) suggests that not only do languages show huge variation in the type of conjunctions that they prefer to use, they also show great variation in the frequency with which they use these conjunctions.

Or

Not only do languages show huge variation in the type of conjunctions that they prefer to use, they also show great variation in the frequency with which they use these conjunctions (Baker 1992).

In your bibliography, you write:

Baker, M. (1992) In Other Words: A Coursebook on Translation.London: Routledge.

Page 40: SOAS: ADD Essay Writing for Postgraduate University Study ... · 10/10/2012 5 Conceptual writing Empirical writing 1. Logical consistency (contradictions) 2. Coherence (reasoning

10/10/2012

40

Paraphrasing tips

1. Overall sense of what is being said

2. Explain it to a ‘sympathetic’ listener.

3. Replace some words with synonyms.

4. Vary the grammatical structure.

Reporting verbsBe adventurous with reporting:

state that argue that refer to it as

claim that suggest that pinpoint the issue by

define it as… assert that highlight several…

mention that emphasise that hold that

note that point out that believe

reported explained held the view

overturned assumptions that

challenged the status quo by

was of the xxx school of thought …

Page 41: SOAS: ADD Essay Writing for Postgraduate University Study ... · 10/10/2012 5 Conceptual writing Empirical writing 1. Logical consistency (contradictions) 2. Coherence (reasoning

10/10/2012

41

Referencing

Use stylistic variety:

– Seminal thinkers, incorporated into sentence:

Smith (2009) advanced the debate by…

– Incidental sources, in brackets:

There are four factors (Smith, 2009)…

Referencing style

Todaro (1989) argues that there are two kinds

of growth.

Todaro (1989) points out that there are two

kinds of growth.

There are two kinds of growth (Todaro 1989).

Page 42: SOAS: ADD Essay Writing for Postgraduate University Study ... · 10/10/2012 5 Conceptual writing Empirical writing 1. Logical consistency (contradictions) 2. Coherence (reasoning

10/10/2012

42

Referencing style

A study by Matheson has shown that of 42 projects implemented with a participatory approach, 64% have been successful whereas the rate was only 8% with weak or no participation (1997).

Participation is the means and the path for the delivery of the project goals (Cleaver 2001; Cooke & Kothari 2001; UNDP 1998).

Referencing style

The action that occurs here is visibly an intrusion into

someone’s ‘territory of the self’ (Goffman, 1971: 28-

61).

Pawley (1986: 116), in discussing his concept of

‘lexicalisation’, notes that “it is important to separate

those form-meaning pairings that have institutional

status in this culture from those that do not, as well

as to denote particular kinds and degrees of

institutionalisation”.

Page 43: SOAS: ADD Essay Writing for Postgraduate University Study ... · 10/10/2012 5 Conceptual writing Empirical writing 1. Logical consistency (contradictions) 2. Coherence (reasoning

10/10/2012

43

Longer, block & indented quotations

As Hartman et al. (1997, p.759) have indicated:

Despite its importance for policy, the question of air pollution abatement is a question that has not been comprehensively addressed because the requisite data have not been available. As a result, benefit-cost analyses of abatement options have relied on cost estimates from engineering models.

It has been indicated that:Despite its importance for policy, the question of air pollution abatement is a question that has not been comprehensively addressed because the requisite data have not been available. As a result, benefit-cost analyses of abatement options have relied on cost estimates from engineering models (Hartman et al. 1997, p.759) .

Various researchers across a range of academic disciplines have discerned a rise of supra-territoriality in contemporary history without using that precise word. Already at mid-century, for example, the philosopher Martin Heidegger proclaimed the advent of ‘distancelessness’ and an ‘abolition of every possibility of remoteness’ (1950: 165-6). Forty years later the geographer David Harvey described ‘processes that so revolutionize the objective qualities of space and time that we are forced to alter, sometimes in quite radical ways, how we represent the world to ourselves’ (1989: 240). The sociologist Manuel Castells has distinguished ‘a network society’ in which a new ‘space of flows’ exists alongside the old ‘space of places’ (1989: 348; 1996-7). In the field of International Relations, John Ruggie has written of a ‘nonterritorial region’ in contemporary world affairs (1993:172).

Page 44: SOAS: ADD Essay Writing for Postgraduate University Study ... · 10/10/2012 5 Conceptual writing Empirical writing 1. Logical consistency (contradictions) 2. Coherence (reasoning

10/10/2012

44

When to cite:

• Ideas distinctive to an author

• Not commonly known or accepted

• Experts referred to

• All quotations (words copied)

• All paraphrases (your own words)

• If in doubt, be safe

Four main parts to a bibliographical entry

• 1 name

• 2 date

• 3 title

• publication details

Coyle, Edward F. (2004) Highs and Lows of Carbohydrate Diets. Sports Science Exchange 93. Vol. 17, 2. pp1-6. Available from http://www.gssiweb.com/reflib/refs/668/sse_93.cfm?pid=38[Accessed on 4th Oct. 2009].

Page 45: SOAS: ADD Essay Writing for Postgraduate University Study ... · 10/10/2012 5 Conceptual writing Empirical writing 1. Logical consistency (contradictions) 2. Coherence (reasoning

10/10/2012

45

Bibliographies

Burbach, Retal (1997) Globalization and Its Discontents: the Rise of Postmodern Socialisms, London: Pluto

Clark, J. D. (1999) ‘Ethical Globalization: the Dilemmas and Challenges of Internationalizing

Civil Society’. Paper presented at the Third NGO Conference, University of Birmingham, 10-13 January.

DIFD (1997) Eliminating World Poverty: a Challenge for the 21st Century. White Paper on

International Development, London: The Stationery Office

Foster, R.J. (1991) ‘Making National Cultures in the Global Ecumene’, Annual Review of

Anthropology, vol.20, pp. 235-60

Knight-John, M. & Ellepola, C. (2004) ‘The Impact of GATS on Telecoms Competition in Sri Lanka’, WTO Case Studies http://www.wto.org/eng/res_e/casestudies/case39.htm (21 July 2006)

OECD (1995) A Global Marketplace for Consumers, Paris: Organisation for Economic Cooperation and Development

Be smart!

Always keep an accurate record of details of each source:

Title (item/publication)

Author

Year

Volume/number if relevant

Website if relevant

Publisher if relevant

Page number if relevant

Page 46: SOAS: ADD Essay Writing for Postgraduate University Study ... · 10/10/2012 5 Conceptual writing Empirical writing 1. Logical consistency (contradictions) 2. Coherence (reasoning

10/10/2012

46

Academic Writing Style

• Need to be universally understood

• Not ‘better’

• … just an academic ‘lingua franca’… a ‘code’

Academic Writing Style

1. CONCISE (usually!)

2. PRECISE

3. APPEARING NEUTRAL

4. FORMAL

5. SERIOUS

Page 47: SOAS: ADD Essay Writing for Postgraduate University Study ... · 10/10/2012 5 Conceptual writing Empirical writing 1. Logical consistency (contradictions) 2. Coherence (reasoning

10/10/2012

47

How?

Eight steps

… to be concise, precise, objective, formal & serious

1. Remove redundancy

2. Convert (some) verbs to nouns

3. De-personalise (the passive voice can help)

4. Choose more precise, Latin-derived words

5. Embrace abstract nouns

6. Use caution and distance yourself

7. Emphasise a little

Page 48: SOAS: ADD Essay Writing for Postgraduate University Study ... · 10/10/2012 5 Conceptual writing Empirical writing 1. Logical consistency (contradictions) 2. Coherence (reasoning

10/10/2012

48

Step 1: Being concise

“There has been less research in education this

year due to the fact that there is a complete lack

of public funding for it.” (24 words)

“A lack of public funding has meant less

educational research this year.” (12 words)

Step 1: Removing Redundancy

– postpone to a later date => postpone

– each individual person =>

– divided into two equal halves =>

– absolutely perfect =>

– an extra added bonus =>

– reverted back to =>

– still in use today =>

Page 49: SOAS: ADD Essay Writing for Postgraduate University Study ... · 10/10/2012 5 Conceptual writing Empirical writing 1. Logical consistency (contradictions) 2. Coherence (reasoning

10/10/2012

49

Step 2: Verbs � Nouns

1. They will consider the issue at next week’s meeting.

Consideration will be given to the issue at next week’s meeting.

2. They eventually permitted the site to be used for the festival.

3. They will not announce the findings until next week.

4. They will produce the new car in a purpose-built factory.

Step 2: Verbs � Nouns

British Muslims have launched an ‘Islam is

Peace’ campaign. It was accompanied by a

communications effort worth £300,000.

The launch of British Muslims’ ‘Islam is Peace’

Campaign was accompanied by a

communications effort worth £300,000.

Page 50: SOAS: ADD Essay Writing for Postgraduate University Study ... · 10/10/2012 5 Conceptual writing Empirical writing 1. Logical consistency (contradictions) 2. Coherence (reasoning

10/10/2012

50

Step 2: Verbs � Nouns

Consumer behaviour is evolving rapidly and

competition is fast to act. Managers must develop

emerging strategies in these changing times.

The rapid evolution of consumer behaviour and rate

of competitor response results in a management

need for the development of emergent strategies.

Your turn

If the children are vaccinated, we will save

hundreds of lives. The upshot is also greater

quality of life for everyone.

Vaccination of the children will result in

hundreds of lives saved and greater quality of

life for everyone.

Page 51: SOAS: ADD Essay Writing for Postgraduate University Study ... · 10/10/2012 5 Conceptual writing Empirical writing 1. Logical consistency (contradictions) 2. Coherence (reasoning

10/10/2012

51

Step 2: Verbs � Nouns

• Many futile attempts have been made to

teach animals to speak how humans speak.

• Many futile attempts have been made to

teach animals to speak in human fashion.

Through the first half of the twentieth

century Labour held firm to the idea

that the land system in Britain needed

reforming. This article will attempt to

present the Labour party’s thinking on

the land question. It will examine the

changing nature of land-related policies

brought forward by Labour during the

inter-war period and indicate the

different, and indeed contradictory,

policy positions adopted by the party. It

presents an outline of Labour’s political

economy of the land question and

shows how, in the inter-war years,

changes in the way the party viewed

agriculture led to the development of

land policies based on control of land

use rather than on nationalization. This,

it will be argued, provides the vital

background to understanding the

decision of the Attlee governments not

to nationalize land.

Through the first half of the twentieth

century Labour held firm to the idea

that the land system in Britain needed

reforming. This article will attempt to

present what the Labour party thought

on the land question. It will examine

how Labour’s policies regarding land

changed between 1918 and 1939 and

indicate the different, and indeed

contradictory, policy positions adopted

by the party. It presents what Labour’s

political economy of the land question

was like and shows how, in the inter-

war years, changes in the way the party

viewed agriculture led to developing

land policies based on controlling the

use of land instead of nationalizing it.

This, it will be argued, provides the vital

background to understanding why the

Attlee governments decided not to

nationalize land.

Page 52: SOAS: ADD Essay Writing for Postgraduate University Study ... · 10/10/2012 5 Conceptual writing Empirical writing 1. Logical consistency (contradictions) 2. Coherence (reasoning

10/10/2012

52

• It is essential to discuss how much cultural and biological

evolution can be explained by similar principles.

• Many factors must be considered in explaining how fast the

population has grown in the developing countries.

• There are advantages and declines in productivity and both are

related to how much the population density is increasing.

• Menzel (1973) showed that non-speaking chimpanzees can

convey where food is to one another.

• These star charts were provided to enable the deceased to tell

what time it is and what day it is.

• How big this group is varies in different centres.

• On the surface, why women and domestic architecture were

associated were obvious.

Step 3: De-personalising

• Celia can translate the entire work today.

• The entire work can be translated today.

• Have you developed the survey yet?

• Has the survey been developed yet?

• Will Kevin Rudd address aboriginal health?

• Will aboriginal health be addressed?

Page 53: SOAS: ADD Essay Writing for Postgraduate University Study ... · 10/10/2012 5 Conceptual writing Empirical writing 1. Logical consistency (contradictions) 2. Coherence (reasoning

10/10/2012

53

• Mary Tyler Moore built the house.

• The house was built by Mary Tyler Moore.

• The house was built.

• Muslim philosophers created a unique culture

that has influenced societies in every

continent.

• A unique culture has been created by Muslim

philosophers, influencing societies in every

continent.

• Societies in every continent have been

influenced by the unique culture created by

Muslim philosophers.

Page 54: SOAS: ADD Essay Writing for Postgraduate University Study ... · 10/10/2012 5 Conceptual writing Empirical writing 1. Logical consistency (contradictions) 2. Coherence (reasoning

10/10/2012

54

Comparing

Clever programmers and design

teams developed this e-learning

template for software application

and business process training

content. We have included

software applications and back

office process training for you.

Our brilliant new multi-media

expert, Bertie, delivers high-end

animations, graphics and

interactions to provide interactive

training. You will be using

complex simulations of

application environments and

business procedures.

This e-learning template has been

developed for software

application and business process

training content. Software

applications and back office

process training are included.

High-end animations, graphics

and interactions are delivered to

provide interactive training.

Complex simulations of

application environments and

business procedures are used.

Your turn

1. No one has ever found a language which displays lexical purity.

2. A few years ago they allowed women to vote.

3. We have begun to appreciate the range of sociolinguistic

factors which must have governed the dynamics of the

language.

4. The depression of 1920 spoke to us of the magnitude of

America’s economic power.

5. Lots of people think that the situation is getting worse.

6. Sometime soon they will find a vaccine for malaria.

7. If we define fascism this way, it obscures and distorts its

distinctive qualities during the inter-war years.

8. You can’t always trust the numbers in the report.

Page 55: SOAS: ADD Essay Writing for Postgraduate University Study ... · 10/10/2012 5 Conceptual writing Empirical writing 1. Logical consistency (contradictions) 2. Coherence (reasoning

10/10/2012

55

Step 4: Choosing precise terms

What’s wrong with this:

A lot of people think that the weather is

getting worse. I think that they are quite right.

Research tells us that we now get storms etc

all the time.

Origins of English

Anglo-Saxon-derived words and phrasal verbs

- less formal and more familiar, friendly

versus

Latin-derived verbs and words via French

- ‘higher’ and more formal/polite/distancing

- give authority

Why?

Page 56: SOAS: ADD Essay Writing for Postgraduate University Study ... · 10/10/2012 5 Conceptual writing Empirical writing 1. Logical consistency (contradictions) 2. Coherence (reasoning

10/10/2012

56

Examples

go after pursue

go on continue

build construct

make

fortunately

need

desire

make up with

advantage / benefit

get better

satisfactory

Examples

go after pursue

go on continue

build construct

make create

luckily fortunately

need require

want desire

make up with reconcile

good thing advantage / benefit

get better improve

okay satisfactory

Page 57: SOAS: ADD Essay Writing for Postgraduate University Study ... · 10/10/2012 5 Conceptual writing Empirical writing 1. Logical consistency (contradictions) 2. Coherence (reasoning

10/10/2012

57

There exist a number of

arguments supporting the

view that it is necessary to

apply ethics to business

practice. Certain arguments

are philosophical and some

more empirical. Combined

they recommend that

business is shortsighted

where it fails to place ethics

as a crucial component of

commercial strategy and

practice.

We’ve got a whole lot of things

we’re pushing for about how

important ethics are in business,

you know what I mean? Some of

these things are pretty weird

abstract stuff and others are

more scientific kind of stuff that

you can prove. Put them

together and we reckon that

business is pretty stupid if it

doesn’t make ethics really

central to everything when it

plans and does things.

Cultures that score high in

uncertainty avoidance have a

preference for regulation, which

their religions, legal systems or

companies dictate, resulting in

more structured circumstances.

In high uncertainty avoidance

countries, employees tend to

remain for more extended

periods of time with their

present employer.

People from cultures that score well

in ‘uncertainty avoidance’ seem to

like rules; maybe they do as they

are told by their religion, or the

police, etc. or the things that the

laws or their bosses say to them. It

means things are much more

structured for them. In places

where there’s this high ‘uncertainty

avoidance’, people stay in their jobs

longer.

Page 58: SOAS: ADD Essay Writing for Postgraduate University Study ... · 10/10/2012 5 Conceptual writing Empirical writing 1. Logical consistency (contradictions) 2. Coherence (reasoning

10/10/2012

58

The recession is likely to

produce substantial changes in

modern society. In addition,

climate change, and pollutants

in the environment, will do so as

well. The former will gradually

improve while the latter will

deteriorate and eventually lead

to our demise. In the modern

world and with a future so

bleak, a serious question arises

as to the rationale for producing

children.

Yeah, I reckon there’s gonna be

real change with this recession,

innit? ‘N climate change too, with

pollution an all that. I mean when

the first one gets better, the

second one’ll probably just start to

kick in and we’ll be all stuffed,

innit? Feckin hell, what are we

bringing children into this world

for, really?

With globalisation there is a

clear trend for minority

languages to become futile for

their users to develop and

maintain as the majority

languages become a lingua

franca. The world could feasibly

be dominated by a dozen or

fewer languages if the trend

continues, including Mandarin,

Arabic, Spanish, French,

Portuguese, Russian and English.

The result is a tragic extinction in

cultural heritage and a

considerable amount of secrets

lost.

As the world gets smaller, the

mother tongues of people in less

important places get less useful

and everyone starts speaking the

main languages. We’ll all soon be

run by just a few major ones like

Chinese, Arabic and the main

four Euro ones, which is a bit sad

coz when the others die out,

their way of doing things and

what they know is also then lost

forever.

Page 59: SOAS: ADD Essay Writing for Postgraduate University Study ... · 10/10/2012 5 Conceptual writing Empirical writing 1. Logical consistency (contradictions) 2. Coherence (reasoning

10/10/2012

59

The goal of this paper is to describe the

theoretical underpinnings of the construct

Para-social presence and to develop an

instrument to measure this construct. Para-

social presence refers to the extent to which

a medium facilitates a sense of

understanding, connection, involvement and

interaction among participating social

entities. A case is made for treating a

website as a valid social actor and it is

argued that the relationship between a web

site and her visitors should be characterized

in much the same way one would

characterize an inter-personal relationship.

It is also argued that a website could possess

different degrees of para-social presence

depending on how it is configured and used.

A research framework is also developed that

illustrates the impact of new technologies

(such as personalization systems) and

associated web interface design decisions on

perceived communication characteristics of a

website, para-social presence, and

subsequent user evaluations of the website.

My reason for this article is to tell you about how

para-social presence is put together and what the

basis is for it and the ideas behind it, and I want to

measure how it’s put together. Para-social

presence means how much a medium helps us

understand, connect, get involvement and

interact with other social entities that are taking

part. We reckon websites should be seen as social

actors and the relationship between a website

and the people who visit it should be like a

personal one between real individuals.

We also think that a website should have different

levels of para-social presence because the way

they’re used might be different too. So we are

also doing a study that shows how new

technologies (like personalization systems), and

how the interface is designed, can make people

think or feel about the way the website speaks to

them, what they think of its para-social presence,

and how they rate the site later on.

The delegation of decision-making is

widespread in organisations so it is

essential for most employees to develop

at least some leadership skills.

You can give decisions to other people to

make. This happens a lot in organisations so

almost all people in them need to get some

sort of leadership, a little bit.

There are a number of approaches to

understanding leadership, ranging from

the traditional view that leadership is

inherent, to the more contemporary

view that leadership is more situational

than related to attributes in the leader.

There are all sorts of ways to see leadership,

from old-fashioned way that you have to be

born that way, to the more modern way that

it’s more about the situation you’re in than

what you’ve got inside you.

Observers have argued that employees

are often excessively set in their comfort

zones and if challenged they will resist.

Some think (but I don’t) that people

sometimes get too comfy in their jobs. If I

take on these people and this way of doing

things, they might push back.

Leadership can be seen as a subset of

management because the scope of

management is broader as it is

concerned more with behavioural as

well as non-behavioural matters.

Leadership is a small bit of management coz

management has more to do than that… and

also it’s to do with both stuff people do and

stuff not about what people do.

Page 60: SOAS: ADD Essay Writing for Postgraduate University Study ... · 10/10/2012 5 Conceptual writing Empirical writing 1. Logical consistency (contradictions) 2. Coherence (reasoning

10/10/2012

60

Step 4: Choosing precise terms

Being articulate:

1. Habits – automatically interconnecting

higher and lower synonyms

2. Habits – automatically associating meaning

Forming ‘networks’ of meaning

3. Resources to help you

4. How? Other ways?

5. http://www.thesaurus.com

6. http://www.lexchecker.org

Step 5: Abstract nouns

Tangible? Useful? Why?

• Approach, procedure, process,

• Shortcoming, problem, issue, challenge

• Development, trend, change

• Distinction, difference, comparison, contrast

• Assumption, premise, basis, foundation, paradigm

• Description, outline, preview, overview, specification

• Recommendation, suggestion, proposal, opportunity

Page 61: SOAS: ADD Essay Writing for Postgraduate University Study ... · 10/10/2012 5 Conceptual writing Empirical writing 1. Logical consistency (contradictions) 2. Coherence (reasoning

10/10/2012

61

The malnutrition in the rural population will

not be addressed by the local government as

the local government has not articulated that

they acknowledge the malnutrition in the

rural population.

The malnutrition in the rural population will

not be addressed by the local government as

this authority has not articulated that they

acknowledge the problem.

Page 62: SOAS: ADD Essay Writing for Postgraduate University Study ... · 10/10/2012 5 Conceptual writing Empirical writing 1. Logical consistency (contradictions) 2. Coherence (reasoning

10/10/2012

62

More examples

A question that needs to be asked is whether ...

A serious weakness with this argument, however, is that ...

One of the limitations is that it does not explain why...

One criticism of much of the literature on X is that ...

The key problem with this explanation is that ....

The existing accounts fail to resolve the contradiction between …

However, there is an inconsistency with this argument.

Smith's argument relies heavily on qualitative analysis of ...

It seems that Jones' understanding of this framework may be

questionable.

One major criticism of Smith's work is that ....

Many writers have challenged Jones' claim on the grounds that ...

Step 6: Use caution

What is wrong with the following?

Men and women are different. Men like money and

power but women like relationships and emotional

concerns. Males take turns in speech whereas

females speak at once. Females touch and care for

people while males only do so by providing for them

with things they can buy. Women focus on the

journey or process but men think only about the

destinations or results.

Page 63: SOAS: ADD Essay Writing for Postgraduate University Study ... · 10/10/2012 5 Conceptual writing Empirical writing 1. Logical consistency (contradictions) 2. Coherence (reasoning

10/10/2012

63

should

would

may

might

can / could

must

will

have to be

ought to

Can

seems to

tends to

appears that

certain

absolute

possible

definite

impossible

extreme

excessive

intensely

unlikely

uncertain

most

highest

least

always

often

sometimes

usually

frequently

normally

generally

as a rule

on the whole

occasionally

rarely

seldom

hardly ever

never

probably , possibly

perhaps, maybe

absolutely

likely

clearly

roughly

certainly

surely

extremely

totally

completely

definitely

undoubtedly

presumably

conceivably

all / every / each / no / none / any

most / a majority (of) / the (vast) majority

a great proportion of / a large number

many / much

some / a number (of) / several

a minority (of)

a few / a little / few / little

no doubt

certainty

possibility

probability

likelihood

Generally speaking,

In a manner of speaking,

On the whole,

Put simply,

In general terms…

Page 64: SOAS: ADD Essay Writing for Postgraduate University Study ... · 10/10/2012 5 Conceptual writing Empirical writing 1. Logical consistency (contradictions) 2. Coherence (reasoning

10/10/2012

64

Your turn: identify caution

• There is no difficulty in explaining how a structure such

as an eye or a feather contributes to survival and

reproduction; the difficulty is in thinking of a series of

steps by which it could have arisen.

• There is experimental work to show that a week or ten

days may not be long enough and a fortnight to three

weeks is probably the best theoretical period.

• Conceivably, different forms, changing at different rates

and showing contrasting combinations of

characteristics, were present in different areas.

Your turn: identify caution

• One possibility is that generalized latent inhibition is likely to

be weaker than that produced by pre-exposure to the CS itself

and thus is more likely to be susceptible to the effect of the

long interval.

• It appears to establish three categories: the first contains

wordings generally agreed to be acceptable, the second

wordings which appear to have been at some time

problematic but are now acceptable, and the third wordings

which remain inadmissible.

Page 65: SOAS: ADD Essay Writing for Postgraduate University Study ... · 10/10/2012 5 Conceptual writing Empirical writing 1. Logical consistency (contradictions) 2. Coherence (reasoning

10/10/2012

65

Your turn

• Private companies are more efficient than state-owned

businesses.

• Older students perform better at university than

younger ones.

• Exploring space is a waste of valuable resources.

• Global warming will cause the sea level to rise.

• Science students work harder than those studying

humanities.

• Concrete is the best material for building bridges.

• Poor education leads to crime.

Step 7: Distance yourself

Which are more ‘distant’?

• It might be argued that …

• It has been argued that …

• It could be argued that …

• It can be argued that …

Page 66: SOAS: ADD Essay Writing for Postgraduate University Study ... · 10/10/2012 5 Conceptual writing Empirical writing 1. Logical consistency (contradictions) 2. Coherence (reasoning

10/10/2012

66

Step 7: Distance yourself

Which are more ‘distant’?

• It is clear that …

• It is evident that …

• There is strong evidence to suggest that …

• There is a strong case that ..

• The allegation is that …

• It might be suggested that …

• It might be claimed that ..

• Jones (1999) has claimed that ..

• Critics of this view may allege that…

Step 7: Distance yourself

• Passive voice removes ‘you’!

• Reported speech

• Modal verbs and caution

Page 67: SOAS: ADD Essay Writing for Postgraduate University Study ... · 10/10/2012 5 Conceptual writing Empirical writing 1. Logical consistency (contradictions) 2. Coherence (reasoning

10/10/2012

67

How distanced?

• There is, perhaps, some evidence that …

• There is undoubtedly some truth in the idea that..

• In spite of the fact that …

• It seems that … / It appears that …

• It has often been observed that

Step 7: Distance yourself

Choosing reporting verbs:

Which are more ‘suspicious’ and have a

distancing effect?

• Allege, claim, suggest, deny, proclaim

• State, declare, observe, note, report, describe

Page 68: SOAS: ADD Essay Writing for Postgraduate University Study ... · 10/10/2012 5 Conceptual writing Empirical writing 1. Logical consistency (contradictions) 2. Coherence (reasoning

10/10/2012

68

Your turn

Now distance these:

• The neo-conservatives hold the key to peace.

• The Palestine solution is a simple one.

• Cuban central-planning is a flawless economic

model.

• Google’s tactic in China was unnecessarily

provocative.

Step 8: Emphasising

Inversion for emphasis

• Not only has the author presented some valuable

new information, he has also presented it in a very

clear and coherent manner.

• Particularly prominent were functional strategies …

Emphasis

• In no case do the authors provide any statistical

information about their studies.

Page 69: SOAS: ADD Essay Writing for Postgraduate University Study ... · 10/10/2012 5 Conceptual writing Empirical writing 1. Logical consistency (contradictions) 2. Coherence (reasoning

10/10/2012

69

Step 8: Emphasising

Complete the following expressions:

• Particularly important (+ be+ noun phrase)

• Especially interesting…..

• Much less expected…..

• Rather more significant….

• Especially noteworthy…..

• Of greater concern….

Step 8: Emphasising

Complete the following from your own subject:

• Had the authors…..

• Were this situation…

• Seldom does the World Bank…

• Such was the impact…

• Never has such a theory….

• Should the result be positive…

• Only by interpreting….

• Rarely did Foucault….

Page 70: SOAS: ADD Essay Writing for Postgraduate University Study ... · 10/10/2012 5 Conceptual writing Empirical writing 1. Logical consistency (contradictions) 2. Coherence (reasoning

10/10/2012

70

Summary

Table of the features of academic and non-

academic style

Your turn:

Which are on the wrong side of the table?

Which points have not been covered today?

LOW HIGH

More personal language and personal pronouns Greater use of the passive voice

Direct instructions (you should, you need to, they

must, do it!)

Greater use of reported speech

Attempts to appear neutral and objective The feeling that writer & reader are participants

The inclusion of personal anecdotes Attempts to appear relevant anywhere

The greater use of phrasal verbs The use of simple verbs (causes, results in, is, leads to)

The use of contractions (can’t, won’t, they’re, I’m) Nominalising verbs/phrases into nouns / noun groups

Wider use of emotive language Avoiding emotive language

The use of sayings and expressions The quoting of ‘experts’

Sentences beginning with linkers (and, but) No sentences beginning with linkers (and, but)

Occasional syntax and grammar errors Syntactically accurate sentences

More precise sounding choice of words More general sounding words

More friendly sounding choice of words Status-raising language (invoking authority)

The use of ‘street’ neologisms (invented words) The use of academic neologisms (invented words) only

The use colloquial language and swear words The use of abstract nouns

Page 71: SOAS: ADD Essay Writing for Postgraduate University Study ... · 10/10/2012 5 Conceptual writing Empirical writing 1. Logical consistency (contradictions) 2. Coherence (reasoning

10/10/2012

71

Polishing your essay

Check for clarity

Signpost your moves!

• On the one hand / on the other hand …

• The second issue to be considered …

• Nevertheless, …

• Rees-Smith (2008) might claim that …

• Therefore, …

• It becomes clear that … / Clearly …

Page 72: SOAS: ADD Essay Writing for Postgraduate University Study ... · 10/10/2012 5 Conceptual writing Empirical writing 1. Logical consistency (contradictions) 2. Coherence (reasoning

10/10/2012

72

Polishing your essay

Editing checks (then swap with a friend!)

• Do it – carefully!

• Paragraphing clear? (helps reader)

• Academic (not spoken) style?

• Accurate: grammar (check a friend’s)

• No plagiarism?

• Bibliography?

Issues resolved?

CHALLENGES POSSIBLE SOUTIONS