SocalDistributor Business Operation Guidelines 12/24/2013Copyright 2010 Young And Secure

SocalDistribuSocalDistributortor

Business Operation Business Operation GuidelinesGuidelines

04/10/23Copyright 2010 Young And Secure

Ebay OutlineEbay Outline

How to research profit margins for productsHow to research profit margins for products

How to How to ““LISTLIST”” an item for sale an item for sale

Difference between Auction/Buy It NowDifference between Auction/Buy It Now

““SERVICESSERVICES”” offered (Ex: Picture Gallery, Display offered (Ex: Picture Gallery, Display Main Picture)Main Picture)

What are the Fees for Auction/Buy It NowWhat are the Fees for Auction/Buy It Now

How to minimize expensesHow to minimize expenses

Tips/ TricksTips/ Tricks


Auction Vs Buy It NowAuction Vs Buy It Now

AuctionAuction is where you start with any price and is where you start with any price and let customers bid on your product until your let customers bid on your product until your specified time runs outspecified time runs out

You must sell your item at the price reached You must sell your item at the price reached when auction ends (Unless there is Reserve when auction ends (Unless there is Reserve Price)Price) Note: You can also have a reserve price (If this Note: You can also have a reserve price (If this

price isnprice isn’’t met your item is not sold). This is t met your item is not sold). This is ““ServiceService”” (Fees Apply) (Fees Apply)

Tip: Set starting price <$0.99 to get free insertion Tip: Set starting price <$0.99 to get free insertion (Max is 100 listings)(Max is 100 listings)


Auction Vs Buy it Now Auction Vs Buy it Now ContCont

Buy it Now is where your item has one set Buy it Now is where your item has one set price (just like going to a store to buy an item)price (just like going to a store to buy an item)

There is no wait time involved. Customers can There is no wait time involved. Customers can purchase the item immediately without having purchase the item immediately without having to wait for say an Auction to endto wait for say an Auction to end

Tip: Remember to check your competitors Tip: Remember to check your competitors pricing.pricing. Price is the #1 Factor for successful salesPrice is the #1 Factor for successful sales Ratings is the #2 Factor for successful salesRatings is the #2 Factor for successful sales


Ebay Listing FeesEbay Listing Fees

A) Insertion Fee (Buy it Now or Auction)A) Insertion Fee (Buy it Now or Auction)

B) Final Value FeeB) Final Value Fee

Referenced on Ebay site:Referenced on Ebay site:

http://pages.ebay.com/help/sell/fees.html

Total Ebay Fees= Insertion Fee+ Final Value FeeTotal Ebay Fees= Insertion Fee+ Final Value Fee

Our Business( Always use service Display Large Our Business( Always use service Display Large Picture)Picture) Cost is $1.00+ Insertion FeeCost is $1.00+ Insertion Fee Why? Refer to Client attraction or ask meWhy? Refer to Client attraction or ask me


http://pages.ebay.com/help/sell/fees.html

Ebay Listing Fee Cont.Ebay Listing Fee Cont.

Ex: We are selling calculator for $50.00 on eBayEx: We are selling calculator for $50.00 on eBay

Electronics Buy it Now Insertion Fee with Display PictureElectronics Buy it Now Insertion Fee with Display Picture Insertion+Display= ($.50+$1.00=$1.50)Insertion+Display= ($.50+$1.00=$1.50)

Final Value Fee= $50.00*8%= $4.00Final Value Fee= $50.00*8%= $4.00

Overall eBay Fees: $1.50+$4.00= $5.50Overall eBay Fees: $1.50+$4.00= $5.50

Note: Listing fee is only charged once regardless of how many Note: Listing fee is only charged once regardless of how many quantities you havequantities you have

Note: Final Value Fee is charged PER item soldNote: Final Value Fee is charged PER item sold

Note: If item does not sell you ONLY pay listing fee (Final Note: If item does not sell you ONLY pay listing fee (Final Value Fee does not apply)Value Fee does not apply)


How to List an ItemHow to List an Item

Step 1: Click Sell an Item

Step 2: Click Start Selling04/10/23Copyright 2010 Young And Secure

Listing Cont…Listing Cont…

Step 3: Enter your product name to search for a category and Click Search

( This will determine what category your item goes under so eBay knows what fee to charge you)

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Step 4: Select the category your product falls under

NOTE: Use the right category so customers can see your

products if they search for say “Cell phone accessories”



Step 5: Type in the “TITLE” you want your product to be viewed by customers as.

NOTE: There is a maximum length your title can be

TIP: Try to maximize your title so if customers search vaguely they will still see your item

Note: If item specifics show up select the correct specifics. If not don’t worry about it!


Listing Cont.Listing Cont.

Step 6: Scroll Down to Picture Listings

A) Click on Add Pictures

Step 7: Browse your computer for a desired picture or click Self-Hosting and type in the link of your picture

WAIT TILL STEP 8!04/10/23CopyRight 2010 Jonathan R. Wong


Step 8: Now that your picture is uploaded. Here is my suggestion

to you. This is optional

Note: I ALWAYS use the “SERVICE” called “Gallery Plus which is highlighted in yellow to the left. When people search your item and you have this “SERVICE” they can see your title ALONG with a picture to the left.

Tip: NEVER use the “SERVICE” called Picture Pack. It is for idoits and quite expensive 04/10/23Copyright 2010 Young And Secure


Step 9: Alright now we have our picture uploaded

You should see your picture now. Remember just upload ONE picture. I

will show you how to add more later for FREE

We will now move onto describing your item


Listing…Listing…

Step 10: Now you can start describing your item under the “Standard” Tab as if it were a text box.

We will talk about the “HTML” tab in the next step (This is where you can get creative)



Step 11: Now we can get into the creative side of our listing.

Click the “HTML” Tab next to the “Standard” TabThis is an HTML editor and it can read ANY HTML code

Note: This is where you want to add AS MANY pictures as you like for FREEType in the code: <img src=www.ENTERYOURLINKHERE.com/pic.jpg>

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http://www.ENTERYOURLINKHERE.com/pic.jpg


Step 12: Now to view your HTML coding just click on the “Standard” Tab again

Note: This should display any coding you have typed or the code for the FREE images from Step 11

Note: You can click on Preview to see what your listing will ACTUALLY look like



Step 13: Moving onto “Online Auction” and “Fixed Price”

Note: Online Auction you can ONLY have ONE quantity amount

Online Auction: You can have a starting price AND a Buy it now price. Fee’s are applied if you use an Auction AND have a Buy it Now Price.

Note: You can also select the duration of your Listing. (I think 10 Days has an additional fee)



Step 14: Moving onto “Fixed Price” Tab

Now we can have multiple quantities here (No limit)

What are the fees here?

Insertion/Listing Fee:You only pay this ONCE

regardlessof how many items you

have

Final Value Fee:This is the fee you pay PER

item sold 04/10/23Copyright 2010 Young And Secure


Step 15: Now lets look into how we will be paid

My suggestion to you is to use Paypal as a payment acceptor. All if not most of eBay users USE paypal. Yes Paypal is owned by eBay… and yes they charge fees unfortunately

If you don’t have an account create one! Its free

Paypal Fees:It is free to send moneyFee to accept money is 2.9%+$0.30

Paypal:Enter your paypal email address in the box and that is where your payments will be sent to. You can either have that money sent directly to your Bank Account (Free) or receive a check (Fee)NOTE: MARK “REQUIRE IMMEDIATE PAYMENT”

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Step 16: Now we get to how the item will be shipped.

Select the service you will ship your product. I almost always stick with

1)USPS First Class Mail (13 OZ Limit)2)USPS Priority Mail (70Lb Limit)Tip/Trick: Try to avoid “Free Shipping”. Think

of the overall price you want to sell your item for. Find out how much it costs to ship it. Subtract that from your overall price, and make that your “SELL price” and whatever your shipping cost is, put it down in the box above under “Cost” (This will be explained later)

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Listing Cont.Listing Cont.Step 17: We are almost done listing our product now!

This is the section where we can leave additional checkout instructions.

I always put “Pay through Paypal Only” and possibly put Payment is required Immediately.

Note: Why these?

To Avoid scams from personal checks, cashier checks, and money orders, I ONLY accept paypal payments. MUCH MORE SECURE

You also want your customers to pay immediately because if they don’t and your item is sold you have to pay a Final Value fee even if they decide not to pay you (Unless you file a claim). Also: if customer doesn’t pay immediately your listing will go back for sale without any fees

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Step 18: After clicking Continue from the previous Image. You are redirected to this page. This preview here is EXACTLY what your listing will look like to customers.

Note: You see that image to the left? That is what you paid $1.00/ $0.35 (if there a discount) for. In my opinion, it is worth it. If you didn’t pay for it, there would be no IMAGE shown.

In this example: I have chose a “Buy It Now” option with a Price of $18.00 and $4.00 Shipping. Customer will pay $22.00 for my product.



Step 19: Reviewing your Fees and Previewing your Listing

Insertion Fee: $0.50 This is to list your

item

Gallery Plus: $0.35This is the image

display

Final Value Fee: $2.16This is the fee PER

unit sold

Total Fees: $0.85 to ListFee Per Unit: $2.16

Step 20: Click “List your Item” and YOURE DONE!


Researching Product Researching Product ProfitProfit

1) Search for your item on eBay for the 1) Search for your item on eBay for the lowest price (Buy it Now)lowest price (Buy it Now)

2) Beat that price by $0.102) Beat that price by $0.10

3) Insure you still make a profit after3) Insure you still make a profit after A) Insertion FeeA) Insertion Fee B) Final Value FeeB) Final Value Fee C) Paypal FeeC) Paypal Fee D) Shipping FeeD) Shipping Fee


Product Profit ExampleProduct Profit Example

Calculator: $25.00Calculator: $25.00 Ebay Lowest Price: $48.10Ebay Lowest Price: $48.10

Selling for $48.00 ($45 buy-it-now and $3.00 shipping)Selling for $48.00 ($45 buy-it-now and $3.00 shipping)

Shipping Fee: $3.00 (First Class Mail) (Est: Price)Shipping Fee: $3.00 (First Class Mail) (Est: Price)

Ebay Listing fee $0.85Ebay Listing fee $0.85

Ebay Final Value Fee: 15% of $45= $6.75Ebay Final Value Fee: 15% of $45= $6.75

Paypal Fee: 2.9%+$0.3 of $48=$1.69Paypal Fee: 2.9%+$0.3 of $48=$1.69

Overall: $48.00-$3.00- $0.85-$6.75-$1.69= $35.71 NetOverall: $48.00-$3.00- $0.85-$6.75-$1.69= $35.71 Net

Net Profit Per Unit: $35.71-$25.00= $10.71 (42.8% Net Profit Per Unit: $35.71-$25.00= $10.71 (42.8% Profit!)Profit!)


Minimize Minimize Expense/Tips/TricksExpense/Tips/Tricks

Alright here it is!Alright here it is!

Ebay charges a Final Value fee based on your Ebay charges a Final Value fee based on your ““SELL SELL PRICEPRICE”” (they don (they don’’t charge a fee for your shipping t charge a fee for your shipping cost)cost)

So? That means you should have your shipping cost So? That means you should have your shipping cost as high as possible (There is a reasonable limit) and as high as possible (There is a reasonable limit) and keep your keep your ““SELL PRICESELL PRICE”” as low as possible to add up as low as possible to add up to your Overall desired price. (This will minimize to your Overall desired price. (This will minimize your eBay Fees)your eBay Fees)

Use html! Use Html! Use Html! (No need for Use html! Use Html! Use Html! (No need for expensive expensive ““ServicesServices”” or add ones such as extra or add ones such as extra pictures.pictures.


Documents

SocalDistributor Business Operation Guidelines 12/24/2013Copyright 2010 Young And Secure