MOBILE MARKETINGInternet generation ‘s new

trend

WHY BUSINESS NEED MOBILE MARKETING ?

I. General information about SocbayAds

1. Intro

2. Clients

II. Market analysis

III. Socbay Mobile Ads?

1. Definition

2. Features

3. Marketing services

IV. Budget & Execution

1. Packages

2. Execution process

3. Case study

GENERAL INFORMATION ABOUT SOCBAY

ADS

Community

• Socbay iMedia application:• 16 millions downloaded• 3 millions active users• 100 millions

pageview/month• Most favorite

application:• Recommended by Nokia• Strategic partner with

Samsung Bađa• Compatible with all

platform, and more than 2,200 mobile models

Products & Services

• Solution provider for telco:• Mobisearch• Vinasearch• IScore• Mchat…

• Solution provider for business:• media365• wmedia• 7club…

• Mobile interactive technology• Augmented Reality• QR Code• NFC

Naiscorp

• Vietnamese search engine technology• Search engine provider

for chinhphu.vn portal (Vietnamese government)

• OCR• News portal CMS

• nguoiduatin.vn• ungbuou.vn• vfej.vn…

• Database sharing service:• Upanh.com

• Free hosting:• softvnn.vn

I. GENERAL INFORMATION ABOUT SOCBAY ADS

INTRO

I. GENERAL INFORMATION ABOUT SOCBAY ADS

CLIENTS

MARKET ANALYSIS

Internet access via mobile phone statistic:

Statistic at the end of 2011 points out that out of 100 persons using mobile phone, nearly 40 of persons have at lease once access internet via their phone.

II. MARKET ANALYSIS

Internet access via mobile phone by age:

Among them, people ranged from 15- 34 years old took the largest share

II. MARKETI ANALYSIS

Online activities via mobile phone:

According to the Internet access via mobile phone behavior report, users pay attention to the similar type of content that they do when using computer. This shows the new trend of going on Internet using mobile phone instead of computer. As a result, advertisers also need to pay attention to mobile marketing as well

SOCBAY MOBILE ADS?

III. SOCBAY MOBILE ADS ? DEFINITION

Ads Network

In-app advertising

Mobile Game

Mobile Interactive

Forum seeding

Web Advertising

• SocbayAds is an interactive advertising

system on mobile that allow its clients to

create an effective marketing campaign with

direct contact to potential customers via

mobile application and wap

SocbayAds is an appropriate choice because:

• Low-cost advertising channel

• Direct contact to customers

• User-database ready to use

Build up script

Develop application

Promote application

PR articles released

Banner display

Ads network

Wapsite Bluetooth QR CodesSMS Brandname

Location Based

Mobile application

NFC

• SocbayAds provide full packaged mobile

marketing solution included the whole

process from idea branstorming to delivering

the message to users.

• Research and take advantage of up-to-date

interactive mobile technology:

Bluetooth

QR Codes

Location Based

Augmented Reality

III. SOCBAY MOBILE ADS ? DEFINITION

By AgeDưới 18Từ 18-25Trên 25

By gender

NamNữ

By cityHà Nội

Hồ Chí Minh

Tỉnh khác

Q2-2011 Q3-2011 Q4-2011 Q1-20120.00

2,000,000.00

4,000,000.00

6,000,000.00

8,000,000.00

10,000,000.00

12,000,000.00

14,000,000.00

16,000,000.00

18,000,000.00

20,000,000.00

DownloadActiveUserMax CCUVisit/day

Growth chart

III. SOCBAY MOBILE ADS ? FEATURES

III. SOCBAY MOBILE ADS LÀ GÌ? FEATURES

SocbayAds provides effective and exclusive report - management system that help advertisers supervise and control the campaign easily

The system is real-time-based, easy to keep track. Advertisers can also see profile of users that have interacted with their ads

MARKETING SERVICES

• Result predict

• SMS Voting

• Reversed auction

• Photo, singing contest

• Mini games

III. SOCBAY MOBILE ADS ?

• Build up interactive application

• Build up integral interactive script in

Socbay iMedia and Socbay Wap to

deliver messages from advertisers to

customers in the most user-friendly and

attractive way

MARKETING SERVICE

Top banner Banner in playerBottom banner Banner in article

III. SOCBAY MOBILE ADS ?

• Display Ads Advertising (Banner, Text ads)

• Traditional display ads but in mobile channel, 7 times bigger the success of the

campaign since it can grab much more attention in a smaller display space

(screen size)

MARKETING SERVICESIII. SOCBAY MOBILE ADS ?

• Market research form(Survey)

• Market research via survey done by users. By using this service, advertisers

can get direct contact with a database of more than 3 millions persons ranged

from 15 to 35 years old

MARKETING SERVICESIII. SOCBAY MOBILE ADS ?

• Branding Box Advertising

• Advertisers use this service in order to create a direct communication channel

with more than 3 millions users, raise brand awareness for product and

business

III. SOCBAY MOBILE ADS ? MARKETING SERVICES

• Mobile Ads Network

• SocbayAds provide mobile ads network, to help clients get in touch

with a much wider potential customers network

• Socbay Mobile Ads Network connect with more than 50 popular

wapsite in various fields such as news portal, economy, entertainment,

sport…

III. SOCBAY MOBILE ADS ? MARKETING SERVICES

• Advertising on specific Mobile App

• SocbayAds provide different solutions for advertisers in specific application

like: Mobile game, Augmented Reality, QR Code, NFC…

• This advertising form can create big communication effects, favored by many

clients

BUDGET AND EXECUTION

IV. BUDGET AND EXECUTION BUDGET

Form Channel Content Budget (VNĐ)

Mobile app/game App marketsSocbay iMedia

Contact for more information

AR app iOS/Android Contact for more information

QR Code Build up wapsiteOutdoor execution

Contact for more information

Build up Wapsite 1.000.000 – 5.000.000

Branding Box Socbay iMedia 20.000.000/month

Banner display Socbay iMedia/Wap

CPMCPCCPACPD

10.000/CPM2.000/CPC

10.000-.20000/CPA20.000.000/shared 350.000.000/exclusive

Mobile Ads Network CPMCPC

10.000/CPM2.000/CPC

SMS Brandname SMS 500-700/1 SMS

PR articles Socbay iMedia/Wap

500.000-1.000.000 Complimentary(after 1 contract )

Client send

Media Brief

SocbayAds create proposal and send back to clients

Client decide on

advertising option

(Ads Unit)

Contract signed

Client send

information,

design

Start the campaign

Periodic report

IV. BUDGET AND EXECUTION EXECUTION PROCESS

IV. BUDGET AND EXECUTION CASE STUDY

HONDA CAMPAIGN - 12 CHARACTERISTICS ON SOCBAY IMEDIA

CONTACTNAISCORP CORPORATION COMPANY

HA NOI OFFICE

Mr. Ho Minh Duc (+84) 0983.83.83.01

Email: duchm@socbay.com

Address: 101 B1 Nguyen Khanh Toan St., Dist Cầu Giấy, Ha Noi City, Vietnam

HO CHI MINH OFFICE

Mr. Nguyen Khanh Toan (+84) 0906.68.68.43

Email: toannk@socbay.com

Address: 1 Floor, VPG Building, 1 Tran Khanh Du St., Ward Tân Định, Dist 1, Ho Chi Minh City, Vietnam