SOCIAL STRATEGY | CONTENT PRODUCTION | DRIVING UGC | LIVE SOCIAL AT EVENTSSOCIAL ADS | COMMUNITY MANAGEMENT | INFLUENCER ENGAGEMENT

YesMore Ltd. 2019

YesMore Ltd. 2019

Campari UK came to YesMore to develop a smart social media

strategy for making Aperol Spritz as sociable online as they are

offline.

We're now retained to run all Aperol Spritz social channels, shoot original content, source

UGC content, engage with influencers and run all social ads

in the UK.

We tied our marketing plan closely to the sales funnel, centering our content and

campaigns around key occasions when consumers drink alcohol in

order to drive awareness, consideration and lots of purchases. In our latest

campaign, our social ads alone drove 49% of all purchases with

organic social posts, PR and email CRM combining to drive

the other 51%.

In the first 6 months we launched 5 medium-sized and 2 large key campaigns, tied together with

daily content that cements Aperol Spritz as the first drink of

the night.

We've launched 7 recurring content formats and created our own content partnerships with multiple On Trade retailers and

Off Trade bars & restaurants - each proving to drive sales.

Each month we produce an average of 150 high quality

original images, 57 videos, and source hundreds of UGC - all

within a pillar-focussed strategy.

We manage all social ads (driving over half a million impressions

per month) and develop relationships with multiple social

influencers.

YesMore Ltd. 2019

We've spruced up the gardens of twelve bars around the country

and you could #win a THREE LITRE bottle of Aperol & a bottle of

Prosecco by tagging us in your Instagram pics of you on our

Aperol balcony. Here's where you can find us:

.@TheCourtyardFulham West

London@AllBarOne /

@AllBarOne_Brighton (post continues)

This month @JamiesItalianUK is offering a FREE Aperol Spritz to anyone who joins Jamie's Gold Club. 😮 So download the app

and you could be sipping on a free Aperol Spritz by the end of the day

😋.

#JamiesItalian #Chef #Italian #ItalianFood #Free #Offer

#GoldClub #AperolSpritz #Aperol #AperolTime #AperolSpritzTime

Everything you need for the perfect Aperol Spritz @waitroseandpartners

Start with a glass full of ice and add...

✅ 50% Aperol✅ 50% Prosecco 🍾✅ A dash of soda water

✅ Finish with an orange slice 🍊.

Want to try this at home? Simply order online at

bit.ly/AperolXWaitrose – and enjoy! 😁

CAMPAIGN CONTENT: ON TRADE PARTNERSHIP CONTENT: OFF TRADE PARTNERSHIP CONTENT:

We love a good #NetflixAndSpritz 😜

. #SpritzAndFlix #Netflix #NightIn

#Cosy #LazySundays

TAPPING INTO CONSUMER BEHAVIOUR:

YesMore Ltd. 2019YesMore Ltd. 2019

“YesMore Agency are genuine specialists in drinks marketing. They’re fast, nimble, flexible and efficient. They think beyond simple social media and have integrated smart strategies across our

business, making an impact on the marketing, sales and brand teams too. YesMore push the boundaries harder and harder, ensuring everyone is constantly firing on all cylinders”

NICK WILLIAMSON, MARKETING DIRECTOR, APEROL SPRITZ, CAMPARI UK