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Social Anxiety Theory (The Flippen Group ©)
• FEAR + MOTIVATION
= SOCIAL ANXIETY
• When ANXIETY ↑ PERFORMANCE ↓
• Anxiety does not need to be TRUE to be REAL
EthosEthos (speaker)
CredibilityCredibility– Establish your
expertise, expertise, experience & experience & topic knowledge topic knowledge
IntroductionIntroduction • Get the attention of the audience in an
interesting way (Quote, Rhetorical ?, Surprising Statistic, Anecdote)
• Relate or connect the topic to the audience• Offer a clear purpose or statement of
intention• Have a clear transition that “sets up” the
body of the speech (Preview)
PathosPathos (audience)• Awareness of
speech context & audience demographics (age, gender, ethnicity, needs, values, etc.)
LogosLogos (message)• Speech Content• Clarity of Message• Logical Order• Entails Language,
Organization, & Supporting Evidence to achieve desired purpose (persuasive / informative)
DictionDiction• Know your purposepurpose• Know your audienceaudience• Choose words &
phrases that enhance Tone (emotional Tone (emotional quality) quality)
• Avoid informal language and expressions (cliché)
– Is the language appropriate for the audience?
– Is the tone consistent?
DeliveryDelivery / Vocal Qualities
• The Mechanics of Speech– Enunciation
– Volume
– Vocal inflection
DeliveryDelivery / Nonverbal Communication
• Eye contact
• Poise/posture
• Body language & gestures
Visual AidsVisual Aids
• Supporting materials that enhance understanding or increase interest.– Picture - Chart– Object - Graph– Model - Handout– Photo - Poster– Illustration - Multimedia