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Looking for your next customer in today's business culture requires a social business strategy. A social business is both internally and externally focused with a content mindset to produce relevant touch points that build lasting relationships.
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Looking for Your Next Customer
Bernie Borges, CEO Find and Convert
Is This Your Next Customer?
Or, Is This Your Next Customer?
IBM 2012 Global CEO Studyhttp://public.dhe.ibm.com/common/ssi/ecm/en/gbe03486usen/GBE03486USEN.PDF
IBM 2012 Global CEO Studyhttp://public.dhe.ibm.com/common/ssi/ecm/en/gbe03486usen/GBE03486USEN.PDF
IBM Global CMO Study
http://public.dhe.ibm.com/common/ssi/ecm/en/gbe03433usen/GBE03433USEN.PDF
Zero Moment of Truth
http://www.zeromomentoftruth.com/
The Future is Now
SOCIAL BUSINESS
Social Business is a Journey
The Train Has Left The Station
Characteristics of a Social Business
• C suite embraces it• “Marketing is not a department”• Employees produce content• Investment in social technology• Data driven marketing mindset
C Suite Embraces It
Marketing is Not a Department
Become a Magnet Through Content
• Employees• Customers• Influencers• Partners• Stakeholders
Employees Produce Content
Employees Share Content
Employees Share Content
Employees Share Content
Employees Curate Content
Employees Create Authorship
Social Businesses Invest in Social Technology
http://www.vmware.com/files/pdf/socialcast/Social-Business-Delivering-Critical-Business-Value.pdf
Social Businesses Invest in Social Technology
http://www.vmware.com/files/pdf/socialcast/Social-Business-Delivering-Critical-Business-Value.pdf
Marketing Automation Growth
Social Business Technology
Data Driven Marketing Mindset
Social Business in Action
The C Suite Embraces It
Marketing is Not a Department
• 70+ engineer bloggers• About technical topics• Measurable lead flow
Employees Produce Content: Kinaxis
Employees Produce Content: Kinaxis
Social Business is Mobile
Social Business Index
What’s Next for You?
• Does your C suite embrace social? • How connected are your customers?• How connected are your employees?• What is your content strategy? • Do you use social technology?• Do you have a data driven mindset?
Strategy Execution Results Support
Bernie Borges
CEO, Find and ConvertTransformational Digital Marketing
[email protected]://www.findandconvert.com
