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Overview
An inside glance at Social Casino and
Sportsbook gaming apps.
Metrics report on apps and their growth and
current standings in the market.
Findings on:
Retention (y/y)
DAU (Daily Active Users)
MAU (Monthly Active Users)
Total Users/Year
Revenue
Social Casino Game Apps Researched
● Bingo Bash
● Bingo Blitz
● Big Fish Casino Slots & Poker
● Caesar’s Interactive Entertainment
● DoubleDown Casino Slots & Poker
● Gold Fish Casino Slots
● House of Fun
● Hit it Rich! Casino
● Idle Gaming
● Jackpot Party Casino
● Luckyfish
● Lucky Slots
● Megafame Casino & Slots
● Mirrorball Slots
● Slotomania
● Zynga Poker
Slotomania
Retention: 20-25%
DAU: 1,800,000
MAU: 4,002,176
Revenue: $7,900,000
http://www.adweek.com/socialtimes/slotomania-traffic-ressurgance-facebook-playtika-acquisition/585501https://sensortower.com/android/pa/playtika/app/slotomania-free-slot-games/air.com.playtika.slotomania https://karmagaming.com/blog/article/social-casino-update-january http://canadiangamingbusiness.com/BigDataandSocialCasinoGaming.aspx
Big Fish Casino Slots & Poker
DAU: 2,879,658
MAU: 10,000,000
Revenue: $91,900,000
● http://calvinayre.com/2015/04/28/business/big-fish-games-is-churchill-downs-top-earner/● https://thegeekdaily.com/highest-grossing-ios-games-off-all-time/ ● http://www.appmtr.com/facebook/app/182795998401827-big-fish-casino/
Mobile Social Poker Gaming: MAU
2014: 36,000,000
2015 (Estimated): 20,000,000
2016 (Estimated): 21,000,000
2017 (Estimated): 20,000,000
http://venturebeat.com/2015/05/22/zynga-pokers-struggles-hurt-overall-market-as-players-flee-to-social-casino-games/
● Greyhound Bet● Ladbrokes● Nitrogen Sports● OLGB● Paddy Power● Playtech: Coral Apple Watch● Redbet● Skybet● Sidesports● Sports Bet● Sports Betting● Sportspesa
● 10Bet● 888Sport App● Barking Buzz● Bet365● Betcoin● BetFair● Betway● BookieBoost● Bovada● Bwin● ComeOn● Favourit● Gamblino
Sportsbook Game Apps Researched
bet365
Active Users: 4,100,000
Revenue: £1,500,000,000
http://www.stokesentinel.co.uk/bet-365-reports-massive-rise-profits-Stoke-Trent/story-21449091-detail/story.html http://www.igamingbusiness.com/news/bet365-profits-surpass-400m-fiscal-2015
Ladbrokes
Active Users: 1,104,000
Digital Revenue: £242,800,000
/http://www.ladbrokesplc.com/~/media/Files/L/Ladbrokes-V2/Reports/annual-report-2015.pdf
Sports App Overall Retention
23% Retention
Highest amongst all categories
(Games, News Photography, Food/Drink, Music, Social Networking, Weather, Health & Fitness)
http://www.statista.com/statistics/307638/app-category-abandonment-rate/
Caesar’s Interactive Entertainment
Retention: 59%
DAU: 5,700,000
MAU: 17,800,000
Revenue: $307,000,000
http://somogamconf.ru/en/full-year-results-listed-companies-social-casino-operations
http://calvinayre.com/2015/03/02/business/caesars-interactive-revenue-rises-two-thirds/
Zynga
Poker
Revenue: $16,900,000
Hit it Rich! Slots
Revenue: $22,100,000
http://files.shareholder.com/downloads/AMDA-KX1KB/1755433020x0x874427/0A8A92C8-C2E4-4F3A-8AF5-BB03605842F8/Zynga_Q4_2015_Earnings_Slides.pdf