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SOCIAL CHAINEUROPES LARGEST SECRET INFLUENCER MARKETING AGENCY
“The kids that claim they can make anything the No.1 trend on Twitter in less than half an hour” – Huffington Post
*THIS MAY NOT BE AN ACCURATE ACCOUNT OF THE EVENTS THAT ACTUALLY TOOK PLACE.
*AGAIN, I MIGHT BE LYING RIGHT NOW.
PEOPLE IN ONE CLICK
IMPRESSIONS EVERY MONTH
TWITTER, YOUTUBE, FACEBOOK, INSTAGRAM, SNAPCHAT
LAST MONTH41 NATIONAL TRENDS
15 WORLDWIDE TRENDS TRENDING RIGHT NOW!
175,290,929
OVER 16 BILLION
HOW DID IT START?
*INSERT PICTURE OF ANGRY AFRICAN WOMEN*
*INSERT PICTURE OF ANGRY ENGLISH WOMEN*
1 MILLION
500,000
250,000
25,000
Dom runs out of toilet paper
Exit Company
TIPPY TAPAddictive gaming app. The first app we ever promoted.
Case Study: Tippy Tap Addictive gaming app. The first app we ever promoted.
42 of our UK Twitter pages simultaneously started talking about how addictive Tippy Tap is.
We didn’t post a link to download the game or tell anyone to download it. In fact we did the opposite, we told people not to download it because they would get addicted.
100,000+ Downloads in the first 8 hours.
9281 people tweeted about Tippy Tap in 5
hours.
It trended number 1 in the country on Twitter for
2 hours.
It reached number 1 in the App store, where it
stayed for 2 weeks.
Reached a total of 2 million downloads.
Was talked about on BBC News.
The most effective way to reach the UK youth market
Case Study: Tippy Tap Addictive gaming app. The first app we ever promoted.
42 of our UK Twitter pages simultaneously started talking about how addictive Tippy Tap is.
We didn’t post a link to download the game or tell anyone to download it. In fact we did the opposite, we told people not to download it because they would get addicted.
100,000+ Downloads in the first 8 hours.
9281 people tweeted about Tippy Tap in 5
hours.
It trended number 1 in the country on Twitter for
2 hours.
It reached number 1 in the App store, where it
stayed for 2 weeks.
Reached a total of 2 million downloads.
Was talked about on BBC News.
The most effective way to reach the UK youth market
TIPPY TAPAddictive gaming app. The first app we ever promoted.
Case Study: Tippy Tap Addictive gaming app. The first app we ever promoted.
42 of our UK Twitter pages simultaneously started talking about how addictive Tippy Tap is.
We didn’t post a link to download the game or tell anyone to download it. In fact we did the opposite, we told people not to download it because they would get addicted.
100,000+ Downloads in the first 8 hours.
9281 people tweeted about Tippy Tap in 5
hours.
It trended number 1 in the country on Twitter for
2 hours.
It reached number 1 in the App store, where it
stayed for 2 weeks.
Reached a total of 2 million downloads.
Was talked about on BBC News.
The most effective way to reach the UK youth market
TIPPY TAPAddictive gaming app. The first app we ever promoted.
Case Study: Tippy Tap Addictive gaming app. The first app we ever promoted.
42 of our UK Twitter pages simultaneously started talking about how addictive Tippy Tap is.
We didn’t post a link to download the game or tell anyone to download it. In fact we did the opposite, we told people not to download it because they would get addicted.
100,000+ Downloads in the first 8 hours.
9281 people tweeted about Tippy Tap in 5
hours.
It trended number 1 in the country on Twitter for
2 hours.
It reached number 1 in the App store, where it
stayed for 2 weeks.
Reached a total of 2 million downloads.
Was talked about on BBC News.
The most effective way to reach the UK youth market
TIPPY TAPAddictive gaming app. The first app we ever promoted.
of our UK Twitter pagessimultaneously started talking abouthow addictive Tippy Tap is.We didn’t post a link to download thegame or tell anyone to download it.In fact we did the opposite, we toldpeople not to download it becausethey would get addicted.
Case Study: Tippy Tap Addictive gaming app. The first app we ever promoted.
42 of our UK Twitter pages simultaneously started talking about how addictive Tippy Tap is.
We didn’t post a link to download the game or tell anyone to download it. In fact we did the opposite, we told people not to download it because they would get addicted.
100,000+ Downloads in the first 8 hours.
9281 people tweeted about Tippy Tap in 5
hours.
It trended number 1 in the country on Twitter for
2 hours.
It reached number 1 in the App store, where it
stayed for 2 weeks.
Reached a total of 2 million downloads.
Was talked about on BBC News.
The most effective way to reach the UK youth market
100,000+
9,281
TRENDED NUMBER 1
REACHED NUMBER 1
2 MILLION
42
BBC NEWS
Downloads in the first 8 hours
people tweeted about Tippy Tap in 5 hours.
in the country on Twitter for 2 hours.
in the App store, where it stayed for 2 weeks.
Total downloads
Talked about Tippy Tap during a broadcast
Case Study:
Trending No.1 on Twitter for 5 hours
Over 10,000 tweets mentioning Bebo in 1 Hour
Trended #Bebo and #AddMeOnBebo
Over 10,000,000 Impressions
Reached Number 4 overall in the App Store
The most effective way to reach the UK youth market
Brief:
After two weeks of consultation to help develop a social product targeted specifically towards the UK youth market (16-24.) Social Chain became the sole launch partners for the new Bebo Messenger App.
We developed a digital strategy to overcome the stigma initially associated with the Bebo brand, drive app downloads and create a community of active users. Additionally creating unique localised social content and promotional content for media partners.
The most effective way to reach the UK youth market
Social Chain are Bebo’s Exclusive Marketing Partner across the UK
TIPPY TAPAddictive gaming app. The first app we ever promoted.
CONNOR19 YEARS OLD
HANNAH21 YEARS OLD
CATHAL18 YEARS OLD
CELEBRITIES110 INFLUENTIAL CELEBRITIES
FASHION INFLUENCERS270 INFLUENTIAL INSTAGRAMERS
YOUTUBERS60 INFLUENTIAL YOUTUBERS
SOCIAL CHAINS NETWORK
We own all the big UK community Twitter channels, several celebrity channels, a mass blogging network and huge channels across Instagram and Facebook. Those channels that we don’t own are part of our external network.
We own some of the biggest food accounts on Instagram and Twitter
We have access to many RealityTV stars Twitter Accounts
We own all the student Twitter& Facebook pages
We own the biggestHealth / Fitness account on Twitter
We own all the student Twitter& Facebook pages
We own some of the biggest sports accounts on Instagram and Twitter
THE DRESS
“The dress” was mentioned 3.2 million times on twitter in 30 hours.
3.2 MILLION TIMES IN 30 HOURS
For this campaign we implemented a full-scale Thunderclap across Social Media. We centered content around the hook of the app being too addictive and created a fear of missing out. This led to mass hype generation which included a UK & Worldwide Trend, in which major brands and tabloids joined in on the trend organically due to the hype & conversation our Thunderclap generated.
CASE STUDYSLEEPY WINGS
Addictive gaming app. The third addictive gaming app we promoted.
77,893
33,412
TRENDED WORLDWIDE
MAJOR TABLOIDS
MAJOR BRANDS
Downloads in the first 5 hours
mentions in 6 hours
& in the UK
picked up on the trend
picked up on the trend
OUR BRIEF
RANDOM FACTS- THERE’S NOW MORE THAN 40-50 PEOPLE WORKING FOR /
WITH THE SOCIAL CHAIN.
- THE AVERAGE AGE OF THE SOCIAL CHAIN IS 22 YEARS OLD.
- EVERY DAY OUR NETWORK GROWS BY 380,000 PEOPLE ORGANICALLY.
- WE’VE RECENTLY RAISED A MAJOR INVESTMENT TO ACCELERATE OUR GROWTH INTO NEW MARKETS.
COOL DAD SYNDROME
TREND DELUSION
JAB, JAB, HOOK
“The secret group of kids that choose what all the other kids talk about” – Huffington Post
