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Social Collaboration: Value Proposition
Adoption Team, November 2012
• It’s a journey
2010
2013
2014
2015
FLEXIBLE WORKING PILOT CONDUCTED TO PROVE BUSINESS CASE WITH 1,000 EMPLOYEES
PRODUCTION SERVICE5,000 EMPLOYEES – UNIFIED COMMS‘SOFT LAUNCH’ – WEBEX SOCIAL
LEADERSHIP EDGE TEAM CONDUCTS FLEXIBLE WORKING FEASIBILITY STUDY
20112012
TRANSFORMATION
MASS LAUNCH 20,000 EMPLOYEESWEBEX SOCIAL
Social Collaboration: Value Proposition
Adoption Team, November 2012
• Definitions• Popular solutions
Types of Collaboration
• My work• My manager• My team
What’s in it for me? • Types of benefits
• Value of benefits
What’s in it for my organisation?
• Social Collaboration – The Value Proposition
Social Collaboration: Value Proposition
Adoption Team, November 2012
•Publish content openly•Receive feedback•Share knowledge•Learn from others
•Collaborate in communities•Solve problems in groups•Co-create new products and services
•Find experts•Be found•Build networks•Find information
•Chat privately•Send/receive content privately
1-2-1 Messaging
Search & Connect
1-2-many publishMany-to-
many publish
• Types of collaboration
Social Collaboration: Value Proposition
Adoption Team, November 2012
Virgin Media Collaboration
Solutions
Me
My Manager
My Team
• What’s in it for me?
Social Collaboration: Value Proposition
Adoption Team, November 2012
Tap into friends' opinions and advice on music to buy, or
whom to date
Keep informed of what friends are doing and
thinking
Mobilize friends for events and causes
Tag videos and postings that friends should see, filtering
out the noise
Control what friends can see and know
about me
Tailor the platform with extensions and
applications
Introduce your friends to people you know with
similar interests
• What’s in it for me?
Social Collaboration: Value Proposition
Adoption Team, November 2012
Mobilize colleagues to implement change
Tag videos and postings that colleagues should see, filtering out the noise
Introduce your colleagues to people you know with similar
professional interests
Tap into colleagues' opinions and advice on processes and practices
Keep informed of what colleagues are doing
and thinking
Control what colleagues can see
and know about me
Tailor the platform with extensions and
applications
• Spot the difference?
Social Collaboration: Value Proposition
Adoption Team, November 2012
OperationalSavings
OperationalSavings
Intangible ProfitRevenue
Less travelReduced absence
Reduce property footprintFlexible Working
Improved Work/life balanceHigher productivityKnowledge sharing
Higher levels of trustSentiment
Faster information searchFaster people searchPeer-to-peer supportSelf-service
Faster time to marketProduct co-creationMass collaborationProcess optimisationEmployee engagement
• What’s in it for the organisation?
Social Collaboration: Value Proposition
Adoption Team, November 2012
• The business case
Social Collaboration: Value Proposition
Adoption Team, November 2012
Board
Executive Directors
Director
Head
Manager
Team member
Top down adoption
Bottom up adoption
What’s in it for the organisation?
What’s in it for me?
• Adoption approach
Sharing insights for others’ benefit may not be perceived as a good use of time. This disparity between benefit and effort required is a common impediment to adoption
How do you reward contribution and encourage knowledge sharing and ensure people have time to perform their own jobs?
Social Collaboration: Value Proposition
Adoption Team, November 2012
• Trust is the killer app
Social Collaboration: Value Proposition
Adoption Team, November 2012
• Room for discussion?
• Objects in the mirror are closer than they appear......
