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Institute of Management & Economics IBRCC General Management Prof. Dr. Stephanie Kaudela-Baum Head of the Competence Center for General Management

+41 41 228 99 72 stephanie.kaudela@hslu.ch

Lucerne 9.11.2018

Social impact through innovations: Crossing domains in a strategic way

1st WTFL Start-Up Innovation Camp Lucerne

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Innovation in Tourism

Social Impact/Positive (Social)

Change+

Domain I Domain II

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SOCIAL IMPACT

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What is «social impact»?

“A significant, positive change that addresses a pressing social challenge.”

“…Although possibly taken for granted as an assumption, the change we seek must improve the conditions around the current situation. So the effect from social impact must be a positive change to the challenge…”

Source: https://socialimpact.umich.edu/about/what-is-social-impact/

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Source: https://socialimpact.umich.edu/about/what-is-social-impact/

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Potential positive social impact oftourism innovations

-Tourism as a force for peace-Strengthening communities-Facilities developed for tourism can benefitresidents

-Revaluation of culture and traditions-Encourages civic involvement and pride-…-…

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The number of locals and the number of tourists in Venice since 1950

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Source: https://veneziaautentica.com/impact-tourism-venice/

Source: http://www.venipedia.org/wiki/index.php?title=File:Population_1540_to_2015.png

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https://www.express.co.uk/news/world/972736/venice-protest-cruise-ships-mass-tourism-italy

Slide 9, 07/11/2018https://www.express.co.uk/news/world/972736/venice-protest-cruise-ships-mass-tourism-italy

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What is «cross-domain innovation»?

“Cross-domain innovation” derives from “cross-industry innovation” (Vullings & Heleven 2015) and is a smart way to jump-start innovation efforts by drawing analogies and transferring approaches between domains, beyond the borders of one single domain. These analogies can be drawn at various levels, from products to services, to processes, to strategies, to business models, to culture and leadership.Source: http://www.crossindustryinnovation.com/15-examples/

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CROSS-DOMAIN INNOVATION

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(Vullings & Heleven 2015)

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Example I: Restaurant meets Airport

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http://www.crossindustryinnovation.com/15-examples/

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Example II: Baby pram meets landing gear

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http://www.crossindustryinnovation.com/15-examples/

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TOURISM MEETS SOCIAL

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Slide 17, 07/11/2018(Vullings & Heleven 2015)

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Research steps

- Your innovation question? – Example: Tourism innovation leading to an increase in the population of Venice

- Sub-Question Tourism Innovation?

- Cross-Domain inspiration?

- Which social domain could inspire the solution of the problem?

- Preferred organizations/social initiatives/programs?- Insights from desk research, interviews, organization visits

- Lessons learned- Experiment / test & try

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(Vullings & Heleven 2015)

Slide 20, 07/11/2018 Source: http://www.crossindustryinnovation.com/tools/

Cross-domaintransfer map

Slide 21, 07/11/2018 Source: http://www.crossindustryinnovation.com/tools/

Slide 22, 07/11/2018 Source: http://www.crossindustryinnovation.com/tools/

Cross-domaintransfer map Example: Tourism Innovation

leading to an increase in the population of VeniceExample: Citizen Participation –

Best practices?

Citizen Participation in larger innovation projects?

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