Social In Your Indies

Social networking for indie artist/labels and entertainment businesses

What Is Social Media?What Is Social Media?

VIDA’s Top 7 Sites for VIDA’s Top 7 Sites for EntertainersEntertainers

Here are the top ten sites VIDA recommends for entertainers.

Multimedia: Photo and Video Sharing

Entertainment: Reviews

Communication: Microblogging and Social Networking TwitterTwitter

FlickrFlickr

MySpace

YelpYelp

Face BookFace Book

You Tube

LinkedIn

1. 1. FlickFlickrr

•With Flickr you can: • Upload, Edit, Organize, and Share

Photos

•Why does this matter to you as an entertainer, club owner, promoter, etc?

• Create a “behind the scenes” photo album for your band/group

• Visitor photo album(s) for your venue or events

Make sense? Let’s move on…

2. 2.

•With You Tube you can: • Upload, Edit, Organize, and Share

Videos


• Take videos of live performances, venue events, etc

• Create and share a daily tour log on You Tube

• Video makes fans/patrons feel like you’re talking just to them


3. 3.

•With Yelp you can: • Find, review and talk about places in

your area


• As an entertainer, you can do mini reviews for venues where you will be performing

• As a venue owner you would, of course, list your venue for visitor reviews

• As a promoter, you could do reviews of the venues where you do events


4. 4.

•With MySpace you can: • Upload music/video/pictures, build a

network of fans, patrons, etc.


• MySpace is an outstanding place for musicians to showcase music, build a raving fan base, post tour schedule, etc

• A great place to keep “friends” up-to-date on club promotions, main acts, etc.


5. 5.

•With FaceBook you can: • Upload music/video/pictures, build a

network of fans, patrons, etc.


• FaceBook is very similar to MySpace; however, in order to build more business networks, send mass posts, and communicate clearly, FaceBook is outstanding

• Create groups, Post messages, etc


6. 6.

•With LinkedIn you can: • Find and create relationships with

individuals from music lovers to record label CEOs

• Very much a business networking site- not for music sharing, etc.


• LinkedIn is VERY important for the business of music• Network with VIPs, etc to expand your music

career, perhaps to find funding or expertise with your business ventures

• Find contractors to work for your venue


7. 7.

•With Twitter you can: • Find and create relationships with

individuals from music lovers, record label CEOs, and journalists.

• You will communicate with them in a maximum of 140 characters


• Done correctly, Twitter is an outstanding outlet to meet people you’d never meet face-to-face

• Post short updates about brand/tours/shows, etc- in a real time format


You Know Where to Go, Now You Know Where to Go, Now What?What?

Once you’ve decided where you’ll do your networking, you have to be realistic about the amount of time you have available to dedicate to building your network of friends/followers.You may choose to have an assistant, friend, etc maintain your sites, with your guidance. This person can update your entire page, only tour dates or photos, etc. You can decide the arrangement by what works best with your schedule.

Get Out There And Network!!Get Out There And Network!!

Just jump in with both feet! Plan your cyber route and start networking your way to success!

Remember…

…Be good to you friends/followers

(Do some freebies, behind the scenes, follower only “insides”, etc)

Most importantly- Enjoy Yourself!

Dominique Pryor-Anderson and Dominique Pryor-Anderson and VIDAVIDA

Dominique Pryor-Anderson

President and Senior Publicist

VIDA PR & Marketing Group

[email protected]

www.onevida.com

Follow Me On:

Twitter: www.twitter.com/vidapr

MySpace: www.myspace.com/onevida

LinkedIn: www.linkedin.com/in/vidapr

FaceBook: www.facebook.com/home.php?#/profile.php?id=513634194&ref=profile

Documents

Social In Your Indies