Upload
harley-pell
View
217
Download
0
Tags:
Embed Size (px)
Citation preview
Social Innovation to Prevent Litter
Andrea Talbot, Market Research Manager
Rose Tehan, Action Researcher
2
The research process
1• Opportunities and barriers to prevention
2
• Behaviour change activity and the lasting impact
3
• Social experiments to test and produce evidence
3
• General litter, dog fouling, fly-tipping (predominantly of black sacks & cigarette litter)Local land managers’ litter
priorities
• Community engagement, education, enforcement, partnership working
• Enhancing community ownership
Tools and approaches to reduce littering
• Feeling that interventions & activities had been successful.• Some forms of monitoring outputs
Monitoring of litter initiatives
• Messages not getting through about what constitutes litter • Keeping community groups/residents engaged with they
aren’t seeing results
Barriers to litter prevention
• Memorable messaging, utilising social media• Harnessing/enhancing a sense of pride in our communities• Increasing visibility
Ideas for how the social experiments might have
maximum impact
What have we learned so far?
Story Telling
5
Story Telling
Proposed Projects
7‘Which side of the fence are you on?’ awareness raising event
8Chewing Gum Action Group local support
9Green footsteps to increase bin usage
11Dog poo in hyper-local areas
Dog walkers
12Cig butts in main retail and commercial areas
13
Approaches
14
England’s Great Litter Count
• How can we maximise take-up? How can local land managers help us?
• What would you need from us to help you get on board?
• What would your organisation need from us to ensure corporate sign off, should you wish to participate? What outputs & outcomes would you be looking for? Whose buy-in would you need (internally and externally)? Who else might need to be involved to make it happen?
Eyes on dog poo
• Have you done anything similar in your area? What can we learn from this? Where could you see this working? What are the potential barriers?
• What would you need from us to help you get on board?
• What would your organisation need from us to ensure corporate sign off, should you wish to participate? What outputs & outcomes would you be looking for? Whose buy-in would you need (internally and externally)? Who else might need to be involved to make it happen?
Workshop task (approx. 20 mins.)
How can the Keep Britain Tidy Network best enable you to ‘learn and do’? How can we use the results to create positive change? How should we promote the outcomes? What’s the legacy?
Group feedback and next steps
Thanks for listening
What questions do you have?
Look out for us on Twitter!@keepbritaintidy@ACTalbs
Rose TehanAction Researcher
0207 549 [email protected]
Andrea TalbotMarket Research Manager01942 [email protected]