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social life: the evolution of (new) media i.e. things are changing. Sarah Evans [email protected] www.sevansstrategy.com Twitter: @PRsarahevans. we’ll talk about. How journalists are using Twitter (DISCLAIMER: This is merely the tool of the “now.”) HOW TO 101: integrate social media. - PowerPoint PPT Presentation
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social life: the evolution of (new) media
i.e. things are changing
Sarah [email protected]
mwww.sevansstrategy.com
Twitter: @PRsarahevans
we’ll talk about
• How journalists are using Twitter (DISCLAIMER: This is merely the tool of the “now.”)
• HOW TO 101: integrate social media
Social media is a shift in how people discover, read and share news, information and content.
BLOGS
Slide courtesy: Jason Kintzler, Pitchengine
online communities
• Social networking (i.e. Twitter, Facebook)• Social bookmarking (i.e. Digg, Delicious)• Comments (i.e. media, blogs)• Broadband content• Gaming (i.e. video games, entertainment)• Blogs (i.e. Wordpress, Blogger, TypePad)• Consumer generated media• Mobile content or gaming access• Wikis (i.e. Wikipedia)• Video sharing (i.e. YouTube)• Photo sharing (i.e. Flickr, Photobucket)• Presentation sharing (i.e. Slidshare, Scribd)
journalists & twitter
social media interaction
crowdsourcing and sources
resources to remember
• Help a Reporter Out (HARO): http://www.helpareporter.com
• HARO on Twitter: http://www.twitter.com/helpareporter
• Heather Huhman – Entry level writer for Examiner.comhttp://www.twitter.com/heatherhuhman
• Heather’s entry level source request on Twitterhttp://www.twitter.com/entrylevel
story ideas
resources to remember
• The “Google” of Twitter – Twitter searchhttp://search.twitter.com– Set up really simple syndication (RSS) feed
different angles and new story ideas
breaking news & more
tip: keep breaking news alerts, journalists, bloggers and influencers
who provide ESSENTIAL info on mobile alerts.
innovators
Identity: Colonel Tribune“Humanization of the Tribune and engaging
bloggers/readers in their territory on their terms.”Twitter Facebook
Tribune.com flickr
connection & self-promotion
how to: integrate social media
“Public relations is an ongoing conversation
which builds sustainable relationships between an
organization or entity and its constituents resulting in
change, action or influence.”
define:
Who is going to be “your” face?
What is going to be “your” voice?
• Do you have a beloved leader or employee already identified with your brand?
• Online name and imagery• Sustainable
– If this person(s) went away tomorrow would your online presence remain?
• Likeable and rationale• “Gets” social media• Communications/PR background (if
appropriate)
how do you get the news out?
trick question: this is not another push
mechanism
PR becomes more critical element of marketing.
Two-way communication is key PR as gateway Content format must change Don’t have to rely on outlet to reach public/consumer
Slide courtesy: Jason Kintzler, Pitchengine
This just in…
What are you doing out there?
Make the brand more personal.
Connect on a new level.
Go to where the audience is.
Be available.
social life: the evolution of (new) media
Sarah [email protected]
mwww.sevansstrategy.com
Twitter: @PRsarahevans
