Social Media 101 W Tgc

LinkedIn 101

Effective Professional Networking Through LinkedIn and Business

Relationship Building

Sue Gresham, Innovative Client Solutions

Schedule

• 9:00 AM – 10:15 AM Session One– Social Media = Social Networking = Professional

Relationship Building

– LinkedIn

– You’re On LinkedIn, What’s Next?

• 10:15 AM – 10:30 AM Break

• 10:30 AM – 12:00 PM Session Two– Question and Answer Period

– Practical Application

– Action Plan


Everybody’s Doin’ It


Old Media

• Information from TV, newspapers, radio, books, encyclopedia

•

• One-way conversations– No interaction

• Meet face-to-face

• Local friends

New Media

• Information from Internet, TV, Kindle, Mobile devices

• Multiple conversations– Give/take, feedback

• Photos on media sites

• Worldwide friendships


What is Social Media

• Facebook

• Twitter

• MySpace

• Blogs

• YouTube

• Wii

• LinkedIn


The Big 3

LinkedIn Facebook Twitter

Business Professional Business Casual Microblogging

Over 60,000,000 Over 350,000,000 Over 30,000,000

Personal Profile Personal Profile Bio-160 characters

Formal process to “connect”

Less formal “friend” process

Can “follow” anyone

Control over profile Friends can post anything to your “wall”

Anyone can “tweet” about you

1 profile per person 1 profile can add multiple pages

Multiple accounts


Why Use Social Media?

• Search tool

• Find Jobs

• Find People

• Find Companies

• Find Customers

• Find Interest Groups


• Educational– Learn from thought-leaders

– Research products

– Webinars galore

– Discover events

• Create Brand– Establish Credibility

– Share your expertise

– Become thought-leader


• Relationship Building– Establish– Maintain– Nurture

• Grow Network


BE FOUND


Lets Get Started!


LinkedIn – Build Effective Account

• 100% Rule - increases chance to be found

• Be Honest & Authentic

• Add Quality Connections

• Be a Quality Connection

• Pay it Forward


Create your Account


The Look of LinkedIn

Tabs from Left to Right

• Home

• Profile

• Contacts

• Groups

• Jobs

• Inbox

• More


Profile Tab

• Edit Profile

• View Profile

• Recommendations


10 Building Blocks for Effective Profiles


Name

Public Profile

Professional Headshot


Professional Headline

Keywords

Very short elevator pitch

Visible

Current/Past

1 current position, 2 position

EducationSue Gresham, Innovative Client Solutions

Summary 2000 words Good first impression Keywords……keywords Tell your story in your words

Specialties

Keywords


Experience

Details of current/past

Keywords

Your own words

Interests


Home Tab

Inbox

Network Updates

Group Updates

People You May Know

Who Has Viewed My Profile

Applications


Contacts Tab

My Connections

Networks Statistics

Add Connections


Job Tab

• Search for Jobs

• Post Jobs

• Find Companies


More Tab

Company search

Add applications


Adding Connections

• Invite via email

• Join Groups

• Ask for Introduction


Power of Groups

Strategy for joining

50 Groups Max

Finding Groups

Connections

Discussions

Job Boards


Are You Effective on LinkedIn?

• 20 second rule

• Searchability

• Engage in communicating with others


Set LinkedIn Strategy

Add Quality Contacts

Engage in Discussions

Update Status

Give Recommendations


Documents

Social Media 101 W Tgc