Social MediaAnalytics

©2016 ZS Associates, Inc.

Your stakeholders are talking. Are you listening?

Both patients and physicians are active participants on social media

Every week on social media...

101,000 new posts mention

diabetes

15,000 new posts mention heart

disease

50,000 new posts mention Alzheimer’s

disease

55,000 new posts mention

HIV

30,000 new posts mention breast

cancer

of all healthcare companies are using social listening to

Most companies don’t see value from social listening

tap into this rich data source

Hence, it’s no surprise

that...

ButWhat does the number of mentions really tell me?

“Media” is my most popular segment.So what?

Most chatter online is junk

Without putting raw conversations in perspective of the industry, conversation counts can be meaningless

Insights

Clean data with industry perspective

Raw conversations

Process

12 3

Big data analytics

Large-scale translations to more than 40

languages

Junk removal to identify only relevant data

Automatic stakeholder identification (patients and

HCPs)

When doing social media analytics right, social data can be combined with other data sets for more advanced applications

Patient journey mappingUnderstand patient journeys, and identify gaps and unmet needs

Validating forecast assumptionsOnline conversations can help validate demand, bias, adherence and market share assumptions

Informing digital strategyAssess current online landscape and competitor activity to create your digital strategy

Leading indicator for salesHelp predict launch performance by tracking online conversations