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SOME OF OUR CLIENTS

SOCIAL MEDIA & INTERNET STRATEGY FOR ENTREPRENEUR

What is Your

Expectations

Contents

01. Social Media Tools for Business

02. Hands-On Social Media Tools

03. Search Engine Optimization Strategy

04. Keyword Strategy & Registration

The Top 10 Benefits

01. Increased brand recognition (syndicate content)

02. Improve brand loyalty (connect with audience)

03. More opportunities to convert

04. Higher conversion rate (humanization elements)

05. Higher brand authority (expert : i.e paultan)

The Top 10 Benefits

06. Increase inbound traffic

07. Decrease marketing costs

08. Batter search engine ranking

09. Richer customer experiences

10. Improved customer insights (social listening)

SOCIAL MEDIA

Programme: New Entrepreneurship Foudation (NEF)Module:Social Media and Internet StrategyDate: 08 & 09 JAN 2014

Programme: Retail 200 - PKNSModule:Social Media and Internet StrategyDate: 28 JAN 2014

Programme: Majlis Kepimpinan dan Latihan Universiti-Universiti MalaysiaDate: 29 JAN 2014, @ Universiti Malaya

CELIK MEDIA SOSIAL DI KALANGAN PELAJAR

W O R L D ’ S P U P U L AT I O N

NEARLY 20% of overall time spent online is spent on Social Networking Sites

the world’s pupulation is

Estimate number of Social Networking Users

7.2 Billion1.2 Billion

FACEBOOK 1.3B

GOOGLE+1B

TWITTER554.7M

INSTAGRAM200M

4SQ8M

P O P U L A R S O C I A L M E D I A A P P L I C AT I O N S

World Population and Social MediaSocial Media and Why Now?

W W W . F A C E B O O K . C O M / C O A C H M E G A T

Number of YouTube Viewers in Malaysia17,543, 528 15,319,998 11,974,742 7,580,325 6,164,806

1,761,051 1,700,811 1,305,4161,390, 976 1,152,616

Number of Facebook Fans in Malaysia

Number of Twitter Follower in Malaysia

284,379901,434 171,805 119,354 67,452

Social Media Used in CompaniesHow About Companies in Malaysia?

W W W . F A C E B O O K . C O M / C O A C H M E G A T

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SOCIAL MEDIA SURVEY

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Alerts

W W W . F A C E B O O K . C O M / C O A C H M E G A T

SOCIAL MEDIA SURVEY

Provides a search of scholarly literature across many disciplines and sources, including theses, books, abstracts and articles.

W W W . F A C E B O O K . C O M / C O A C H M E G A T

More Category

W W W . F A C E B O O K . C O M / C O A C H M E G A T

• Social Networks • Bookmarking Sites• Social News• Media Sharing • Microblogging• Blog Comments and Forums

Find at least five (5) social media tools for each category

6 COMMONSOCIAL MEDIA CATEGORY

Step 1: Analyse Your Organization

Step 2: Analyse Your Audience

Step 3: Define Your Objectives

Step 4: Assess Your Resources

Step 5: Evaluate Your Options/Tools

Step 6: Make A Plan

Step 7: Implementation

Step 8: Watch And Learn

Step 9: Refine And Improve

W W W . F A C E B O O K . C O M / C O A C H M E G A T

The 9 Social Media Game Plan

INTERNET STRATEGY

.domain

What is TLDTop Level Domain. . . . . . .

www.trainingatcyberview.com

www.cyberview.com

www.training.cyberview.com

.com

EMDExact Match Domain?

What is EMDExact Match Domain is a domain using the exact keyword phrase that you are targeting.

www.trainingatcyberview.comSearch: training at cyberview

domain: www.trainingatcyberview

Diapers.com [Amazon]WebHosting.com [AT&T]CloudComputing.com [Dell]RentalCar.com [eEnterprise]History.com [The History Channel]OfficeSupplies.com [Office Depot]clothes.com [Zappos.com]

Legitimate Search

Desperate

It’s gotta be here Somewhere….

God help you what are youStill doing here

Gooooooooooogle1 2 3 4 5 6 7 8 9 10 11 Next

91.3% 1st Page

85% Organic

15% Paid

91.3% 1st Page

Data Driven by Chitika Insights June 2014Data is representative of Google search traffic only

Google Search1ST Page

Search Engine Optimization & Social Media Optimization

1st Page Criteria

1. The TLD

2. The EMD

3. The Content 'content is king' (relevant content)

4. The Backlink and Internal Link

5. The Content + Tag + Keywoard + Description Match

6. Content Update / Posting

7. Check-In Time and bounce rate

8. Sharing / Tag / Like

9. Engagement

1st Page Criteria

Internet1. The TLD

2. The EMD

3. The Content 'content is king' (relevant content)

4. The Backlink and Internal Link

5. The Content + Tag + Keywoard + Description Match

6. Content Update

7. Check-In Time and bounce rate

Social Media1. Posting

2. Sharing / Tag / Like

3. Engagement

Register on Social MediaHands-On Exercise

https://login.live.com/

https://mail.google.comwww.facebook.comhttps://login.live.com/http://www.bing.com/toolbox/webmaster

Project Presentation1. Identify You Social Media Strategy

2. Create Blog for Your Business Content

3. Link to Facebook, Broadcast to your Friends and Get Feedback

Note: You can use YouTube and any other media to help you with your social media plan

Hands-On Exercise