Switchboard: +27 (0) 11 791 7515, Tell: +27 (0) 11 066 1972, Fax: +27 (0) 11 026 0921Email: info@jonels.co.za

SOCIAL MEDIA BEST PRACTICES & CORPORATE COMMUNICATIONS WORKSHOP

Couse OverviewThe 21st Century has experienced the most exciting time ever for Corporate Communications PR and social media relations professionals.Everywhere you look, content is king. And those who publish compelling, riveting content will not only survive, they will stand at the centre of their organization's plans and dreams. The transformational impact of social media and Web 2.0 requires public and private sector organizations to cultivate media and technology expertise. Successful and sustainable organizations adapt to this rapidly changing technological, mediated, and ethical environment. Additionally, the social medialandscape is evolving at a rapid pace. It is probably so hard to keep up. Just when you think you've mastered it, new features pop up on familiar platforms and new social channels surprise everyone.

This gathering is for every communicator - internal and external communicators will find new tools and ingenious, powerful tactics that simplify social media - and reduce the technical and administrative roadblocks to reaching your social goals. Social media and Corporate Communications experts and peer practitioners will share best practices and new ideas. Managing your communications for corporate reputation has never been easier. It’s time to up your game. Attend this conference and join specialists from communications, corporate affairs, public relations, branding and media relations to discuss the future of your corporate and departmental reputation, brand values, practical communication strategies, new ideas and best practices. Participants will be carefully coached on tried-and-tested methods to steer clear of potential media and corporate communications pitfalls. This includes adopting a clear crisis management strategy, appointing a specific team to manage the situation from start to end, and doing a realistic damage assessment before the crisis actually strikes.

Who Should Attend• Crisis Team Communicators• Marketing Communication Managers• Digital Media Strategists & Advertising agencies• Brand Specialists• PR agencies & PR Managers• Account executives• Retail merchandisers• IT Departments and managers• Crisis Communication Managers/Specialists• Marketing Strategists

SOCIAL MEDIA BEST PRACTICES & CORPORATE COMMUNICATIONS WORKSHOP

Switchboard: +27 (0) 11 791 7515, Tell: +27 (0) 11 066 1972, Fax: +27 (0) 11 026 0921Email: info@jonels.co.za

SETA AccreditationNo. 12239

Course Outline Social media strategy and policy formulation Drafting Social Media Policies• Introduction• Business Case for Social Media Policy• The rationale of corporate social media policy development.• Scalability & Discoverability• Understanding why social media policy is essential to organizational and external communications, the necessity of covering social media in a new policy and reconciling your social media policy with existing corporate policies.• Updating Existing Policies• What needs to be changed in most IT, IS and Code of Conduct policies when a Social Media Policy is introduced.

Switchboard: +27 (0) 11 791 7515, Tell: +27 (0) 11 066 1972, Fax: +27 (0) 11 026 0921To Register: Email: info@jonels.co.za

SETA AccreditationNo. 12239

SOCIAL MEDIA BEST PRACTICES & CORPORATE COMMUNICATIONS WORKSHOP

Policy Development- Building a Stakeholder Coalition - Strategies and best practices for assembling representatives from key corporate departments and for bringing them up to speed on social media for business so they are able to make effective decisions about governance.- Risks and Opportunities- The specific risks and opportunities social media presents on a department by department basis and more on choosing the right coalition stakeholder.- Circulating Drafts for Review- Best practices for sequencing social media policy drafts for review internally.

Drafting• AmbiguityWhy ambiguous social media policies that give employers an unfair disciplinary advantage are ineffective.• ClarityWhy clear, easy to understand language in a corporate social media policy will make or break the effectiveness of an organization's outreach efforts.• Anatomy of a Social Media PolicyThe elements that make up a corporate social media policy.• Policy Statement Best practices for drafting a social media policy that reinforces your corporate culture.• Policy Objectives Suggested objectives and negotitating objectives with the stakeholder coalition prior to social media policy development.• Guiding PrinciplesSituational and aspirational approaches to defining guiding principles in a social media policy.• Disclosure & Transparency Obvious and less obvious points on handling the issues of disclosure and transparency in a corporate social media policy.• Contractors & AgenciesBest practices for extending the reach of social media policies to contractor's and agencies.• Disclaimers Best practices for drafting disclaimers for corporate social media policies.• Compensation & IncentivesHow to protect your company and employees from violating the US Federal Trade Commission guidelines on social media• Respectfulness & DiplomacyRespectfulness issues that are not addressed in your code of conduct policy. Encouraging employees to keep internal squabbles off social media without infringing on their legal rights to bargain collectively or engage in concerted or protected activities under the constitutions act .• Trade SecretsThe importance of specificity with respect to confidentiality in social media policies.• Security Dealing with camera phones and other visual information when it may compromise security.• During EmergenciesHow to insure employees are at liberty to use social media freely during a disaster or emergency, particularly if it can be used to help others stay out of harm's way.• Legal MattersGuidance on developing governance for the sharing the copyrighted works of others in social media.

Social media strategy• Social Media Strategy and Template Creation• What social channels are you going to focus on?• Where is your audience?• How do you start to build a social media content strategy?• Generating Social Media Campaign Idea and Planning Them• Focus on how to generate campaign ideas that will not only connect with your audience, but save you from staring at a blinking cursor wondering what to do next.• How to Write For Social Media• Understanding Social Media Scheduling• Social Media Analytics• Creating Your Social Media Calendar

Understanding the power of social media • How the major social media networks are evolving• What our social media profiles say about us• Introduction to the properties that allow networks to be described and compared• Analysis of a simple Twitter-like social network to identify which of its participants is the most powerful and influential individual• Using network analytics of social networks as predictors of events in the real world• Building a personal brand or community around a product or cause

Best pratices, social media trends, techniques, what works and doesn’t work• Social media overview plus trends• Purpose of Social Media for Business• From shouting to talking: the marketing revolution• Social media best practices• Developing your Social Media Presence• Facebook Marketing and Advertising• Community management (responding to comments, driving engagement)• Building a Facebook profile and a following• Using Facebook to sell your business• Leverage the power of the Facebook community• Using Twitter for Customer Support

Identifying best social media platforms for government • The benefits of social media for government• How to use social media more effectively• Government agencies excelling at social• How to stay compliant• Get started: Choosing the right platforms• Government & Citizen Engagement through social media

SOCIAL MEDIA BEST PRACTICES & CORPORATE COMMUNICATIONS WORKSHOP

Social media advertising VS traditional advertising etc.• What is Traditional?• Downside of Going Traditional• Benefits of Traditional Marketing• What is Digital?• What Do the Stats Say?• Benefits of Digital Marketing• How We Use Both Digital & Traditional Marketing• Strategic difference of social media versus traditional media• Content marketing in social media versus traditional media

Corporate Reputation Management• Reputation: Why it Matters!• Why Reputation is like a Burning Flame• Reputation: A Company’s Biggest asset and yet, most volatile Risk• Why Reputation is Rated the Number 1 Risk in the World• Reputation Risk: What puts an Organization’s Good Name at Risk• Personal/Professional Reputation: How to Do Things Quicker, Faster & More Elegant• Reputation at Risk – No Company, City, Country or Person is Immune• Reputation Protection Workshops - How to protect your Brand, Reputation & the Organization’s Good Name against Damage

Switchboard: +27 (0) 11 791 7515, Tell: +27 (0) 11 066 1972, Fax: +27 (0) 11 026 0921To Register: Email: info@jonels.co.za

Mitigating a media crisis • A detailed discussion of delegates' crisis experiences• Guidelines for managing the media in a crisis situation• Real-time case scenarios and seeing them though • Anticipating disasters, Anticipating media attention • Handling interview requests• Creating an effective platform to address the crisis• When planning is the key• Working out where you stand on the issue• Being in the firing line & Handling emotive issues• Managing those tough questions• Addressing community concerns• Putting a positive spin on thorny issues

Concise Communications•Define your audience & Determine your message• Consider what would be the most effective medium for that particular communication• And, above all, to keep it short and simple• Explore the golden rules that should be the common thread through all forms of communication,• Explode common myths• Learn why credible vocal usage and believable body language is more important that the words you use.

SETA AccreditationNo. 12239

SOCIAL MEDIA BEST PRACTICES & CORPORATE COMMUNICATIONS WORKSHOP

REGISTRATION FORM

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BANKING DETAILS BANK NAME: STANDARD BANK ACCOUNT HOLDER: JONELSA PTY LTD ACCOUNT NUMBER: 221039783 BRANCH NAME: RANDBURG SQUARE BRANCH CODE: 018005 SWIFT CODE: SBZAZAJJ

COST PER DELEGATE R 999.00 per Delegate

What’s included? Instruction by an expert facilitator, Small - interactive classes, Training Material, Certification and Refreshments

Terms and Condition On return of a registration form, full payment is required within five (5) working days of registration. Where evidence of full payment cannot be demonstrated, JONELS TRAINING reserves the right to refuse admission to such delegate. Where for any reason outside the control of JONELS TRAINING, the venue changes and / or the speakers change and / or the event change is cancelled due to industrial action, extreme weather conditions or any act of terrorism, JONELS TRAINING will attempt to reschedule the event. However, the delegate hereby indemnifies and holds JONELS TRAINING harmless from any and all costs, damage, expenses, including attorney fees, which are incurred by the delegate. The construction, validity and performance of this agreement shall be governed in all respects by the laws of the Republic of South Africa to the exclusive jurisdiction of whose courts the parties hereby agree to submit.

CANCELLATIONS AND SUBSTITUTIONS: Cancellations received in writing more than 21 days before the event is held carry a 50% cancellation fee. Where cancellations are received between 21 days and the date of the event, the full conference fee is payable and non- refundable. Non-payment of non-attendance does not constitute cancellation. Cash alternatives will not be offered although delegate substitution is welcome at any time. All registration will be deemed confirmed and subject to these terms and conditions. In the event that JONELS TRAINING cancels the event, JONELS TRAINING reserves the right to transfer booking to another conference to be held within six months, or to provide a credit of an equivalent amount to another conference in the same sector within the following six months. The service charge is completely non-refundable and non – creditable. JONELS TRAINING DOES NOT GIVE CASH REFUNDS

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