Social Media Best Practices€¦ · Social Media Best Practices Wednesday, May 18, 2011. Chris Kovac @chriskovac Heather Rubesch @idea2paper Kristie Wells ... * Guest Posts * Crowdsourcing

Social Media Best Practices

Wednesday, May 18, 2011

Chris Kovac @chriskovac

Heather Rubesch@idea2paper

Kristie Wells @kristiewells

Mike O'Neil@mikeoneilrocks


Common Sense Marketing

Kristie Wellstwitter.com/kristiewells


Be Consistent.


Listen.


Million Dollar Question:

How may I be of service?


“Participationis marketing.”

- @ChrisHeuer Social Media Club Chairman & Founder...and my hubby


Be true to your word.


Be Open. Be Honest. Be Human. Be Aware.

Be Respectful.


Top 10 Tips For Blogging.

Heather Rubeschtwitter.com/idea2paper


* Team Blogging* Guest Posts* Crowdsourcing

#10: Don’t go it alone


* Editorial Calendar* Style Guide* Guest Post Guidelines

#9: Make a Commitment.


* Create a list of similar blogs (Possible Reference Section)* Read them religiously for a month!* Zig when they Zag

#8: Survey the landscape


* Team blogging on others posts• * On industry posts• * On Analyst posts• * On Linked in Discussions

#7: Comment, Comment, Comment


* Twitter• * LinkedIn• * Social Media Club

#6: Promote, Promote, Promote


* Act like you are in the big time• * Project confidence

#5: Dress your blog for the Google position you want


• * Website Grader – Hubspot• * Google Analytics• * Listen to everything Chris (Kovac) is going to say

#4: Grade Yourself


* It is not cheating to repurpose others stuff if you give proper credit* Tuesday Toolkit / Friday Wrap Up* Savvy Road Trip

#3: Copy off others papers


* We are not all natural writers* Even professional writers need help* Minimum 3 sets of eyes

#2: Get a great editor


* Calendar milestones* Comment milestones* Post milestones* Be human and have fun!

#1: Celebrate good times


<everyone clap>


Get Your Groove On With LinkedIn

or something close to that

Mike O'Neiltwitter.com/mikeoneilrocks


Mike’s plan is to wow you here...


<ok everyone, this is your queue to clap again>


Harnessing Social Influence for Sales & Marketing Pros

Chris Kovactwitter.com/chriskovac


Dining Room Table Example


Business Cases – Social • Define Your Business

Objective!• Awareness• Dunkin’ Donuts KC

• Lead/Sales• Retention/Up-sell• Customer Service

(sCSR)


Social Media = Real-time


Social Media Monitoring• Brands• Competitive Landscape• Marketplace Issues• Identify Key Influencers

(KOLs)• Social Media Channels• Alerts


Free Monitoring Tools• Google Alerts• Social Mention.com– Multi-channel

• Topsy.com– Tweets/photos

• Trackur– Email alerts

• Kurrently– Twitter/Facebook

• MonitorThis.com– Multi-channel


Paid Monitoring Tools• As low as $100/mo

– Companies, brands, competitors, issues

– Facilitates engagement

– Crisis management

• Out-of-box vs. Enterprise

• Making sense of the data…


Application for Sales &

Sales Professionals Marketing Professionals


Application for Sales &

Sales Professionals Marketing Professionals• Identify channels where

prospects are talkingTwitter/Facebook, etc

• Facilitate content developmentDemos, testimonials, etc

• Understand marketplace semantics

• Tracking & ROIDid it work?

• Real-time customer feedbackProducts/ServicesBetter understand the marketplace

• Value props vs. competition

• Track trends over time• Identify hot leads

Where can I buy X?


Health Care Case Study• Are PHD/nurses using

social media? (Yes)• Establish benchmark• Surprising results– Not brands, but the

industry– “microneedles”

• Online/offline impact– Tweak messaging– Content dev. (trade

shows)– More relevancy!


Influencers & KOLs


Theory of Influence• 50 “followers” vs. 10k– What if?– CEOs

• Second-order Influence is very powerful– Your friends’ friends– Quality vs. quantity

• Don’t underestimate the power of 1:1!

• Talk (influence) within their channel


Recap• Social Media = real-

time focus groups– You, your competitors

and the marketplace– Many robust tools

available• Utilize the information

to have a competitive advantage (Be relevant!)– Sales & Marketing

• Identify influencers/KOLs

• Test & Refine!


Shameless Self-Pub• Integrated Marketing

Communications (agency)– Full service– Located in Kansas City, MO

• 45/55 B2C vs. B2B• Past B2B Agency of Year

(2x)• Strategic-driven creative• Integration• Proprietary new media

research


<you know what time it is....>


Let ‘er RipQ&A


Chris Kovac @chriskovac

Heather Rubesch@idea2paper

Kristie Wells @kristiewells

Mike O'Neil@mikeoneilrocks


Documents

Social Media Best Practices€¦ · Social Media Best Practices Wednesday, May 18, 2011. Chris Kovac @chriskovac Heather Rubesch @idea2paper Kristie Wells ... * Guest Posts * Crowdsourcing