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Social Media Best Practices
Contents • Overall Guideline
– Objectives– Strategies and Tactics
• Profile Picture• Profile Description• Contents• Handles• Hash Tags
• Facebook• Twitter• Instagram• Pinsterest
Objectives
– Create a consistent social media content from global to local levels
– Create a concise message among different social media platforms (from Facebook, Twitter, Instagram to Pinsterest)
Global Strategies and Tactics
• Profile Picture: • Use the this global banner listed down below
to create consistency for brand strategy
Global Strategies and Tactics
• Profile Description:#RISEFORACAUSE and join us for Yogathon on Sat, Aug 22, 2015. Challenge yourself to complete 108 Sun Salutations and raise awareness for Care for Children
Global Strategies and Tactics
• Contents:• Picture Images: Yogathon team to provide repository
of yoga pictures, volunteers in action etc. as general guideline for posting image contents
• Handles: provide global handles for consistent postings
• Hash tags: create a list of key words for hash tag uses globally
Global Strategies and Tactics
• Handles:– @yogathonglobal– @artofliving– @yogathon(country)– @yogathon(city)
Global Strategies and Tactics
• Hash tag ideas– #riseforacause– #yoga– #yogaeveryday– #health
Facebook• Objective: to create awareness, increase
engagement, registrations for ‘Yogathon rise for a cause’ globally and locally
• Strategy: – Create Yogathon Global and Local Pages– Create Yogathon Groups– Join other local or global yoga groups– Consistent ‘Image’ across all Yogathon Global and
Local pages– Create call to action
FacebookTactics• Create new content and mix up with media
(photo/video) and post comments in a variety of ways• Cultivate 2 way dialogue – ask questions, fill-in-blanks,
photos that ask questions.• Create consistent ‘Call to Action’• Create a contest or promotion that rewards fans for
spreading the word (sprout social, wildfire)
Some ‘Don’t’ of Facebook• Don’t use hash tags in every post• Don’t hijack a common hash tag just to try and show
up in results• Don’t hash tag senseless words — like #huzzah or
#awesome• Don’t stuff your post with hash tags — 1 is enough!
Twitter •Objective: to create brand awareness, increase engagement that will drive community to Yogathon homepage to sign up
•Strategy: –Create Local pages once there is traction for location
–Keep Yogathon Global account current–Join other local or global yoga groups–Consistent ‘Image’ across all Yogathon Global and Local pages
Tactics• Create a conversation with followers and other people who are using relevant yoga hash tags.
Congratulate people who are trying yoga for the first time or ask others about their routines, favorite places or studios to do yoga at, or practices.
– Will help with creating leads to other twitter accounts– Direct message new users and thank them for following. Tell them you would love to
feature any content they have on Global and local accounts. Remember, let the account be a person!
• Check trending hash tags. Local accounts should have “location trends” most of the time. You can switch to “Tailored trends” just to check if there is something that is not trending locally but you would like to use
– GLOBAL ACCOUNT- Use tailored trends and change location throughout the day. Ex: 9pm EST stay on LA/NY local trends. Midnight EST switch to Australia, 7am EST use England location trends. Figure out the times that work best for everyone globally
– Have personality with your trending hash tags! Use Google to make connections with what is trending. Examples I’ve used: #Maythe4thbewithyou (googled “Star Wars yoga” images), #WorldAsthmaDay (googled “yoga for asthma” *AOL article!).
• Use pictures/content from repository as well from other users. Tweet article/picture link with short description along with “via @___________”. Shows we are looking for content instead of simply retweeting.
TwitterDon'ts
•Don’t go on a retweet frenzy. For purposes of our tweets on our page, audience will view this as spam. We want to keep our logo (profile pic) in most content. “Quote tweet” is the best option. Better if we have original content.
–Use Yogathon repository for images of past Yogathon events and mission
•Don’t spam accounts by tweeting them personally about yogathon on Aug. 22. If they follow, direct message them thanking them and if they would like to contribute content that will be posted on global and/or local Yogathon accounts. •No long URL’s! Use bitly to shorten URL’s which will allow us to use another hash tag or two. Remember we only have 140 characters to use!
–There is a Bitly mobile app as well •Do not use a hash tag that is irrelevant to Yogathon. If you cannot make a
connection to a trending hash tag, do not use it.
• Objective: Create awareness and increase followers plus engagement for ‘Yogathon, Rise for a Cause’ globally and locally
• Strategies: – Regularly update consistent ‘Images’ leading up
and after the event– Follow global guidelines provided by Yogathon
Global team and create a consistent event/cause message
Instagram• Tactics
– Relevant Images: images that evoke feelings and will resonate with followers, examples,
• Strong Yoga poses• Unique Yoga gears• Inspiration quotes
– Hash tags:• Use the same keywords for hash tags from other social
media platforms for consistency
Instagram• Tactics:
– Calendar:• Follow Social Media Calendar for regular and consistent
postings
• Don’ts:- Don’t over use hash tags. Three maximum per
posting.
Content Example:- Strong image- Concise description
(inspirational quote)
• Objective: – To increase Yogathon event awareness, fan
engagement, and Pinterest followers
• Strategy: – Create ‘Boards’ and post relevant and engaging
content to them on a consistent basis
• Create Boards that resonate with the audience:– Boards: Yoga, Health, Yogathon (both the event itself and the event’s ‘mission’ i.e helping
children receive an education), Inspiration, Mind/Mediation, Other? (open to more ideas)– Board Titles – Should be more than just one word, niche and targeted – Board profile pictures should be unique and engaging
• Most posts/pins should link back to the Yogathon website (call to action)
• Post descriptions should use keywords to increase SEO
• Follow/like/comment on other relevant Pinterest boards/pins and get involved with Pinterest communities (Group Boards)– Pingroupie.com – great resource for finding Group Boards
• Re-pin any posts that were posted about Yogathon or from previous Yogathon attendees.
• Create a “Blog Board” – pin any recent blog post from the site to the Blog Board so any followers can easily find and read the site’s blog.
• Cross promotion on other social media sites to get some traffic
Tactics
• Don’t only repin other’s posts. Original content (like eye-catching pictures not previously seen on Pinterest) will get a lot more attention– The Yogathon Team can probably provide some original
images as well
• No long-winded descriptions. Descriptions should be kept short, leaving room for a URL
• Don’t overuse hashtags. Less is more. 1-2 Hashtags per pin.
• Don’t over-promote when getting involved in the Pinterest community– users can find that annoying/spammy
Pinterest Don’ts
