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Social Media Business Strategy 0227 Master

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Page 1: Social Media Business Strategy 0227 Master
Page 2: Social Media Business Strategy 0227 Master
Page 3: Social Media Business Strategy 0227 Master

1) Electronically Identify Target Prospects Interested In Your Offering

2) Identify Specific Products & Services Of Interest

3) Exact Level Of Interest

4) Capture Information In “Real Time”

5) At Work, At Desk, Next Phone, Viewing Your Products Services

6) Prepare An Immediate Follow-Up Call

7) Products Services: Top Of Mind / Peak Of Interest

8) Right Past Gate Keeper / Executive Assistant

9) Right To Target Decision Maker

10) Immediate Engage In A Qualification Discussion

Outbound Excellence

David Kalstrom / 877-337-2674

Page 4: Social Media Business Strategy 0227 Master

Social Media Business SolutionEstablishing Thought Leadership

WeaknessesStrengthsComponents Application(s)

Blog RSS Feeds In/Out

Directory / Integration

BlogHard Set-UpNeeds Carrier

Resource Drain

Blog

Webcast

Video

WebcastSoc Med / LinkedIn Search / ArchivesFull Contact Info.

BlogEffective Reach 10:1

Automatically Fed / SpreadContinuously Read

Any Communication Element

WebcastLead Generation

Machine

WebcastHard Set-Up

EXPENSIVEResource Drain

Page 5: Social Media Business Strategy 0227 Master

Webcasts

60,000 Monthly Viewers.

Avg. 100 Viewers / Webcast .

Player Can Reside on an Unlimited # of Sites

.

Viewers Increases 6x in Archives

.

50 Social NetworkMarketing Components

Automatic GeneratesBanner Ads

Sends Email Announcements &

Reminders

Sales Web 3.0 Business Networking

Page 6: Social Media Business Strategy 0227 Master

LinkedIn

All-Inclusive Social Media Business Solution

WeaknessesStrengthsComponents Application(s)

FastLow Cost

Highly Effective Contact Identification

Internal CommunicationThought Leadership

Integrated

ContactsCommunication

ActivitiesApplications

GroupsDiscussions

EventsInterfaces

Seeded Discussions

Diluted Value

Vendor Groups

Blind Removal

Page 7: Social Media Business Strategy 0227 Master
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Social Media Business SolutionObtaining Target Contact Information

WeaknessesStrengthsComponents Application(s)

Jigsaw / NetprospexTrade It’s Free

Extension / eMail Automatic Updates

Search OptionsCompany NameDecision Makers

TitlesLocations

Location TypeAffiliated Sites

Jigsaw / NetprospexNeed Knowledge

Can be Expensive

Fee / TradeJigsaw

Netprospex

Free LibraryD& B

RefUSAFree Library

Free!

Free LibraryOld / Outdated

No Email

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Sales Web 3.0Sales Intelligence

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Social Media Business SolutionBusiness Intelligence

WeaknessesStrengthsComponents Application(s)

Immediate CredibilityValid Business ReasonsTargeted Dec. Makers

Social Media Links

Primarily T1 – T2Outdated Data User Interface

Inside View

Blog Bridge New Target Opp.

Valid Business

Reasons

User Interface

Filtering

Memory / Bandwidth

Detailed ContactsAuto Intelligence

Org Charts Social Media Inter

Programmable FeedsAuto Sort

Feed Select

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1. Add2. Remove 3. Customize4. Automatically

Updates

Sales Web 3.0Sales Intelligence

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Social Media Business SolutionEffective Communication

WeaknessesStrengthsComponents Application(s)

Group Mail / MetricsFlexible / Easy To UseReal Time Tracking

Group MetricsLimited US Support

Group Mail

Group Metrics

Twitter Free / Quick & Easy

Excellent Branding

Twitter Set-Up

Time / Effort

eMail TemplatesClean Lists

Real Time Tracking

Tweets@Mentions

#Direct SendsHash Tags

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Group Mail & Group MetricsBy Infacta

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Social Media Business SolutionElectronic Presentations

WeaknessesStrengthsComponents Application(s)

Effective

Communication

Low Cost

Flexible

Close Sales

User Interface

Screen Delays

System Freeze

Frustrating

webex

GoToMeeting

dimdim

Powerpoint

Video

Screen Sharing

Recording

Multiple Locations

Whiteboards

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Social Media Business SolutionMessaging

WeaknessesStrengthsComponents Application(s)

Low Cost

Easy To Use

Effective

Flexible

Close Sales

Call Interruptions

Screen Delays

Dropped Signals

Skype

VOIP Phone

File Sharing

Screen Sharing

Local / Int’l Calls

Messaging

OnLine Notification

Page 20: Social Media Business Strategy 0227 Master
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Hello Jim – This is Dave Kalstrom with Outbound Excellence

Jim, I just saw an article come across the newswire where you were discussing the release of your NEW Mobile Networking Application that provides video conferencing on the iPhone.

On February 7th we’re holding a Unified Communication on-line summit which is a day of back to back – live interactive webcasts presented by UC thought leaders and niche solution providers from around the world.

Cisco and Intel have already signed on to be keynote speakers and I was wondering if showcasing your NEW iPhone application at that summit would fit into your marketing strategy?

Page 22: Social Media Business Strategy 0227 Master

Sales Web 3.0 Cold Calling Is Dead!

What A Sales Web 3.0 Integrated System Provides To Your Sales Team

Daily Qualified Leads

Targeted Decision Makers

Detailed Contact Information

Stated Need / Opportunity

Automatically Identified

Delivered Desktop

Valid Business Reasons To Connect

New Accounts & Opportunities

Tracking Target DM Interests

New Ways Engage W/Target DMs

New Ways To Connect Target DMs

Establish Thought Leadership

Identify New Target Prospects

Increase Sales & Customer Growth

Web 3.0 Sales Process Web 3.0 Marketing Process

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Social Media Business SolutionStrategy & Execution

WeaknessesStrengthsComponents Application(s)

Knowledge

Ability

Speed

Low Cost

Flexible

Ease Of Use

Something

New To Learn

Outbound

Excellence

Analyze

Tailor

Design

Implement

Train

Support

Page 24: Social Media Business Strategy 0227 Master

Outbound Excellence

Provides Organizations With A Complete “Turn Key” Social Media Business Strategy

Up & Running In Less Than 3 Business Days – Guaranteed!LinkedIn + Twitter + Facebook + YouTube

Start Growing Sales With A Cutting Edge “Social Media Strategy” “In Less Than 1 Week.”

Outbound ExcellenceDavid Kalstrom602-770-0012

[email protected]