Created, Designed, and Executed by Carrie Emge

Emge Social Media Campaign

Social Media Campaign for the National Shrine of St. Jude’s Mass for Benefactors

Informational Posts began 1.5 months prior to the event to coincide with direct mail invitations

Emge Social Media Campaign

Facebook Event created 1 month prior to the event

Emge Social Media Campaign

Reminder posts began 2-3 weeks before the event in conjunction with the email campaign

Emge Social Media Campaign

St. Jude Devotees were encouraged to send their prayer intentions to be prayed for at the mass

Emge Social Media Campaign

Facebook Live would be utilized the day of for those who could not attend the mass in Chicago

Emge Social Media Campaign

Due to Facebook Constraints, the Mass for Benefactors Live Stream was broken up into 3

videos

Emge Social Media Campaign

A link to the whole video on YouTube was provided on our Facebook page as well as in

an email

Emge Social Media Campaign