Social Media Marketing Case Study :: INTEX technologies

Lets talk about numbers and interactions

8 weeks

From 0 to 21,800 + facebook fans

18,000 + Active users on facebook fan page

Intex technologies initiates social media marketing and generate more than 5,60,000 branded impressions on

the Facebook wall with around 7320 interactions through facebook user likes and user comments. Intex

also deliver more than 86,000 impression of commercial for the speakers on contest application.

Intex Technologies (intextechnologies.com)

• 14-year-old IT Hardware, Mobile Phones and Electronics Company.• Headquartered at New Delhi.• Pan-India presence

• Two mother-warehouses• 28 branches• 65 service centres• 304 service franchisees• 12 resident service engineers

• 'Intex' covers 6 business segments• Computer Peripherals• PC• Mobile Phones• Consumer Electronics• Retail• Enterprise Business

The Brief

To demonstrate the power of Intex Elegance 5.1 Channel Speakers

&

Spread the word virally across the Social network and create a permanent platform for consumer

engagement for the brands’ extensive product line

Our Solution – A Virtual Music Mixer!An engaging and interactive flash based gaming application that virtually

demonstrate the power of Intex Elegance 5.1 Speakers

A fully functional music dashboard

that can be controlled

through keyboard

User need to mix these notes to

create music loud enough to make

items in the room fall and earn

points

We developed a flash based, fully functional music dashboard that can be controlled through keyboard. User need to mix these notes to create music loud enough to make items in the

room fall and earn points during the contest, we featured Intex speakers one by one through wall post and make fans aware about the speakers.

Platform Involved

facebook.com/intex.demandmore

beatbattle.intextechnologies.com/orkut.html

beatbattle.intextechnologies.com

Our Solution - India’s First Multiple Platform Synchronized Social Contest!!

Facebook.com www.intextechnologies.com www.orkut.com

* Click on the link to go to the app

In order to bring down all the reach barrier we published the application across Facebook, Orkut and Intex webpage with a single source backend!!

Branding, reach and engagement –Leading on all front

What INTEX has accomplish

They get more than 21,000 facebook fans with around 19,000active fans (see fan page insights screenshot).

Great Visibility and branding

Application Welcome Page

5 Sec Preload while the game

loads

Multiple branding within

the game

10 Sec Post roll while the score

loads

Branded Feeds

Product featuring on Fan page:We featured 14 Intex speakers through Facebook wall update with

generated more than 1, 26,000 impressions on users wall with more than 1500 interactions about their speakers (on 14 facebook wall posts) through facebook user’s like and comments (see fan page

insights screenshot).

Total interactions –

Daily unique users who have engaged with our Page,viewed your Page, or consumed content generated by ourPage are 8,215Total number of impression served on stories generatedby INTEX page are 5,60,000+.Total number of likes and comments created on INTEX fanpage are 7, 320+

Engagement on application:

• Multiplatform (Facebook. Orkut, Microsite) contestapplication (Intex beat battle) installed by more than15,000 users on Facebook and played by over 1,700users on microsite (see fan page insights report).

• Application has been played by facebook users more than 43,000times. Each time user play the game commercial of Intex speaker hasbeen played while loading the game and during the end whilecalculating the rank of user among his friends. It generated morethan 86,000 impressions of commercial (see attached screenshot forIntex commercial played in the Facebook application).

Product Tabs

A product tab is created which allows INTEX to feature all theirproduct range over the facebook platform and allow the fans toaccess all the information about INTEX products.

Third party tool verification

Webitude is a 360° social media agency. We do a lot of stuff that includes crossplatform social media contest & promotion, Digital Strategy & Planning, Web 2.0 &Social Applications Development, Web Application Development, Social MediaMarketing and Online Reputation ManagementWe are a team of young professionals who share the passion and commitmenttowards understanding the consumers, developing tools that will help decipher &engage them and delivering to our client the best results. We offer end to end digitalmarketing solution including Digital media planning and buying, social mediamarketing, social application development and deployment and Online reputationmanagement.

About us:-

contact@thewebitude.com Phone: +91.120.435.5921

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