Social media for business by Frank Flores Hash Cloud Studio A Creative Marketing Agency 200 Industrial Rd. Suite 155 San Carlos, CA 94070 (650) 232-7103

Social media for business by Frank Flores

Hash Cloud Studio

A Creative Marketing Agency

200 Industrial Rd. Suite 155

San Carlos, CA 94070

(650) 232-7103

#GETSOCIAL

Traditional Marketing

RADIO

TV

BROCHURE

NEWSLETTER

BUSINESS CARD

POSTCARD

CHANGE

SKIP

PUT AWAY

SPAM

OLD INFORMATION

RECYCLEHash Cloud Studio - A Bay Area Marketing Agency - (650) 232-7103

Hash Cloud Studio - A Bay Area Marketing Agency - (650) 232-7103

Social Media Marketing

Facebook

Pinterest

Google +

LinkedIn

Twitter

YouTube

Website

TV show

Store

Business card

Postcard

Banner

Radio show

Smartphone

Tablet

TV

Laptop

Print

Radio

Change your game

How do you incorporate?

Which networks?

Invite to follow, check-in, Like

Keep connections engaged (Provide insight, interesting shares, quick questions, seek their input or opinion, feedback)

Establish yourself as an expert (you know your business best)

Be consistent

Research your market all the time

Find partnerships (your circles will merge)


Examples of Interactive Marketing


Facts You Should Know

FACEBOOK – most popular with 1 Billion plus users

Google+ - The second biggest SOCIAL NETWORK & growing fast

TWITTER – Best for topics, recommendation, instant conversation

SOCIAL MEDIA – The #1 activity on the web

53% - recommend products to peers through SOCIAL MEDIA (Yelp, Facebook, Twitter)

90% - trust their peer’s recommendations

14% - trust ads (what does this mean for you?)


Facebook - A place for friends & Family

Share content, conversations, create events, recommend

BUSINESS USES

Facebook pages, offers, events, coupons, contests

MAXIMIZE IT

Share your business insight and ask customers questions, seek their opinion.

Use photos, short sentences that create a call to action: Caption this

Share challenges, triumphs, funny, important and intriguing information to keep followers attention

Share your Website pages, share your blog


Pinterest - A tool for collecting & organizing things you love.

Collect, organize and share your interests

BUSINESS USES

Promoting your brand, your services or products by sharing your work, expertise or knowledge of your business through images.

MAXIMIZE IT

Important for SEO (search Engine Optimization)

Title your boards

Title and describe pins

Follow boards that interest you

Share and commentHash Cloud Studio - A Bay Area Marketing Agency - (650) 232-7103

Google+ - Share Content with your circles

Sharing content including links, images and video

Google Pages

Hangouts

BUSINESS USES

Fill out profile with as much information as possibleCircles – Allows you to share content with contacts in your categoriesSEO (search engine optimization) anything shared on Google+ will be more importantly optimizedand indexed than any other information including other social networks on Google searches.

MAXIMIZE IT

Connect, share and create circles


Linkedin - Business networking platform

Establish connections with business professionals that you are interested inlearning more about or that you'd like to collaborate with in the near future.

Connect with local business networks

Find and connect with possible partners.

Join or create at least one group to collaborate or have Q&A with customers

BUSINESS USES

Connect, collaborate with businesses in your industry

MAXIMIZE IT

Business network


Twitter – a microblog alert

Use hashtags keyword that starts with the # sign (keywords) #getsocial

Search for topics which you may be able to join and or discuss or shed your insight as a way to create engagement

You have insight in your industry, share it and become a leader.

An instant messenger on steroids that lets you update messages called Tweets of 140 characters or less

BUSINESS USESDaily offers, Weekly tips, ContestsPromoting events, sharing news and local & national happeningsShare industry insight

Maximize it


Youtube – Video cast to the world

Introductions, tips, tutorials, insight or online classes

Do some research as to what others in your industry are doingCreate a channel around your product or serviceCreate a schedule to post a video a month to start withEngage customers – ask them to comment or leave you a question regarding the showAddress comments or questions at the beginning of each show

MAXIMIZE IT

Video sharing Social Network

BUSINESS USES


What Now?

Do research

Search inside any of the social networks we discussed and find people who do what you do. Take notes and figure out if you can bring something different to the table

Start with at least 3 networks that are relevant to your service or product

Create a schedule for updating and reading updates from those you follow. Morning and evening are when the most eye views are happening (10am to 1pm if you’re a restaurant)

Make time to foster relationships, engage, provide feedback and create content for your networks.

Start with once a week and but more often when possible.Hash Cloud Studio - A Bay Area Marketing Agency - (650) 232-7103

Creative Ideas for Social Media

Social Offers

Photo Contests

Sweepstakes

Voting Contest

Photo Caption Contest

Pinterest Contest

Video Contest


STAND OUT FROM THE CROWD!

Hash Cloud StudioBRANDING / WEB / SEO / PHOTOGRAPHY / VIDEO / SOCIAL MEDIA

200 INDUSTRIAL RD., SUITE 155

SAN CARLOS, CA 94070

(650) 232 – 7103

www.hashcloudstudio.com


Documents

Social media for business by Frank Flores Hash Cloud Studio A Creative Marketing Agency 200 Industrial Rd. Suite 155 San Carlos, CA 94070 (650) 232-7103