Social Media for Business; Session 2 What's in your cup jan 2013

What’s In Your Cup?

By Kym Lamb

Review of Session 1: What’s Does Your Cup Say About You

•Perception Isn't Reality...Or Is It? •How To Check Your Current Internet Fingerprint •How To Improve Your Fingerprint •How To Set Social Media Expectations

Created by IPM Dec 2012

Perception Isn’t Real…Is It?

Which side is in front? How do you know? Can you prove it? Does it matter?


Can you be found?

Internet Fingerprint


How Do I Improve My Fingerprint ?


1.Correct Any Errors

2.Add Pictures

3.Add or Update Information

4.Add your complete signature

5.Link to your website, blog, or other

social media sites.

Don’t Set Yourself Up For Failure:


Plan your strategy.

Do the plan.

Check that it works.

Adjust the plan accordingly.

What’s In Your Cup?

By Kym Lamb

Session Goals:

1. What Do I Do? 2. Why Do I Do It? 3. Who Cares? 4. How Do I Share it on the Internet?

Created by IPM Jan 2013

“Imperfect action trumps a perfect

thought!”

Transparency is key to establishing a successful online and offline business. This interview helps determine WHO

you are WHAT your goals are WHERE people can find you WHEN you are available and WHY people should

choose you over the competition.

Marketing Interview

Where


What Do I Do?

1.What is my product or service?


Why Do I Do It?

What Would The About Page Look Like?

(Facebook, Twitter, Website…)

1. History

2. Present

3. Dreams


Who Cares?

What does your ideal client look like?

1. Age

2. Sex

3. Location

4. Choice of Contact


Social Media Map

Where You Are And... Where We’re Going


What Is Next? •Do you want to use social media? •Is your current plan working? •Request a Fingerprint Review •If you already had a review? How is the plan working? •Attend session #3:

“How To Share Your Cup?”


Because details matter.

COMMUNITY

RECREATION

EDUCATION

ADVOCACY

MARKETING

ADDING THE

CREAM


Documents

Social Media for Business; Session 2 What's in your cup jan 2013