Social media for churches episcopal communicators conference

THE SOCIAL CHURCH:CHURCH PAST

EPISCOPAL COMMUNICATORS

SOCIAL MEDIA FOR BUSINESS



#EPISCOM

#EPISCOM @JUSTINWISE

#EPISCOM


YOU ARE HERE.

#EPISCOM

My biggest challenge is convincing people in the diocese that they need to keep up with

the times where technology and communications are concerned.

#EPISCOM

Replacing the "known way" with risking and overcoming the

unknown electronic methods of communication. Educating board

members to use 21st century methods of communication.

#EPISCOM

While most parishes do have websites, they are not kept up to date due to the aging population

of their parish.

#EPISCOM

Low resources, high expectations; followed by frustration when

di!cult priority decisions mean I can't support everyone.

#EPISCOM

Combining monitoring systems for all platforms and unpacking key metrics to ensure greatest

impact for audiences.

#EPISCOM

Getting through gate-keepers (dioceses, congregation sta") to

"end users" in the pews.

#EPISCOM

Older congregation with limited computer

knowledge.

#EPISCOM

Knowing how to use social media e"ectively in ministry.

#EPISCOM

Not enough time to learn new skills.

#EPISCOM

One person shop.

#EPISCOM

FAVORITE: Open-ended questions.

#EPISCOM

From the tribe of Issachar, there were 200 leaders of the tribe

with their relatives. All these men understood the signs of the times

and knew the best course for Israel to take.

1 CHRONICLES 13

#EPISCOM

ORAL


PRINT

BROADCAST


DIGITAL

#EPISCOM

WE ARE HERE.

#EPISCOM

1 IN 5One in every !ve page views happens on

Facebook.com

#EPISCOM

200000000000000

200 trillion text messages sent per day.

#EPISCOM

#EPISCOM

Within a generation or two the world will move from a primarily analog-augmented existence to a

digitally-dependent one.

CYNTHIA WARE DigitalSancutary.org

TECHNOLOGY?

#EPISCOM

ANYTHING WHICHEXTENDS OUR

REACH.TECHNOLOGY

#EPISCOM


REACH.

#EPISCOM


REACH.

#EPISCOM


REACH.

#EPISCOM


REACH.

#EPISCOM


REACH.

#EPISCOM



REACH.

#EPISCOM



REACH.

#EPISCOM


Technology doesn't move backwards. No society de-

industrializes.

TINA FEYAuthor & Actress

New wine must be poured into new wineskins.

JESUS

QUESTIONS?

THE SOCIAL CHURCH:CHURCH PRESENT


If you preach the gospel in all aspects with the exception of the issues which deal specifically with your time—you are not preaching

the gospel at all.

MARTIN LUTHERTheologian & Beer Drinker

Web Social MediaBlog

Static DynamicDynamic

Information-driven

Relationship-drivenContent-driven

Educate QuestionsStory

Brain VoiceFace

ONLINE PRESENCE MATRIX

© 2013 Justin Wise

NEW MEDIA VALUE #1:INTERACTIVITY

Looking for a mouse


Looking for a mouse

Obama wins big


Looking for a mouse

Obama wins big

Twitter experiment

NEW MEDIA VALUE #2:PERSONALIZATION

Jock Rock, Vol. 1


Jock Rock, Vol. 1

DVR, Netflix, Hulu


Jock Rock, Vol. 1

DVR, Netflix, Hulu

Thomas Je"erson Bible

DOESN’T FIT!

TWEET HIM:@MIKEHOUSHOLDER

NEW MEDIA VALUE #3:UBIQUITY

O-R-E-O


O-R-E-O

Smart Watch


O-R-E-O

Smart Watch

Google Glass

NEW MEDIA VALUE #4:CONNECTEDNESS

Pope’s Got His GrooveBack



Black & Yellow



Black & Yellow

Digital Detox

The Gospel is transmitted along relational lines.

ALAN HIRSCHAuthor

NEW MEDIA VALUE #5:SHARING

Dialogue is the newmonologue

IN•FORMINGThe ability to be your own self-directed and self-empowered

researcher, editor, and selector of entertainment without having to

watch television or go to the library or the movie theater

IN•FORMINGThe ability to be your own self-directed and self-empowered

researcher, editor, and selector of entertainment without having to

watch television or go to the library or the movie theater

...or to church



Great flattening out

The web is post-bureaucratic structure ... Churches need to be

fervent and flexible communities–participatory and open source

[much like the web].

GARY HAMELWall Street Journal

The Facebook generation does not want to go to a church that feels like a corporation. They want a flexible community that has a

cause. A cause they can organically help create.

GARY HAMELWall Street Journal

CORPORATIONCOMMUNITY

CAUSE


CAUSE


CAUSE



Great flattening out

Open-source

Organizational Big Idea

ORGANIZATIONAL COMMUNICATIONS PYRAMID

Content Marketing Strategy

Website Strategy

Social Media Strategy









Website Strategy




Website Strategy

Social Media Strategy

QUESTIONS?

@JUSTINWISEJUSTINWISE.NET/EPISCOPAL

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Social media for churches episcopal communicators conference