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An evangelist and practitioner in the use of Web 2.0 technologies and Social Media applications to support personal self-development and knowledge sharing.
Steve was the business lead and information architect for the community of practice platform currently deployed across the UK local government sector, the largest professional network of its type, and continues to play a key role in the support of virtual communities of practice for value creation in public services.
Steve is currently chairman of the Online Information Conference Committee.
Stephen Dale (Steve)
Agenda09.30 Coffee/networking
09:45 Introductions and review of training needs
10.00 A canter through the social web
10.45 Tea/Coffee
11.00 Practical online orientation
12.30 Lunch
13.15 Social Media in Public Services
13.45 Practical online orientation (focus on your projects)
14.30 Social Media Monitoring Tools
15.00 Practical online orientation
16.15 Privacy, Security, FOIA.
16.30 Wrap-up and Close
What we will cover today• An introduction to social networks and social media, including Facebook,
LinkedIn, YouTube, Flickr and Slideshare. • How social media is being used to transform public sector services• A practical introduction to Web 2.0 collaboration tools, including Google
Apps, Blogs and Wikis. • The power of social bookmarking for knowledge sharing and
collaboration.• Micro-blogging (e.g. Twitter) and its role as a business tool. • Social Media Game - a fun game which introduces delegates to the various
social media tools, how they can be used to solve real business problems, and the pros and cons of the deployment of these tools.
• Social networks, privacy, digital orientations and the increasing overlap between personal and business networking.
This presentation and all material used on this training course can
be found at:www.socialmediatoolkit.wikispaces.com
Social Bookmarks are maintained at:http://groups.diigo.com/group/social_media-toolkit
Formal(organised)
You go where the bus goes
You go where you want to go…and at the pace that suits you
Informal(self organised)
Brian Solis and Jesse Thomas http://www.marcomprofessional.com/posts/trevor.young/brian-solis-introduces-the-conversation-prism
Making Connections
In In connectivismconnectivism, learning , learning involves creating connections involves creating connections
and developing a and developing a networknetwork. It is . It is a theory for the digital age a theory for the digital age
drawing upon chaos, emergent drawing upon chaos, emergent properties, and properties, and self organised self organised
learninglearning..
(It(It’’s not what you know but who s not what you know but who you know)you know)cc Steve Wheeler, University of Plymouth, 2009
“If web 1.0 was organised around
pages
web 2.0 is organized around
people”
S Johnson “It’s all about us” Time, 16 Dec 2006
Web 1.0 Web 2.0reading writing
companies communities
HTML XML
home pages blogs
portals RSS
taxonomy tags
wires wireless
owning sharing
dialup broadband
hardware costs bandwidth costs
joedrumgoole.com/blog/2006/05/29/web-20-vs-web-10
Social Media is an umbrella term that defines the various activities that integrate technology, social interaction and the constructions of words pictures videos and audio.
Source: Wikipidia
Blogs• A blog (a blend of the term web log) is a type of website.• Blogs are usually maintained by an individual with regular entries of
commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order.
• Blog can also be used as a verb, meaning to maintain or add content to a blog.
• Most blogs are interactive, allowing visitors to leave comments and even message each other via widgets on the blogs and it is this interactivity that distinguishes them from other static websites.
• Many blogs provide commentary or news on a particular subject; others function as more personal online diaries.
• A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. The ability of readers to leave comments in an interactive format is an important part of many blogs.
• ‘Microblogging’ based on SMS technology, so very limited in functionality
• Users send and read messages known as tweets. • Tweets are text-based posts of up to 140 characters• Users follow others and are sent their tweets• Hashtags (tags that begin with #) can be used to
theme or track Tweets• Quick easy to use
Flickr, YouTube
• Flickr – for storing and sharing photos. Over 4 billion images.• YouTube – for video clips. More then 2 billion views per day,
more than 24 hours of video loaded every minute. • More old-fashioned one-way communication – someone puts
it up there and others go and look at it - like Departmental website or intranet.
• However, like these the lines are blurring and these are developing an interactive element.
• Most UK government departments and many local councils have accounts.
Slideshare• SlideShare is a business media site for sharing presentations,
documents and pdfs. • Content also spreads virally through blogs and social networks
such as LinkedIn, Facebook and twitter. What you can do:
– Embed slideshows into your own blog or website.– Share slideshows publicly or privately. – Synch audio to your slides.– Market your own event on slideshare.– Join groups to connect with SlideShare members who share your
interests.– Download the original file
Wikis
• A wiki is a website that allows the creation and editing of any number of interlinked web pages via a web browser.
• Wikis are often used to create collaborative works. Examples include community websites, corporate intranets, knowledge management systems, and note services.
• The software can also be used for personal note taking.
Mashups
• A mash-up is a Web page or application that integrates complementary elements from two or more sources.
• Like blogs, tweets and tagging , mashups are part of an on-going shift towards a more interactive and participatory Web ( Web 2.0 ) with more user-defined content and services.
Communities of Practice
• Run by LGID, launched in December 2007.• Free. • Password protected so not open to the world.• Need separate login but doesn’t time out.• Hackable, so apply Daily Mail test.• Over 80,000 registered members, more than 1,500
communities.• Just over half from local authorities.
It’s Play Time!Practical Exploration
of theSocial Web and Social Media Tools
http://socialmediatoolkit.wikispaces.com/Practical
Some points to note
• You will need to set up accounts on a number of web services. Many services require you to validate an email account. Use an email account you can access!
• You are responsible for remembering your own user name and password.
• Think about what personal information you are willing to provide/share.
• Accounts can be deleted at the end of the day• You are likely to be using a browser that will not allow plug-ins
and embedded apps.
The Social by Social Game
Form some groupsConsider a council, organisation, group...that’s got a problem
1. What is the problem?2. What’s the context? Is it local/national/organisational?3. Who needs to be involved?4. Any other complications?
Write it down!
As a social media consultantDevelop a Social media plan to present back tothe client. Include:1.What tools will you recommend?
2.Why?
3.How will they be used?
4.The people – what are the roles and skills required. Do you need to recruit?
Thank you for listening
Stephen (Steve) Dale
Collabor8now Ltd
Email [email protected]
Twitter www.twitter.com/stephendale
Blog www.steve-dale.net
Profiles About.me/stephendale
profiles.google.com/steve.dale