Social Media and its

Importance

in Political Campaign

• The Internet is a globe that involves virtually all levels of the political communications, now a days.

• Social media has caused major changes in the political communication and has become useful resource often used by the politicians in order to strengthen their visibility. And Lok Sabha 2014 election is the biggest example and game changer in terms of cast more vote, candidates data, daily work done by candidates and campaigns during election.

• All the new media resources viz., the websites, blogs, Facebook, Twitter, Google Plus , YouTube, Pinterest and etc…of the politicians or the political parties allow the declaration of a informal identity in form of daily works, rallies and contribution to the society.

• Online Surveys, questionnaire on different media website, mobile apps and social pages are more approachable than newspaper reading and mouth whispering.

Importance

What is Social

Media

• The revolution called SOCIAL MEDIA has actually taken the world by storm .

• Its growth has been exponential where Radio took 38 years to reach 50 million users, TV took 14 years to achieve the same target.

• The internet got there in 4 years, iPod took 3 years for the same whereas Facebook added 100 million users in less than 9 months.

• In the past few years, SOCIAL MEDIA have made a rapid growth in terms of user counts globally.

• Facebook has more than 1.2 billion active users

• Twitter counts more than 200 million users

• Google Plus has more than 540 million users

Social Media

and Politics

• Social Media has emerged as an essential tool of communication for political parties now a days as mostly youth are come forward to join politics and in political activities ranging from joining their political groups by:

• Facebook Status Update and Photo posting with #hashtag trending

• Tweeting Short Messages, Twitter with #hashtag trending

• Expressing Supports Through Blogs

• Rally Videos, bytes of contestants and general views of voters on YouTube

• Group Hangouts on Google+

• 3D Technology and others

• Presently, youth and middle age voters are on Social Media. That is the reason Social media is playing a considerable new role in Indian democracy.

• With the changing scenario of Indian Politics, political parties and politicians have found a new ways of reaching out to a younger and target population.

• According to survey, Facebook users in 160 Lok Sabha Constituencies is more than the victory margin there in last election.

• This means Facebook users could be potential swing vote-banks in 2014.

Social Media and

Indian Politics

•But among major political parties in India, BJP has the biggest charisma in social media in 2014 elections.

•Where the Congress which is India's grand old party realized the importance of the social media much later.

•Anti-corruption campaigner-turned-politician Arvind Kejriwal from new party AAP is active on Facebook, Twitter and Google+ and YouTube.

Social Media and

Indian Politics

Party Strategy on Social Media by PartiesParty Strategy BJP CONGRESS AAP

Facebook Pages Ek hi Viklap Modi

-vote for change

-I Support Narendra Modi

-Narendra Modi for PM

-Mission 272+

- Congress party

- Indian youth congress

-Indian National congress

-Congress India

-Youth for Congress

-NSUI

- AAM Aadmi Party

-AAP for Hope

-India against corruption

-Arvind Kejriwal for Hope

-IITian AAP

Twitter #abkibaarmodisarkar

#mission272+

#Imodi

#BJP2014

#Bharatiyajantaparty

-#voteforRG

#VoteforRahulGandhi

#voteforcongress

#indiancongressparty

#congress2014

#congressagainstcorruption

#Vote for AAP

#Arvindkejriwal4change

#AAPpopularity

#Thunderclap

#Aapforhope

#Indiaagainstcorruption

Blogging bjporg.blogspot.com www.aiccblogspot.com www.aamaadmiparty.org/blog

Google 3D Yes No No

Google Hangout Yes Yes Yes

Door to Door Yes Yes Yes

YouTube www.youtube.com/user/BJP4Indi

a

www.youtube.com/user/congresspa

rtyindia

www.youtube.com/AAP

Websites www.bjp,org

www.bjpdelhi,org

www.inc.in

allindiacongress.com

www.aamaadmiparty.org

arvindkejriwal.co.in

Others Pamphlets , fliers, Billboards

,paper ads, TV ads, Chai pe

Charcha, Road show, Missed Call

Pamphlets, fliers, paper ads, TV ads,

Billboards or Hoardings ad, Road

show

Pamphlets, Fliers, Road Show, Give a

missed call and join AAP

Social Media Followers

BJP Party Congress Party Aam Aadmi Party

Facebook likes 05 Aug: 6,061,448

06 Aug: 6,067,480

05 Aug: 3,361,721

06 Aug: 3,362,494

05 Aug: 2,180,890

06 Aug: 2,181,445

Twitter followers 05 Aug: 6,99,317

06 Aug: 7,00367

05 Aug: 2,08,767

06 Aug: 2,09,008

05 Aug: 8,05,368

06 Aug: 8,06,093

YouTube subscribers 05 Aug: 67,172

06 Aug: 67,183

05 Aug: 10,164

06 Aug: 10,167

05 Aug: 44,831

06 Aug: 44,835

Facts of Political Parties gain through Social

Media

Data comparison of 5th and 6th August 2014

# Within two days BJP’s number of likes increased by 6032, whereas INC only by 773 and AAP by 555 (Facebook Data)

Power of Social Media

Power of Social Media

Power of Social Media

Haryana Assembly Scenario

•Total Population of Haryana as per the census 2011 - 25,353,081

•Literacy rate of the Haryana is 76.64%, which is quite high.

•Total Assembly Seats in Haryana: 90

•Gurgaon City has highest literacy rate followed by Panchkula at 81.9 percent and Ambala at 81.7 percent.

•District Rewari has the highest literacy rate in Haryana of 74%, higher than the national average of 59.5%

•Male literacy is 79% and Female literacy is 67%

•According to survey Iris- a company at the time of Lok Sabha Election released a statement: Internet users to be kingmakers in Haryana, will impact 8 Lok sabhaconstituencies

Potential Online reach in Haryana

Ambala8,80,000 people

Panipat680,000 people

Naraingarh38,000 people

YamunaNagar134,000 people

Rewari96,000 people

Panchkula1,10,000 people

Kurukshetra2,50,000 people

Rohtak174,000 people

Kalka90,000 people

Total users in Haryana

3,000,000 people

Kaithal92,000 people

Jind68,000 people

Sirsa96,000 people

Gurgaon6,60,000 people

Faridabad3,20,000 people

Total users in Haryana

3,000,000* people

* Approx. Figure

• Timing spend by people on different social media and some rule of thumb times that are best to post to different social media sites.

Facebook – 1 to 4 p.m.Twitter – 1 to 3 p.m.LinkedIn – 7 to 9 a.m. or 5 to 6 p.m.Google+ – 9 to 11 a.m.Pinterest – 2 to 4 p.m. or 8 p.m. to 1 a.m.

• Uses of Images: For increase engagement

• Measuring Success online

• Authentic networking

• Brand consistency

• Engaging presence

• Integrated technology

• Content that counts

Factors to do Social Media

Gender Analysis

Gender Respondent Percentage

Male 68 68%

Female 32 32%

Age Group Male Female

18-25 64% 74%

25-30 34% 25%

30-35 2% 1%

• Table reveal that out of the 100 respondents

• 68 percent of the respondents were male and 32 percent of the respondents were female.

• The respondents were divided into three different age categories.

Changing Scenario on Social

Media (Age-Group)

0

10

20

30

40

50

60

70

80

90

0- 2Hrs.

2 - 5Hrs

5- 8 Hrs 8+ Hrs.

male

female Time 0-2 h 2-5 h 5-8 h 8+hours

Male 45% 33% 28% 4%

Female 65% 21% 11% 3%

Time spending

every day on social

media?

Primary use on social

media for political Campaign

0%

20%

40%

60%

80%

100%

120%

140%

160%

180%

Female

Male

Socialmedia

Facebook Twitter Blog Others

Male 74% 13% 5% 8%

Female 81% 7% 3% 9%

Followers on social

campaigns of

political parties?

0.00%10.00%20.00%30.00%40.00%50.00%60.00%70.00%80.00%

Female

Male

Sl. No Response Overall%

1. Yes, regularly 24.9

2. Sometimes 69.6

3. Not at all 5.5

Local Issues are more

focused on Social

Media

%

NatioanlIssues

LocalIssues

Candidatesquality

Sl.No.

Response %

1. National issues 35.6

2. Local Issues 41.3

3. Candidates quality 23.1

Most visible Political

Party on Social Media

0%

10%

20%

30%

40%

50%

60%

70%

Female

Male

Sl.No.

Response %

1. BJP 64.2

2. Congress 4.2

3. AAP 28.9

4. Others 2.7

Social Media vs Traditional Media

•Radio, Newspaper, TV, Magazines, print, hoardings etc. are very known examples of Traditional Media for decades.

•Social Media is any technology that allows people to network with one another. It’s about engagements of people. Like Facebook and Google+.

•Social Media is interactive and cost effective by nature, whereas traditional marketing is passive.

•Social Media campaigns can be sculpted and toned to accommodate a specific target market, whether its local or world wide.

•Traditional Media will often present the product or offer, but the “interaction” ends there. When it comes to Social Media, the company and consumer truly interact and react off each other.

•Unlike traditional media, most Social Media vehicles are created online, allowing for a more malleable platform.

How Social Media is

different from

Offline?

Integrating ONLINE OFFLINE efforts

E-mail (voters management) Telemarketing

Social Networking, many places at same time

Door-to-door campaigning

Applications on campaigns Traditional media

Advertising cost effectively Community organization

Party management Mass meetings, rallies

Internet lobby Offline lobby

Facebook Marketing

Facebook Account SetupFacebook Page CreationIncreasing Page LikesIncreasing Facebook FriendsFacebook Hashtag creating

Keyword Based PostingWall Comments

Daily Updates on PageTabs Creation

Facebook Photo AlbumFacebook Video UploadsFacebook Polls or Quiz

Twitter MarketingTwitter Account SetupTwitter Page Creation

Twitter Profile Design

Increasing Twitter Followers

Twitter Profile Content WritingKeyword Based TweetsDaily tweetsTwitter Regular UpdatesRe-tweeting

Google Plus MarketingGoogle+ Account Set-UpWrite applicable posts

Increasing Google+ FollowersRegular Posts

Maintain profileGoogle Plus Community Followers

Linkedin MarketingLinkedin Profile Creation

Linkedin Company page creationIncreasing Company page followers

Regular UpdatesLinkedin Profile MaintenanceWeekly Linkedin Profile Updates

Pinterest MarketingPinterest Account CreationCreation of custom business URLUpdating of pin boardsIncreasing Pinterest FollowersFollowing of relevant PinnersRe-pinning

Youtube MarketingChannel SetupAppropriate TaggingMetaData writing for each videoIncreasing Youtube likes

Video Editing (If required)Channel Subscribers Tracking

Promotion of videos on Social Media platforms

Content MarketingArticle Writing

Article SubmissionPress Release WritingPress Release Submission

Blog CreationBlog Posting

Blog Commenting

Reporting/Support:

Monthly Work Reports (Detailed)Client Support

How Documentary

helps?

•Documentary is the easiest way to promote online as well as offline.

•Documentary is the recorded programs and instruction used to promote their party achievements and individual identities.

•Documentary grab the public attention easily through audio/video format.

•Documentary should be useful in remote or rural areas where internet facility is not available, through the help of projector.

•Message send directly to the voters without physical presence.

• Social Media is the cheapest marketing tool around. Hope it could helping your party to present your work, achievements in Haryana.

• The message of the campaign contains the ideas that the candidate wants to share their work and commitments, rallies with the voters.

• Social Media has emerged as an option much better than other traditional means like newspaper and mouth whispering.

• Tablets and smart phones are in, people prefer everything on their palm in as easy format as possible. And social media meets this requirement of the modern generation.

Why need

us?

Each campaign and candidate have different work style and personality that need to be highlighted in the work of promoting and overall image of the party /candidate:

•Website & Blog•Facebook, Twitter etc in Social Media•E-mailers, Mails & then collect voters data base•Activism: active people, campaign, rallies emails etc.•Online Media Press•Data Collection

Why need

us?

Digital rights management Content monetization Community managementInnovative media planningSocial media video production Brand communication strategy3D print and web development Social media Campaign design & developmentCo-sponsorships & merchandisingCreative services Website developmentTechnology solutionsWAP and SMS Media planning Online PRSupport and analytics Tracking tools Customized solutions SEO(Search Engine Optimisation)SEM(Search Engine Marketing)

Services by Media

Hypes