Crowdsourcing:Beyond the tired buzzword

Martin Bryant@MartinSFP

The basics:

Company has a problem

Company broadcasts problemonline

Online “crowd” is asked for solutions/suggestions

Crowd submits solutions

Company rewards winningsolvers

Company owns winningsuggestions

Company profits

Why crowdsourcing fails

• The wrong question for the audience• Too high a barrier to entry• It’s a publicity stunt

First-hand success

Make crowdsourcing part of your culture

• “Good karma”• A virtuous circle of good will• Just another part of the conversation with

your customers.