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The Student Council Team of TU Berlin featured the subject MADE IN CHINA - Potentials and Challenges in the Chinese market with its series "Evenings VII – Bricks”. Lars-Alexander Mayer, partner at trommsdorff +drüner participated in the event. In 2010, t+d opened an office in Beijing, China.
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Social Media In China Opportunities and Challenges in the Chinese market
Lars-Alexander Mayer Berlin, 11.01.2012
Rosenstraße 18, 10178 Berlin Fon +49 (0) 30 2787 60-0, Fax +49 (0) 30 2787 60-66
www.td-berlin.com, [email protected]
trommsdorff + drüner at a glance
Management Consultancy focusing on innovation-marketing Experience in Innovation- & Marketing-Projects for many years
75 Employees; Offices in Berlin and Beijing (China)
Agency of trommsdorff + drüner specialized on Social Media, applications
and enterprise 2.0
A subsidiary company of trommsdorff + drüner based in Beijing specialized on Social Media,
applications and enterprise 2.0 in China
Room 1509, 15th Floor Building A, Sanlitun SOHO, No.8 Gongti North Road, Chaoyang District, Beijing 100027 特德营销咨询（北京）有限公司 北京市朝阳区工体北路8号院三里屯SOHO A座15层1509室 北京 100027
MSH CHINA - Social Media Reporting
IMPRESSIONS
Gaining consumer and market insights through online monitoring.
BOSCH CHINA - Social Media Workshop
IMPRESSIONS
Day 1 Day 2 Day 3
Hosting social media trainings and workshop for top-level managers
DR. OETKER CHINA - Pizza Box
IMPRESSIONS
Promoting China’s first frozen pizza through on- and offline channels
VOLKSWAGEN CHINA – My Blue Mobility Mobile App
IMPRESSIONS
Informing customers about sustainable driving behaviours in a playful way
VOLKSWAGEN CHINA – The People’s Car Project
IMPRESSIONS
Open Innovation Platform PCP Mobile App
Exploring Chinese people’s creative ideas for automotive innovation
Germany
How China and Germany differ in terms of Social Media…
(Million)
Source: CNNIC reports 2009, 2010, 2011 Source: CNNIC Chinese rural internet development report 2010 (Apr)
rural urban 2008 (Dez) 2009 (Dez) 2010 (Dez)
Consolidated social media landscape
Highly segmented social media landscape
14
65 318 via mobile
(Mio)
>500 Internet Users (Mio)
Avg. 150 minutes online/day
Avg. 74 minutes online/day
90% read BBS regularly
Social media is first of all a big idea and not profit-driven
Social media is business, with most networks highly profitable
China Social Media Newsletter
If you want to stay up-to-date on Social Media in China…
… then sign-up for our Social Media Newsletter by
sending an E-Mail with subject line ’! to
Career and Internships
If you are interested in an internship or start your career…
… then send an eMail
with your application to
Contact
Dipl.-Ing. Lars-Alexander Mayer
Address Rosenstraße 18, 10178 Berlin
Fon +49 (0) 30 2787 60-0
eMail [email protected]
XING Xing.com/profile/LarsAlexander_Mayer
If you are looking for a German management consultancy …
… with Chinese market expertise located in Germany
… with German Thinking located in China
then contact us!
What the PCP has achieved so far (Status 14/12/11)
10.4 Million+ Visitors To Platform
7.6 million+ Views On PCP Videos
280.000+ Mobile App
Downloads
90.000+ Car Ideas
700.000+ Votes on Ideas
260.000+ Registered Users
3 Million+ Fans On Social Media
56% Online Campaign Awareness
9 Awards
