Social Media in Government National Administrative Staff
College Bimal Pratap Shah
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What is Social Media Websites and applications used for social
networking
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Adoption 1.4 Billion monthly active Facebook users 1.124
billion people mobile users 284 Million monthly active Twitter
users 1 Billion plus YouTube users Instagram 300 million active
users Pinterest and Tumblr fastest growing social networks American
Facebook users spend on average 40 minutes per day on the platform.
On an average day Facebook users together click the Like button 6
billion times, while uploading 350 million photos and sharing 10
billion Facebook updates. There are currently more than 30 million
Facebook pages and 1.5 million advertisers.
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When you give everyone a voice and give people power, the
system usually ends up in a really good place.
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In the 21 st century, the revolution may not be televised but
it likely will be tweeted, blogged, texted and organized on
Facebook, recent experience suggests. A new study finds that social
media played a central role in shaping political debates in the
Arab Spring.
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Government
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Most Popular
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Youths
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General vs political or civic
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Three quarters of all governments are on Twitter 90 heads of
state, 61 heads of government and 53 foreign ministers have
personal accounts on Twitter and a third of these do tweet
themselves. Presidents, prime ministers or their institutions in
125 countries have a presence on Twitter. US President Barack Obama
was the first world leader to sign up to Twitter on 5 March 2007
followed the same month byBarack Obama
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Twitter Celebrities (Nepal) Prabal Gurung has 200,000 plus
followers Dr. Baburam Bhattariai has 100,000 plus followers Gagan
Thapa has more than 70,000 followers Rabindra Mishra has 66,000
followers, Narayan Shrestha has 59,000, Narayan Wagle 55,000
Sudheer Sharma has 33,000 followers.
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Key Considerations Aligning Objectives How does your
organizations social media strategy support the overall mission?
Transparency and Collaboration How does your organizations social
media use support the Open Government Directive for transparency?
Are key employees fully trained on how best to use
location-independent social collaboration tools?
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Key Considerations Engaging Public Does your communication
policy framework encompass social media platforms? What is your
response strategy (for both negative and positive input) for
citizen engagement? How can private sector innovators work with
organizations to engage citizens in providing services? Privacy and
Security Are your organizations privacy policies clear regarding
collecting personal data and how that data could be used? Do the
security protocols for your organization encompass social media dos
and donts? Is your staff educated on these protocols?
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Key Considerations Analytics and Metrics Has your organization
established a baseline goal of social media metrics? Have you
clearly identified what you are measuring and why? Do you have a
plan to combine social media metrics with other data analysis?
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Risks to consider Misrepresentation and misinterpretation
information and views can be spread very quickly and widely through
online media and can easily be subject to misinterpretation and
misrepresentation. Lack of control once online material is made
public there is little control or influence over how it might be
used or modified or integrated (mashed). Resourcing establishing,
contributing to and moderating social media sites takes expertise,
time and resources. Privacy there is no guarantee that privacy can
be protected. Security high traffic sites/accounts may pose a
greater risk for malware or spyware. Time wasting employees may use
social media in a way that interferes with their duties. Bandwidth
some social media requires higher levels of bandwidth.
Accessibility some sites may be blocked or may not provide content
in accessible formats
