Social Media Marketing As A Critical Component of Any Campaign

8/7/2019 Social Media Marketing As A Critical Component of Any Campaign

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Social Media Marketing As A Critical

Component of Any CampaignFor organizing, fundraising, and winning elections

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Candidates Representatives PACs/Parties Unions

Coordination Coordinate your teamand supporters.

Coordinate offices andother elected officials

Coordinate disparateefforts by other PACs.

Coordinate activemembers better.

Activation Activate new voters. Encourage greater civicengagement

Activate concernedcitizens.

Activate inactivemembers.

Supporting Support offline efforts,including phone bankingand mailers.

Support communityprogramming and grantallocation

Support offline efforts,including phone bankingand mailers.

Support offline efforts,including phone bankingand mailers.

Enhancing Enhance door-to-doorefforts and elevatemedia presence.

Enhance constituentservices and PR withmore efficient,interactive platforms

Enhance regionalefforts, increase mediaprofile and politicalpressure.

Enhance membershipawareness, media profile,pol. pressure.

Insights Greater viability of

opinion polls to measureelectorate’s pulse.

Create a relationship

with constituentsthrough feedback andengagement

Unique, real-time

oppositional research.

Learn more about

member preferences andissues that move them.

Overview




SocialMedia.What’s the big deal?




Candidates > Coordinate Your Supporters

- Volunteers throughsocial media to reachnew voters andvolunteers in thecommunity

- Rally supportiveCBOs quickly andeffectively

- Ramp up issuesupport before and

after an event,amplifying youmessage far beyondthe event




In most races,traditional tools onlyallow campaigns toreach 10% of theuniverse of potentialvoters before a primary.

Social Media will allowyou to market yourselfthrough efficient andhighly cost effectivecampaigns targeting

micro-universes,allowing you to engagenew voters and expandyour universe beforeelection day.

Candidates > Engage Non-Traditional Voters




Candidates > Increase Volunteerism

Once politically inactivevoters have beenengaged, we can provideelectronic campaign

services– like ‘DearNeighbor’-stylecampaigns, fundraisingappeals, and call-a-thons.

These kinds of programsare easy-access for yourvolunteers, allowingnewly engaged membersto have a role early on.




Candidates > Increase Earned Media Presence

Just as volunteers benefitfrom lowered threshholdsto participation, so doesthe media.

The media love easy-access research on highprofile political items.Microsites and campaignprofiles provide just that.




Canvassing is thebackbone of any solidcampaign, and rallies areamong the mosteffective visibility tools.Both of these strategies

can get messy in thefield. But did you knowthat you can enhancethe impact with socialmedia?

Leveraging geo-sharingsites, you can manageevery grassroots effortlike a billion-dollarpresidential campaign.

Candidates > Enhance Field Ops




Candidates > Support Phone Banking and Mailers

Nothing can substitute theimpact you get from phonebanking and direct mail.

But you can amplify theseprograms with a dedicated

social media marketingeffort, reminding membersto look in their mail, expecta call, or turn out for a vote,and by tracking theirresponses. You can alsoreach out to universes ofvoters that would be tooexpensive to include in amailing universe.




Imagine if you couldsurvey and pollvolunteers and voterson every issue youwant to address and

get results instantly?Imagine having a tool

that let you do a

persuasion canvass with

voters, every day.

With a presence onsocial media, you’reable to achieve justthat.

Candidates > Align Yourself with Voters’ Issues




When social media is poorlymanaged, it can become adouble-edged sword. Ourapproach protects yourimage, while giving you thetools that can monitor andcounter every social mediaprofile your opponents have.

Beyond that, the 24-hournews cycle providesconstant updates from

different news outlets. We’llhelp control/contain thedebate by capitalizing onopenings before youropponents can respond.

Candidates > Closely Monitor Your Opposition




How Does It Work

-Disperse Interactive is a social media marketing agency.-We produce creative media specifically to become “viral” on social media,including online video, shareable photos, and other media.

-Going “viral” means that our audience does the work of spreading the word forus because the content was so relevant to them. But this only happens after anintensive effort of your social media profiles by our team.

-We plan, develop and manage your presence on the best social sites. Disperseis one of the few agencies capable of delivering “best practice” social mediaplanning and social brand management.

-We steadily and predictably grow your audience proactive and organically.

-We measure our results daily with our proprietary methodology and state-of-the-art Disperse Dashboard for maximum effectiveness.

-The greatest strength of social media is that it works in an environment wherepeople are automatically less skeptical of our message, because their friendsare endorsing it. Over time, social media can completely transform the way aconstituent views an issue.




Us.

6 monthsto get your 1st msg out

Scale counts. And no one else has it but us.Them.

18-24monthsto get your 1st msg out




Disperse = Results

Disperse knows Websites.Social media-friendly, search engine-optimized, micro-sites are our specialty. Webuild stand-alone sites or hub-sites that aggregate your entire social media presence.

Disperse knows PR.

Working with a network of bloggers and influentials, we assure that your story ispitched to the right media channels… entirely through social media.

Disperse knows Advertising.

The creative we produce can be repurposed for other channels, including TV andradio.

Disperse knows Email.

We handle email blasts in the hundreds of thousands for our clients as part of ourstandard services.

Disperse knows Mobile.

Need apps? We got apps. We build apps that can empower your volunteers andmembers as though they were on your payroll.




Disperse Elect is aservice of DisperseInteractive. Disperse is apioneering, full-service

social media marketingagency #spreadingideas.

Thank you for giving us

an opportunity to tellyou our story.


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Social Media Marketing As A Critical Component of Any Campaign