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8/8/2019 Social Media Marketing As A Critical Tool for Union Organizers
http://slidepdf.com/reader/full/social-media-marketing-as-a-critical-tool-for-union-organizers 1/16
Social Media Marketing As A Critical
Tool for Union OrganizersFor Electoral and Issue Campaigns
475 Park Avenue South 4th flr
New York, NY 10016
(347) 772-8050
disperseinteractive.com
Follow us on twitter.com/DisperseElectCapabilities
© 2011. All Rights Reserved. Disperse Interactive, Inc.
8/8/2019 Social Media Marketing As A Critical Tool for Union Organizers
http://slidepdf.com/reader/full/social-media-marketing-as-a-critical-tool-for-union-organizers 2/16
Candidates Representatives PACs/Parties Unions
Coordination Coordinate your teamand supporters.
Coordinate offices andother elected officials
Coordinate disparateefforts by other PACs.
Coordinate activemembers better.
Activation Activate new voters. Encourage greater civicengagement
Activate concernedcitizens.
Activate inactivemembers.
Supporting Support offline efforts,including phone bankingand mailers.
Support communityprogramming and grantallocation
Support offline efforts,including phone bankingand mailers.
Support offline efforts,including phone bankingand mailers.
Enhancing Enhance door-to-doorefforts and elevatemedia presence.
Enhance constituentservices and PR withmore efficient,interactive platforms
Enhance regionalefforts, increase mediaprofile and politicalpressure.
Enhance membershipawareness, media profile,pol. pressure.
Insights Greater viability of
opinion polls to measureelectorate’s pulse.
Create a relationship
with constituentsthrough feedback andengagement
Unique, real-time
oppositional research.
Learn more about
member preferences andissues that move them.
Overview
© 2011. All Rights Reserved. Disperse Interactive, Inc.
8/8/2019 Social Media Marketing As A Critical Tool for Union Organizers
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SocialMedia.What’s the big deal?
© 2011. All Rights Reserved. Disperse Interactive, Inc.
8/8/2019 Social Media Marketing As A Critical Tool for Union Organizers
http://slidepdf.com/reader/full/social-media-marketing-as-a-critical-tool-for-union-organizers 4/16
Unions > Coordinate Your Members
-Work with unionmembers currentlyactive on social mediato coordinate outreachto inactive members.
-Work with unionmembers well ahead ofevents for day-of oncrowd management.
-Work with union
members post-eventsto maximize publicityand give momentum tonext steps.
© 2011. All Rights Reserved. Disperse Interactive, Inc.
8/8/2019 Social Media Marketing As A Critical Tool for Union Organizers
http://slidepdf.com/reader/full/social-media-marketing-as-a-critical-tool-for-union-organizers 5/16
Unions > Engage Hard-to-Reach Members
There are members thatturn out to every event.And there are memberswho aren’t involved.
Engage more of thoseuninvolved members byreaching them the waythey prefer to bereached, via social media.
© 2011. All Rights Reserved. Disperse Interactive, Inc.
8/8/2019 Social Media Marketing As A Critical Tool for Union Organizers
http://slidepdf.com/reader/full/social-media-marketing-as-a-critical-tool-for-union-organizers 6/16
Unions > Activate Members for Campaigns
Once politically inactivemembers have beenengaged, we can provideelectronic campaignservices– like petitions,
fundraising appeals, andcall-a-thons.
These kinds of campaignsare easy access, allowingnewly engaged membersto have an impact, andwork entirely using socialmedia tools.
© 2011. All Rights Reserved. Disperse Interactive, Inc.
8/8/2019 Social Media Marketing As A Critical Tool for Union Organizers
http://slidepdf.com/reader/full/social-media-marketing-as-a-critical-tool-for-union-organizers 7/16
Imagine if you couldsurvey and poll yourmembership on everyissue and get resultsinstantly?
Imagine having a tool thatlets you do a persuasioncanvass with yourmembers, every day.
With a presence on social
media, you’re able toachieve just that.
Unions > Uniting Union’s Goals and Members’ Goals
© 2011. All Rights Reserved. Disperse Interactive, Inc.
8/8/2019 Social Media Marketing As A Critical Tool for Union Organizers
http://slidepdf.com/reader/full/social-media-marketing-as-a-critical-tool-for-union-organizers 8/16
When social media is poorlymanaged, it can become adouble-edged sword. Ourapproach protects yourimage, while giving you the
tools that can monitor andcounter every social mediaprofile your opponents have.
Beyond that, the 24-hournews cycle providesconstant updates fromdifferent news outlets. We’llhelp control/contain thedebate by capitalizing onopenings before youropponents can respond.
© 2011. All Rights Reserved. Disperse Interactive, Inc.
Unions > Closely Monitor Opposition
8/8/2019 Social Media Marketing As A Critical Tool for Union Organizers
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Unions > Increase Media Presence
Just as membershipbenefits from loweredthresholds toparticipation, so does themedia.
The media love easy-access research on highprofile political items.Microsites and campaignprofiles provide just that.
© 2011. All Rights Reserved. Disperse Interactive, Inc.
8/8/2019 Social Media Marketing As A Critical Tool for Union Organizers
http://slidepdf.com/reader/full/social-media-marketing-as-a-critical-tool-for-union-organizers 10/16
Rallies are central to mostawareness campaigns,social media can help.
By leveraging socialmedia, you can manageevery grassroots effortlike a billion-dollarpresidential campaign byupdating members on last
minute rally changes and
allow members to update
organizers on problemsoccurring in the crowd.
Unions > Enhance Field Ops: Rallies
© 2011. All Rights Reserved. Disperse Interactive, Inc.
8/8/2019 Social Media Marketing As A Critical Tool for Union Organizers
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Canvassing is the bedrockof any solid outreacheffort but it can getmessy in the field. Did youknow that you canenhance the impact with
social media?
Leveraging social sites,you can update canvassers
on completed doors,
remotely advise field
directors of items of interest,develop contacts and friends
lists, reinforce phone bank
and mailers with social
media.
Unions > Enhance Field Ops: Canvassing
© 2011. All Rights Reserved. Disperse Interactive, Inc.
8/8/2019 Social Media Marketing As A Critical Tool for Union Organizers
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8/8/2019 Social Media Marketing As A Critical Tool for Union Organizers
http://slidepdf.com/reader/full/social-media-marketing-as-a-critical-tool-for-union-organizers 13/16
How Does It Work
-Disperse Interactive is a social media marketing agency.-We produce creative media specifically to become “viral” on social media,including online video, shareable photos, and other media.
-Going “viral” means that our audience does the work of spreading the word forus because the content was so relevant to them. But this only happens after anintensive effort of your social media profiles by our team.
-We plan, develop and manage your presence on the best social sites. Disperseis one of the few agencies capable of delivering “best practice” social mediaplanning and social brand management.
-We steadily and predictably grow your audience proactive and organically.
-We measure our results daily with our proprietary methodology and state-of-the-art Disperse Dashboard for maximum effectiveness.
-The greatest strength of social media is that it works in an environment wherepeople are automatically less skeptical of our message, because their friendsare endorsing it. Over time, social media can completely transform the way aconstituent views an issue.
© 2011. All Rights Reserved. Disperse Interactive, Inc.
8/8/2019 Social Media Marketing As A Critical Tool for Union Organizers
http://slidepdf.com/reader/full/social-media-marketing-as-a-critical-tool-for-union-organizers 14/16
Us.
6 monthsto get your 1st msg out
Scale counts. And no one else has it but us.Them.
18-24monthsto get your 1st msg out
© 2011. All Rights Reserved. Disperse Interactive, Inc.
8/8/2019 Social Media Marketing As A Critical Tool for Union Organizers
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Disperse = Results
Disperse knows Websites.Social media-friendly, search engine-optimized, micro-sites are our specialty. Webuild stand-alone sites or hub-sites that aggregate your entire social media presence.
Disperse knows PR.
Working with a network of bloggers and influentials, we assure that your story ispitched to the right media channels… entirely through social media.
Disperse knows Advertising.
The creative we produce can be repurposed for other channels, including TV andradio.
Disperse knows Email.
We handle email blasts in the hundreds of thousands for our clients as part of ourstandard services.
Disperse knows Mobile.
Need apps? We got apps. We build apps that can empower your volunteers andmembers as though they were on your payroll.
© 2011. All Rights Reserved. Disperse Interactive, Inc.
8/8/2019 Social Media Marketing As A Critical Tool for Union Organizers
http://slidepdf.com/reader/full/social-media-marketing-as-a-critical-tool-for-union-organizers 16/16
Disperse Elect is aservice of DisperseInteractive. Disperse is apioneering, full-service
social media marketingagency #spreadingideas.
Thank you for giving us
an opportunity to tellyou our story.
© 2011. All Rights Reserved. Disperse Interactive, Inc.