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--------------------------------------------------------------------------------------------------------------------- SOCIAL MEDIA Cenni, How Do’s & Don’t www.youngdigitallab.com Federico Neri

Social Media Marketing - Federico Neri

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Page 1: Social Media Marketing - Federico Neri

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SOCIAL MEDIA

Cenni, How Do’s& Don’t

www.youngdigitallab.com Federico Neri

Page 2: Social Media Marketing - Federico Neri

“A group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content”

Andreas Kaplan e Michael Haenlein

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SOCIAL MEDIA

www.youngdigitallab.com Fonte: Wikipedia Federico Neri

Page 3: Social Media Marketing - Federico Neri

PUNTI DI FORZA

1.Bacino d'utenza

2.Accessibilità

3.Fruibilità

4.Velocità

5.Permanenza

---------------------------------------------------------------------------------------------------------------------www.youngdigitallab.com Fonte: Wikipedia Federico Neri

Page 4: Social Media Marketing - Federico Neri

SVANTAGGI:

1.Bacino d'utenza

2.Accessibilità

3.Fruibilità

4.Velocità

5.Permanenza

Responsabilità: I punti di forza, vantaggio

diventano arma a doppio taglio

se utilizzati in modo errato

---------------------------------------------------------------------------------------------------------------------www.youngdigitallab.com Federico Neri

Page 5: Social Media Marketing - Federico Neri

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PERCHE’?

www.youngdigitallab.com Fonte: We Are Social Federico Neri

Page 6: Social Media Marketing - Federico Neri

You update your page too often or too little.

Your messaging is too promotional.

You don’t offer value to your followers.

You aren’t promoting your social profiles enough.

Your need to interact more…

Social media IS WELL.

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Why isn’t my business’s social media following growing?

www.youngdigitallab.com Fonte: Mashable Federico Neri

Page 7: Social Media Marketing - Federico Neri

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The Do's and Don't of Social Media for Business

www.youngdigitallab.com Fonte: Catepol 3.0 Federico Neri

Page 8: Social Media Marketing - Federico Neri

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The Do's and Don't of Social Media for Business

www.youngdigitallab.com Fonte: Catepol 3.0 Federico Neri

Page 9: Social Media Marketing - Federico Neri

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Me, myself & I: bye!

www.youngdigitallab.com Federico Neri

http://it.linkedin.com/in/nerifederico

www.federiconeri.netsons.org

www.facebook.com/f.neri

[email protected]