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SOCIAL MEDIA MARKETINGThe Biggest Lie in Social Media
The Death of Funnels
(PART 1 OF 4)
What We’re Going To Learn In These Series…
• Part 1: The Biggest Lies in Social Media and Why Sales Funnels are DEAD.
• Part 2: How to make content FAST, Get Followers, and Generate Leads.
• Part 3: Advance Strategies
• Part 4: Case Studies
What We’re Going To Do Today…
• What a Childhood Story Teaches Us About Social Media Marketing and What’s Happening to Our Industry.
• Johnny Lunch Bucket Contractor Marketing VS Homebuilder Marketing and What It Means to Marketing Online.
• Death of Sales Funnel and What to Do About It
• For MOST Local Businesses Why You MUST Understand The THREE-TYPE of Accounts You Can Have.
• LIVE Q&A
Looking At Social Media Differently
SOCIAL MEDIA MARKETING
IN THE LAST 30 DAYS…
How Many Times Have
You Logged Into
Social Media?(Type a number in the chat box now.)
*Surveyed 12,129 Real Estate Agent Dec 2019
SURVEY RESULTS*
*Surveyed 12,129 Real Estate Agent Dec 2019
IN THE LAST 30 DAYS…
How Many Pieces of Content
Did You Post On
Social Media?
(Type Your Answer In Your Chatbox)
*Survived 12,129 Real Estate Agent Dec 2019
SURVEY RESULTS*
*Surveyed 12,129 Real Estate Agent Dec 2019
SURVEY RESULTS*
*Surveyed 12,129 Real Estate Agent Dec 2019
CAN YOU GUESS WHY?
1. I’m NOT tech savvy…2. I’m NOT a graphic designer…3. I’m NOT sure what to post…4. I’m “TOO BUSY” doing Real Estate…
Have You Said Something Like That?*Surveyed 12,129 Real Estate Agent Dec 2019
AS WE GO INTO THE CONTENT REMEMBER THIS…
Let’s Get Started…
What Business Are
You REALLY In?(Type Your Answer In The Chat Box)
Let’s Get Started…
Why Are Soap Operas
Called…
“Soap Operas”?(Type Your Answer In The Chat Box)
What Does This Have To Do With Instagram?
THEY OWNED THE ATTENTIONAKA MEDIA COMPANY
ACCESS TO AN AUDIENCE TO SELL ANYPRODUCT OR SERVICE
HAVING ACCESS TO AN AUDIENCE TO SELL ANY PRODUCT OR SERVICE
MEDIA
COMPANY
YOU’RE ACTUALLY BUILDING A
THAT HAPPENS TO SELL REAL ESTATE
How to Succeed in the Digital World
THEY OWNED THE ATTENTIONAKA MEDIA COMPANY
ACCESS TO AN AUDIENCE TO SELL ANYPRODUCT OR SERVICE
HAVING ACCESS TO AN AUDIENCE TO SELL ANY PRODUCT OR SERVICE
I Have A Story I Want To Tell You…
What a Childhood Story Teaches Us About Social Media Marketing and What’s Happening to Our Industry.
SOCIAL MEDIA MARKETING
The mother pig was very poor, and so she sent her three little pigs out to seek their fortunes.
SKILLS(Worker of the
Machine)
RESULTS(Outcomes)
BELIEF
SYSTEM(Designer of the
Machine)
“I’m going to build a house.”
What is the steps to build a house?
First Little Piggy
First Little Piggy
Second Little Piggy
Second Little Piggy
Third Little Piggy
GOAL PROBLEM DIAGNOSIS DESIGN DOING(Even NOT Doing Is Doing)
OWN
EXPERIENCE
OTHER
PEOPLES
EXPERIENCE
DIAGNOSIS
BELIEF
SYSTEM(Designer of the
Machine)
SKILLS(Worker of the
Machine)
Distinguish between you as the designer of your machine and you as worker with your machine is the hardest things for people do. Most people remain stuck in the perspective of being a worker within the machine.
BELIEF
SYSTEM(Designer of the
Machine)
Distinguish between you as the designer of your machine and you as worker with your machine is the hardest things for people do. Most people remain stuck in the perspective of being a worker within the machine.
BUILD A
HOUSE
I NEED A
HOUSEDIAGNOSIS
I’LL BUILD
WITH XGO BUILD
OWN
EXPERIENCE
OTHER
PEOPLES
EXPERIENCE
DIAGNOSISSKILLS(Worker of the
Machine)
GOAL PROBLEM DIAGNOSIS DESIGN
OWN
EXPERIENCE
OTHER
PEOPLES
EXPERIENCE
DIAGNOSIS
THEORY DOING ITDONE IT
FAILED
DONE IT
WORKED
WELL
SUCCEDED
STILL DOING(Power to Pivot)
DONE IT
SORTA
WORKED
“Believability Issue(s)”Designer/Manger You vs Worker You
DOING(Even NOT Doing Is Doing)
BELIEF
SYSTEM(Designer of the
Machine)
SKILLS(Worker of the
Machine)
What is the steps to build a house?
Results from last time I did this…
A. Does NOT respond to the question.
B. I don’t know/I’m not sure.
C. Throws out a process.
You as a “Real Estate Expert” NOT even attempting to learn this is failure in looking at yourself as a Trusted Advisor.
“Believability Issue(s)”Designer/Manger You vs Worker You
Results from last time I did this…
A. Does NOT respond to the question.
B. I don’t know/I’m not sure.
C. Throws out a process.
SOCIAL MEDIA MARKETINGThe Biggest Lie in Social Media
The Death of Funnel
I’ll talk about how and why this relates to building a house.
SOCIAL MEDIA MARKETINGThe Biggest Lie in Social Media
Believing that ONE PERSON (or Company)can do it all to build a brick house.
WHO HAS HAD A BAD EXPERIENCE WITH A CONTRACTOR?
Johnny Lunch Bucket Contractor Marketing VS Homebuilder Marketing and What It Means to
Marketing Online.
Social Media Marketing Is LikeBuilding a House and
Getting The RIGHT Tenant(s)…
Basic Steps to Building A House to Rent
4- Basic Things You’ll Need:
1) General Contractor – Building + Management
2) Interior Designer – Designs + Engagement + Management
3) Salesperson – Sales + Marketing + Management
4) Property Management – Finance + Handle Tenants + Management
4- Basic Things You’ll Need:
1) General Contractor2) Interior Designer
3) Salesperson
4) Property Management
General Contractor w/ Proven Subs + Deep
Understanding of Highest & Best + Practical
• Provides all materials needed for.
• Knows how to get supplies all labor needed for the project.
• Furnishes their own equipment, vehicles, and tools.
• Hires subcontractors for specific parts of the project where more
detail is needed.
• Oversees the quality and timeliness of all work performed.
• Monitors schedules, payments, and cashflow.
• Keeps accurate records of all aspects of the projects.
• Ensures that safety measures are upheld at all times.
In the Social Media World – the GC knows the technical knowledge, management experience (hire/fire), understands how to actually build an audience.
Basic Steps to Building A House to Rent
4- Basic Things You’ll Need:
1) General Contractor
2) Interior Designer3) Salesperson
4) Property Management
Architect w/ Interior Designer + Decorator
Experience
• Consulting with clients to create the best design according to their
requirements.
• Estimating costs and materials.
• Liaising with clients and construction staff in order to comply with the
client’s needs in an established timeline and with an assigned
budget.
• Sketching out plans and making models.
• Ordering the necessary materials.
• Keeping the client up-to-date throughout the entire project.
In the Social Media World – the Interior Designer knows the technical knowledge, management experience (hire/fire), understands how to actually build an audience.
Basic Steps to Building A House to Rent
4- Basic Things You’ll Need:
1) General Contractor
2) Interior Designer
3) Salesperson4) Property Management
Salesperson + Strong Direct Response Marketing
• Creates sales process
• Engages in sales – who are leads, prospects, & clients.
• Ability to get attention and position the product.
• Knows when to give value,
• Provide solid arguments/insights to prospective clients (value).
• Performing cost-benefit analyses of existing and potential clients.
• Maintaining positive business relationships to ensure future sales.
In the Social Media World – the Salesperson is the copywriter, communicator, idea incubator, and engages in building relationships.
Basic Steps to Building A House to Rent
4- Basic Things You’ll Need:
1) General Contractor
2) Interior Designer
3) Salesperson
4) Property Management
Property Management + Strong Ability to Recognize
Trends + Increase of Value
• Handles communications with salesperson + owner.
• Cashflow managements
• Does some sales
• Know landlord-tenant laws & regulations.
• Enable you to invest without geographic barriers
• Respond to maintenance requests
• Control maintenance costs
• Market your property and fill vacancies
• Reduce the cost of management
In the Social Media World – the property manager is the poster, analytics collector, sifter of responses and responds to comments, forwards/notifies leads to salesperson, understands
how to repurpose content.
Basic Steps to Building A House to Rent
SOCIAL MEDIA MARKETINGThe Biggest Lie in Social Media
The Death of Funnel
This is WHY…Social Media Marketing Doesn’t Work For Most.
Believing that ONE PERSON (or Company)can do it all to build a brick house.
SOCIAL MEDIA MARKETINGThe Death of Funnels
SOCIAL MEDIA MARKETINGThe Biggest Lie in Social Media
The Death of Funnels
How Is Our Customer Service?(Please type in your feedback)
What We’re Going To Learn In These Series…
• Part 1: The Biggest Lies in Social Media and Why Sales Funnels are DEAD.
• Part 2: How to make content FAST, Get Followers, and Generate Leads.
• Part 3: Advance Strategies
• Part 4: Case Studies
Q&A
☺
