SOCIAL MEDIA MARKETING PLAN For each slide, copy as many times
as needed to fully explain your circumstances.
Slide 2
WHICH TECHNOLOGIES ARE MOST RELEVANT TO THE TARGET AUDIENCE(S)?
Technology TypeExamples for this audience User-generated content
blogs, Twitter, podcasts, YouTube, e-books, article marketing
Social networks and virtual worlds Collaboration Ratings
Folksonomies and content organizing (tagging) RSS and widgets
Good positioning statements are informed by market
understanding (and take a specific form): WHAT IS THE POSITIONING
OF YOUR SOLUTION(S)?
Slide 5
These are things that you would be crazy not to do if you want
success; they are called critical success factors WHAT THINGS MUST
YOU DO TO ACHIEVE YOUR GOALS (CSF)?
Slide 6
(These are usually derived from positioning, competitive
advantage and critical success factors) WHAT KEY MESSAGES WILL BE
DELIVERED IN SOCIAL MEDIA?
Slide 7
Think here about Search Engine Optimization to help you be
found WHAT ARE THE KEYWORDS OR CONCEPTS THAT MUST BE IN FOCUS
THROUGHOUT?
Slide 8
Problem: Identify a problem here that you can solve with your
solution (speak in terms of the potential client) Solution:
Identify how your solution will help the client achieve Whats in it
for me? PROBLEM/SOLUTION SETS Target Use Scenario:
Slide 9
[Access the Guiding Star Editorial Calendar, an Excel Workbook]
SOCIAL MEDIA CALENDAR
Slide 10
WHO WILL MANAGE THE SOCIAL MEDIA MARKETING PLAN?
Who?Role?Frequency?
Slide 11
What will you do on the web? What will you do in other
channels? HOW WILL SOCIAL MEDIA MARKETING BE PROMOTED?
Slide 12
Enter any tools (e.g., HootSuite, Sendible) that may help you
achieve integration in your social media platform. WHAT TOOLS WILL
YOU USE TO AUTOMATE YOUR EFFORTS?
Slide 13
Frequency, tools, stewardship, reporting sphere HOW WILL YOU
MONITOR ACTIVITIES AND REPUTATION?
Slide 14
Identify key metrics that will be assessed, and identify the
frequency of measure and benchmarks that address success HOW WILL
YOU MEASURE SUCCESS?
