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Social media metrics for health care. Jennifer Schmidt March 3, 2011. What are metrics?. Measurements. Which metrics you choose will depend on your goal. New online markets. Requires Analytics Definition and redefinition of ROI Return on Investment Return on Engagement - PowerPoint PPT Presentation
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Social media metrics for health care
Jennifer SchmidtMarch 3, 2011
What are metrics? Measurements. Which metrics you choose will depend
on your goal. New online markets. Requires Analytics Definition and redefinition of ROI
Return on Investment Return on Engagement Return on Involvement
Using social media metrics
*Source: Mzinga Babson 2009 Social Software Survey
Using social media metrics
*Source: Mzinga Babson 2009 Social Software Survey
Types of metrics
Social media leads Engagement duration Bounce rate Membership and active network size Activity ratio Conversions Brand mentions and sentiment Loyalty Virality Blog Interaction
Why is health care different
Though the goal is different, the same rules apply
Population size Impact of information Personal nature
So which metrics do I use?
Brand mentions and sentiment
Activity ratio
Engagement duration Loyalty
Now what? How to analyze all those things
Services:
Google Analytics
Hootsuite Analytics
Now what? How to analyze all those things, DIY edition
Klout
Page views
Followers/Friends/Fans/Likes
Moving Forward
Redefining ROI Developing new metrics
BUT
Will influence translate into action?
Develop a message, create an audience, analyze, adjust, and engage