Social media muebleria standard

BY

SOCIAL MEDIA

By: Galia Sandler

Agenda

• Objec5ves • Defining Social Media • Sta5s5cs and Benefits of Social Media • Current Online Presence of Muebleria Standard • Social Media Tools : Defined and Applica5on • Integra5on of Social Media PlaDorms • Maximiza5on of Social Media – Key Success Factors • Tracking Online Presence and Success • Other Marke5ng Ini5a5ves • Ac5on Plan • Summary & Ques5ons

Objec5ves

Defining Social Media

Sta5s5cs and Benefits of Social Media

Current Online Presence

Social Media Tools : Defined and Applica5on

Integra5on of Social Media PlaDorms

Key Success Factors

Tracking Online Presence & Success

Other Marke5ng Ini5a5ves

Ac5on Plan

Growth & Future Opportunities

Summary Ques5ons

Objec5ve

To grow the Muebleria Standard & Natuzzi brand in the Mexican market with a low cost budget via Social Media PlaDorms and online communi5es

Objec5ves






Key Success Factors



Ac5on Plan


Summary Ques5ons

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SOCIAL MEDIA?

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WHY

SOCIAL MEDIA?

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http://brandinfiltration.com

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http://brandinfiltration.com

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3 RULES


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• User Generated Content

• Social media is not about technology – it is about what people can do with technology

Defining Social Media Objec5ves






Key Success Factors



Ac5on Plan


Summary Ques5ons

• Social media allows people to build and gather in virtual communi.es, and forge rela.onships

• Creates Buzz

Defining Social Media Objec5ves






Key Success Factors



Ac5on Plan


Summary Ques5ons

Stranger

Connect

Converse

Friend

Customer

Apostles

Objec5ves


Sta5s5cs and Benefits of Social

Media




Key Success Factors



Ac5on Plan

Summary Ques5ons

Social Media Sta5s5cs

• Only 21 retailers own the top 1500 Facebook pages

• 91% of mobile phone users go online to socialize compared to only 79% of tradi5onal desktop users

Objec5ves






Key Success Factors



Ac5on Plan


Summary Ques5ons

• www.hoDrog.com.mx

• www.indeed.com.mx


• www.jobrapido.com.mx

Objec5ves



Media




Key Success Factors



Ac5on Plan

Summary Ques5ons

Objec5ves



Media




Key Success Factors



Ac5on Plan

Summary Ques5ons

Blogs

• One of the most important social media tools

• Your voice and home base

• Thought Leader • Customer Engagement

• Increase Search Engine Op5miza5on (SEO) by having Key Words

Objec5ves






Key Success Factors



Ac5on Plan


Summary Ques5ons

Facebook • Largest social network on the web as of February 2010

• Fastest growing group – the Baby Boomers

Objec5ves






Key Success Factors



Ac5on Plan


Summary Ques5ons

Facebook Facebook en México

• Numero de usuarios en: 10.406.260 • Numero de usuarios varones de Mexico: 4.913.140

• Numero de usuarios mujeres de Mexico: 5 066 500 • Las edades entre 18 y 24 años son las que

predominan en Facebook con un 30%

Objec5ves






Key Success Factors



Ac5on Plan


Summary Ques5ons

Facebook Key Success Factors Status updates Engaging Interac5on Custom Tabs

Objec5ves






Key Success Factors



Ac5on Plan


Summary Ques5ons

Custom Tabs Objec5ves






Key Success Factors



Ac5on Plan


Summary Ques5ons







Key Success Factors



Ac5on Plan


Summary Ques5ons







Key Success Factors



Ac5on Plan


Summary Ques5ons







Key Success Factors



Ac5on Plan


Summary Ques5ons







Key Success Factors



Ac5on Plan


Summary Ques5ons

Twiher

Twiher

• Microblogging service • 140 characters “status” updates • An endless stream of succinct informa5on

• Younger demographic than Facebook

• Micro announcement to excite and lead followers to a larger ar5cle

Objec5ves






Key Success Factors



Ac5on Plan


Summary Ques5ons

Twiher

• TwiDer : Your Online Status Message. • Tweet : A Short Update of what you are doing for

about 140 characters. • Followers : People who are subscribed of your

updates or fondly known as Tweets. • Following : People you are interested for following by

subscribing to their updates or tweets. • Re-‐Tweet (RT) : You can Relay a tweet or update by a

Twiherer or Tweeter to everyone who are following you.

• Hash (#) : When you want to tell something specific about some issue or subject, you can prefix your subject with #.

Objec5ves






Key Success Factors



Ac5on Plan


Summary Ques5ons

Twiher Sta5s5cs Objec5ves






Key Success Factors



Ac5on Plan


Summary Ques5ons

Twiher Key Success Factors • Customize Twiher Profile

• Social Media Press Releases

• TwitPics

• ReTweet

Objec5ves






Key Success Factors



Ac5on Plan


Summary Ques5ons

Twiher Key Success Factors Objec5ves






Key Success Factors



Ac5on Plan


Summary Ques5ons

Linking Facebook & Twiher

• Possible to link Facebook and Twiher updates together, it is strongly recommended against

• What you say to your audience on Twiher should be different to what you say to your audience on Facebook

Objec5ves






Key Success Factors



Ac5on Plan


Summary Ques5ons

YouTube

YouTube

• World’s most popular online video community, based around engagement

• Millions of people daily discovering, watching and sharing originally created videos

Objec5ves






Key Success Factors



Ac5on Plan


Summary Ques5ons

YouTube

• Secure a YouTube channel • Video submissions

• Video tours • Flip Video cameras in stores

• Cross plaDorm use

Objec5ves






Key Success Factors



Ac5on Plan


Summary Ques5ons

Key Success Factors of YouTube

• YouTube is a plaDorm built en5rely around the concept of engagement; its community is built around connec5ons related to the website’s content.

• Ac5ve Par5cipa5on – Comment, like, share

Objec5ves






Key Success Factors



Ac5on Plan


Summary Ques5ons

Wikipedia

• Wikipedia is an online “dic5onary” • Muebleria Standard’s Wikipedia page will displays the corpora5on as a person

• Google Search Ranking

Objec5ves






Key Success Factors



Ac5on Plan


Summary Ques5ons

Other Social Media PlaDorms Objec5ves






Key Success Factors



Ac5on Plan


Summary Ques5ons

foursquare

• Check in from anywhere in the world

• Rewards for frequent visits – Badges & Mayors

Objec5ves






Key Success Factors



Ac5on Plan


Summary Ques5ons

Skype

• We are using it right now • Immense cost savings

• Great way to communicate with customers

Objec5ves






Key Success Factors



Ac5on Plan


Summary Ques5ons

Integra5ng Social Media

Integra5on across plaDorms

Objec5ves






Key Success Factors



Ac5on Plan


Summary Ques5ons

Integra5ng Social Media Email signatures

Objec5ves






Key Success Factors



Ac5on Plan


Summary Ques5ons

Maximizing Social Media

LISTEN

ENGAGE • RELEVANT • TIMELY

• LINKABLE MEASURE

Objec5ves






Key Success Factors



Ac5on Plan


Summary Ques5ons

Listen Objec5ves






Key Success Factors



Ac5on Plan


Summary Ques5ons

Engage Objec5ves






Key Success Factors



Ac5on Plan


Summary Ques5ons

Timely/Relevance Objec5ves






Key Success Factors



Ac5on Plan


Summary Ques5ons

Linkable Objec5ves






Key Success Factors



Ac5on Plan


Summary Ques5ons

Measure Objec5ves






Key Success Factors



Ac5on Plan


Summary Ques5ons

Ac5on Plan Objec5ves






Key Success Factors



Ac5on Plan


Summary Ques5ons

Ac5on Plan

1. Update Website so it can be referenced

2. Build Muebleria Standard’s Online Profile:

Objec5ves






Key Success Factors



Ac5on Plan


Summary Ques5ons

Ac5on Plan

3. Set up a Calendar for updated content 4. Strategically grow online community

Objec5ves






Key Success Factors



Ac5on Plan


Summary Ques5ons

Ac5on Plan

6. Measure constantly

Objec5ves






Key Success Factors



Ac5on Plan


Summary Ques5ons

Social Media Summary • Social Media allows you to:

• Listen • Engage • Measure

• Communicate with your customer by fostering a community and releasing informa5on that is

– Timely

– Relevant – Shareable

Objec5ves






Key Success Factors



Ac5on Plan


Summary Ques5ons

GRACIAS PREGUNTAS?

Documents

Social media muebleria standard