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Terri Harings, Web Coach [email protected] [email protected] @ terriharings. Social Media Overview. Social Networking defined. The practice of expanding the number of one's business and/or social contacts by making connections through individuals - PowerPoint PPT Presentation
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The practice of expanding the number of one's business and/or social contacts by making connections through individuals
Only 20% of all open jobs are advertised
*Social Networking defined
http://www.youtube.com/watch?v=iReY3W9ZkLU&feature=related
How much are we using it?
*What can Social Media do for me?
*Reconnect with alumni, colleagues, and friends
*Leverage relationships to access hidden job market
*Employers use LinkedIn to find potential employees
*Research companies/Groups-connect with those like you
*Help professionals overcome fear of connecting with others
*LEARN!
*YouTube~ General Statistics*Accounts for 86% of US online video watching
*Hulu, the #2 site, accounts for 7%
Usage:*More than 13 million hours of video were uploaded during 2010 *48 hours of video are uploaded every minute*Nearly 8 years of content uploaded every day *Over 3 billion videos are viewed a day
*How to ….
*3rd Most Popular*80% female*10.4 million users*Avg.(Jan ‘12) – 1 ½
hr*Top 2 NEWEST Competing SM
*College, software dev.*63% male*170 million users (400 by end of
2012)
*Avg. (Jan ‘12) – 3.3 min
*PinterestNewest Social Media
*Pinterest Boards
*Twitter~General Statistics
Americans spend 2 hours, 12 minutes per day on Twitter
62.14% of Twitter users are in the US 66.93% of iPhone users who utilize
Twitter are in the US One major use: Following Others!
(HootSuite)- PLN, #edchat, #4thchat Teen hotspot Business marketing, professionals-
CONCISE!
If not for job hunting, then #PLN- Personal Learning Network
*Hashtags are essentially a simple way to catalog and
connect tweets about a specific
topic.
# Hashtag
*RT, MT, @, trending, ow.ly,
bitly, favorite
Terms, terms and more terms
Example Tweet- FEATURES
*www.bit.ly.com
*Can generate QR codes to add to
SM
Key Questions : - Why should a teacher or administrator,
job seeker use Twitter?How do I set up an account? - What questions should I always ask
myself when I follow someone? - How do I find good people to follow?
Fellow teachers? People interested in what I like?
- What’s privacy like on Twitter? - What should my profile photo be? - What are the drawbacks of Twitter?
http://edudemic.com/2012/04/how-to-use-twitter-for-teaching-and-learning/
http://bit.ly/Twitterhelp
*#Twitter #questions?
@terriharings
* 800 Million active Facebook users -70% daily
The top visited website, accounting for over 8% of all online visits
46% of US small businesses utilize social media in their marketing mix
Served a Trillion Page views in June 2011 alone (Google)
Facebook~ General Statistics
*What are the advantages of
facebook?
*Great way to keep in touch with friends and family*Easy way to share online materials with others*Very simple to set-up*Games, interests
*Disadvantages of Facebook
*Easily viewable by employers*83% check facebook and other online sources before hiring*70% have passed up on an applicant because of what they have
found
*Your friends are your worst enemy
*Not intended for professional networking
*Ads and tracking system
*How to Protect Yourself
*Change Your Privacy Settings
*Changing to “Friends Only”
*Blocking Your Friends List cont.
*Then what will employers see?
*Your name*Your profile picture
*Only your friends will see*Comments*Photos*Videos*Likes
* Superior – Douglas County Job Center is on Facebook!
*School District of Superior
*Why join a facebook page?
*Information or updates on ANYTHING – Ex: job postings*Clubs/Groups – Event information- Ex:Graduation, BBQ,
etc..*Job Fairs, Job seeking tips and tricks*Links to great websites*And much more...
*Questions about facebook
* Founded in 2003
Connects the world's professionals
More than 120 million members worldwide, including executives from
every Fortune 500 company
World's largest professional network on the Internet
*LinkedIn~ General Stats
Job Seekers can now apply for jobs through LinkedIn
*What is LinkedIn?
*The World’s largest professional network*Links you to your trusted contacts, called
“Connections”*Assists you in exchanging knowledge and opportunities
with a broader professional network*Job search engine, groups, shared interests/hobbies
*Quick Look at a Linkedin Profile
*What is a Profile?
*A page that shows your information to:*Friends*Professional Acquaintances*Prospective Employers
*Very similar to a Facebook, but more like a resume
*Can be customized to only show the information you want
*Making Connections
*How Do I Make Connections?
*Through Classmates* Classmates
*Colleagues
Search People You May Know
*Finding Employers, Companies, Businesses
*Enter in a Company Name
APAC Customer Service
*Company Overview Tab
*Narrow Your Search
54115
*LinkedIn Groups
*What is a “Group”?
*People who have common goals, ideas, or professions*ex: finding work or a PEO group in the Green Bay area
*Exchange information and ideas online and in person
*Groups are key to effective networking on LinkedIn
*Click “Join Group”
*“Your membership is pending”
*Questions about LinkedIn
*Using SM as a Job Seeker
*Create an Professional Account*Network with your Area*“Like” Employers’ Pages*Maintain your Privacy
*Create an Account*Job Search~ See who you
know!*Research Employers*Apply
*Questions??
Hootsuite.comTweetdeck.com
*Organize your Social Media
*My personal Hootsuite
*Final Thoughts
*PROTECT YOURSELF*TRY it! Choose one at a time and get good at it*Start a Facebook, LinkedIn account, Twitter or Pinterest*Play on Youtube- Learn something new, laugh*Decide what your purpose is, then choose the one that
fits with your goals!
*Online Presence
*Employers, Non-Profits state that they check out candidates online*Google search*CCAP*Facebook*LinkedIn
*Do employers use it?
89% of US Companies will use social networking for hiring in 2011
*Employers state that they check out candidates online*Google search*CCAP*Facebook*LinkedIn
Employers use social networks to hire
However, they also use it to check out candidates
Know your online presence!
*Employer Experience with social media marketing
49% are just getting started!
