O K L A H O M A S T A T E U N I V E R S I T Y

Social Media Plan

S o c i a l M e d i a P l a n 2

Make an Instagram account

o B y c r e a t i n g a n I n s t a g r a m a c c o u n t , O S U b a s e b a l l w i l l b e a b l e t o b e t t e r e s t a b l i s h a p r e s e n c e o n s o c i a l m e d i a

o U s i n g I n s t a g r a m a s a n o u t p u t a l l o w s y o u t o e a s i l y c o n n e c t t o o t h e r s o c i a l m e d i a s i t e s a s w e l l

• Add Instagram to website

What to Post

o B y p o s t i n g c o n t e n t c o n s i s t e n t l y , v i e w e r s w i l l b e m o r e a p t t o s e e p o s t s

o U s e c o n t e s t a n d q u e s t i o n s t o e n g a g e v i e w e r s

V a l e n t i n e s D a y P o s t o n F a c e b o o k : T e l l u s w h i c h O S U b a s e b a l l p l a y e r d o y o u l o v e ?

G a m e D a y P r o m o P o s t o n T w i t t e r : F i r s t # # # p e o p l e a t t h e g a m e g e t a f r e e t -s h i r t ! F i r s t # # # f o l l o w e r s t o r e t w e e t g e t a f r e e p r i z e !

O u t o f S e a s o n P o s t o n T w i t t e r a n d F a c e b o o k : C o u n t d o w n … # # # D a y s u n t i l b a s e b a l l s e a s o n !

S o c i a l M e d i a P l a n 3

o Theme days o f the week dur ing season to pos t on soc ia l med ia

T h e m e D e s c r i p t i o n

Funday Sunday A f ter a weekend ser ies w ins , pos t a t ime and p lace to meet w i th the team for an i ce c ream soc ia l , e t c .

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Meet the Team Mon. Introduce a new p layer every Monday dur ing season

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Tr iv ia Tuesday Post compet i t i on about baseba l l t r iv ia on soc ia l media

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Wind-Up Wednesday Have p i t chers pos t on soc ia l med ia 0 0 . 0 0 0 0 0 . 0 0

Throwback Thursday High l ight a past OSU baseba l l p layer every Thursday dur ing season

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Fan o f the Week Fr i . G ive a pr ize to the “ fan o f the week” every Fr iday dur ing season

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S tat i s t i c Saturday Update and post s ta t i s t i c s f rom the games o f the prev ious week

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