Social media positioning

- what you need to know

A bit about me• A social media consultant &

coach • Clients nationally and

internationally • I mostly talk about shoes,

chickens, dogs & yoga on my own social media

• Geek!

Some good things about social media

• Being part of the conversation• It’s essentially word of mouth online• It opens up new collaborations and suppliers• It connects you in a very personal way to your

customers• It builds customer loyalty

And some not so good things…

• It isn’t free! • It has a fairly long lead time• The need to manage multiple streams• It takes up more of your time than you think• It’s a great procrastination tool• It makes it easy for people to complain very

publically

Context, Context, Context

• Facebook– People staying in touch with their lives

• Twitter– Very real time, what I am seeing now!

• LinkedIn– Business to business, corporate. The grown up one

• Pinterest– Images that are linked to a webpage. Lifestyle is key

• Youtube– A search engine as well as a social network. Anyone under 25!

5 secrets to an effective& fabulous

social media presence

Know what you want from your social media

Don’t have multiple personalities online

Don’t internet stalk your competition too much

If someone complains, what matters is how you respond to it

Have some fun!!!

First Steps – Do it now!

• Do a quick review of where you are currently online & what is & isn’t working for you

• Book onto one of courses• Check your broadband speed (especially if you

want to use video in your strategy)

Any questions?

You can always come and see me afterwards