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SOCIAL MEDIA: An OverviewSocial Networks, Blogs, Microblogs, and Protecting Your Privacy and Digital Reputation
By Amy Craig and Eric Kleppen
Facebook was created in 2004 by Mark Zuckerberg
Originally it was exclusive to Harvard students, but opened to the public completely in 2006.
Social networking sites promote interacting through user generated content
Sites like Facebook offer a complete experience-- friends, games, activities, it creates a community like feeling even when you’re alone
Video
Does Seth Godin make a valid point about online social networking?
BLOGS
A blog is a type of interactive website used to share information
Structures posted content in reverse chronological order.
They typically incorporate text, images, links and, most of the time, comments.
BLOGS
Blogger was launched by Pyra Labs in 1999
Revolutionary because it used online, embedded software to allow users to easily create and maintain blogs without knowing code or paying for hosting space.
MICROBLOGS
Twitter was launched by Jack Dorsey in 2006
Twitter is a microblog that limits posts to 140-characters.
Video
PRIVACY
Social media is becoming more relevant to employers and colleges
There have been cases of people getting in trouble, fired, and expelled because of things they posted on Facebook.
PRIVACY
Online reputation: Digital (online) reputation is “[A] way of crafting or creating your online image, how you want to present yourself in a digital media […] it’s the way of crafting that message that others will see.”
--From http://knowwheretheygo.org/asca/videos
PRIVACY
Video (Remember, once something is online, it you can’t take it back!)
Does your online life match your real life?
PRIVACY
• “Nearly 50 percent of all employers use social networking sites to screen applicants.”
“70 percent of college admission officers use social networking sites to evaluate college applicants.”
Information you post is not completely anonymous.
---Online Privacy site TRUSTe.com
REVIEW
Social media is important
Do you think that Facebook will continue to grow in popularity, or is it just another fad that will eventually be replaced by a better service?
