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Amy Perrault and Kelly Galanis discuss how to effectively use social media to promote your personal brand. Part of Bay Path College\'s Elevate You! Series.
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Using Social Mediato Promote Your
Personal BrandKelly Galanis & Amy B. Perrault
December 1, 2009
Until now, networking meant conducting business face-to-face.
But now, with an endless supply of online communities to share information, what does all this mean?
Does all this buzz carry longevity or is this a passing trend?
And, more importantly, are you lagging behind?
Agenda• Importance of an Online Personal Brand
• Why Social Media Cannot Be Ignored
• Strategies
Discussing….
In plain English… Traditional marketing is a funnel.
Undifferiented prospects are shoveled into the top, resulting in few core clients.Before the internet, only big corporations with big budgets could market.
Now, with the internet and its tools, ANYONE can connect to their target audience.
Flip the funnel!• Turn strangers into friends
• Turn friends into customers
• Turn customers into …
sales people(for yourself)!
• 220 million users
• Information is
shared linked• Information is
viral – passed on by members to members
Fan page (news feed) or
Group page
• Trend has migrated into entertainment
• Information is
shared linked• Information is
viral – passed on by members to members
• Resume, portfolio, recommendations
• Professional groups, associations, alumni, events
• Information is
shared linked• Information is
viral – passed on by members to members
• Limited to 140 characters
• Information is
shared linked• Information is
viral – passed on by members to members
• Strictly videos
• Information is
shared linked• Information is
viral – passed on by members to members
Blog
Click-through advertising
Click-through advertising
Post
Reader Rating System
Reader Comments
A Social Image Makeover: Mariko Hunt ‘08
Beginners
Intermediate
Advanced
Skill Level
So, is social networking
for you?
Consider this…
http://www.youtube.com/watch?v=sIFYPQjYhv8
Consider this…• In 2010, Gen Y will outnumber Baby Boomers
• 96% joined a social network
• If Facebook was a country, it would be the 4th largest country.
• 80% of companies are using LinkedIn as their primary source finding and hiring new employees.
•80% of Twitter usage is on mobile devices
… imagine what that means for bad customer service?
Source: http://www.youtube.com/watch?v=sIFYPQjYhv8
