Social Media

Sharon Hirsch, President & CEO, Prevent Child Abuse North Carolina

Elizabeth Gibbes, Social Media Coordinator, Children’s Trust of South Carolina

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Agenda

• What is social media

• Why do we need social media

• Examples of successful campaigns

• Social media and your organization

• Resources for creating content, ideas for social media content calendars

• Focus on metrics for tracking results

• Questions?

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The Right Mix is Critical

Audience needs and interest

Compelling communication & interaction

Your brand

SOCIAL

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Facebook

• Storytelling

• Content sharing

• Engagement• Like

• Tag

• Comment

• Organizations are having to pay to play

• 1 billion active users

• Users share 2.5 billion pieces of content each day

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Twitter

• Engagement• Retweet

• Tag using @

• Use hashtags (a keyword search within Twitter that begins with #)

• 140 characters• Keep tweets between 80-90 characters to allow for interaction

• Tweet often to stay in front of your audience

• 5,700 tweets per second

• 560 million active users

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Instagram

• A fun and creative way to show off our work or behind the scenes work

• Engagement• Post pictures

• Like and re-gram

• Comment

• Use hashtags #

• 200 million people use Instagram monthly

• 75 million people use Instagram daily

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#Got Heart? National Donor Day Campaign

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Social Media Results: January – April 2014

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January 2014 February 2014 March 2014 April 2014 May 2014

Website Visits from Social Media

# Visits from Facebook

# Visits from Twitter

# Visits from Linkedin

# Visits from Pinterest

# Visits from Google +

# Visits from YouTube

Social Media Results: January – April 2014

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January 2014 February 2014 March 2014 April 2014 May 2014

Online Registration History

Total Registrations Unique Registrations Online registrations (total)

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Super Bowl Weekend: Panther Mania

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TweetDeck

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Canva

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Thunderclap

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Hootsuite

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Crowd Booster

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Facebook Insights

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Google Analytics

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• Facebook Engagement rate:• July 1, 2015 – October 14, 2015 = 3,799• July 1, 2016 – October 14, 2016 = 2,413• = 35.48% Decrease in Facebook

Engagement

• Twitter Engagement rate:• July 1, 2015 – October 14, 2016 = 439

engagements• July 1, 2016 – October 14, 2016 = 2,032

engagements• = 362.87% Increase in Twitter

Engagement

• Facebook Impressions:• July 1, 2015 – Oct. 14, 2016 =63,502

impressions• July 1, 2016 – Oct. 14, 2016 = 108,753

impressions• = 71.25% Increase in Facebook

Impressions

• Twitter Impressions:• July 1, 2015 – Oct. 14, 2015 = 47,300

impressions• July 1, 2016 – Oct. 14, 2016 = Sept 30 -

155,800 impressions• = 229.38 Increase in Twitter Impressions

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Questions?

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Contact Us• Sharon Hirsch, President & CEO, Prevent Child Abuse North Carolina

• 919.256.6600

• SHirsch@PreventChildAbuseNC.org

• Twitter: @PCANC_CEO , @PCANC

• Facebook & Linkedin: Prevent Child Abuse North Carolina

• Instagram: @PreventChildAbuseNC

• Elizabeth Gibbes, Social Media Coordinator, Children’s Trust of South Carolina• 803.744.4046

• EGibbes@scChildren.org

• Twitter: @Egibbes , @ChildrensTrustS

• Facebook & Linkedin: Children’s Trust of South Carolina

• Instagram: @ChildrensTrustSC

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