social media readinessfor healthcare organizationsnetworked communities and collaboration

presented by Sean Cranbury, CIHC.at IPE Ontario 2011 Conference, #IPEO11.

W: www.cihc.ca/blog T: @cihc_ca E: sean@cihc.ca

The CIHC social media strategy has grown immensely since we first started engaging the

social media networks.

We have learned many important lessons and will undoubtedly learn many more.

We work hard to engage our communities in their native spaces online and in person.

We share and we listen. We respond to input.

We measure, we adapt, we strategize again.

We want to share some of what we’ve learned.

Social Media is many things and can be described many ways.

It is a highly adaptable, inexpensive, global medium for collaboration and community

building.

For real time communication with clients, patients, families and team members.

It provides platforms and frameworks for publicly archiving data and communications

that is open and collaborative.

But if I was asked to distill the essence of social media down to just three words

they would be:

LEADERSHIPCOLLABORATION

COMMUNITY(and, shhhhh... listening.)

If you are in this room:

You are already a leader in interprofessional education.

You are already working collaboratively in teams.

You are already building and supporting communities.

You possess the skills, attitude and energy to engage the social media channels.

But is your organization ready for social media?

Let’s answer some questions:

1) Does your organization have a message that it would like to get out?

2) Does your organization serve acommunity that is separated by distance/time

zones?

3) Does your organization encourage collaboration and participation from these

communities?

4) Is your organization currently using social media tools?

5) Are you aware of strategies or policies that govern social media use within your

organization?

6) Are you aware of other organizations like yours that are using social media tools?

7) Do you follow/collaborate/interact with theseorganizations via social media?

8) Would you participate in this way if yourorganization developed a social media strategy

and proper training/mentoring is provided?

9) Do you participate in social media channels in your private life but not in your professional

life or vice versa?

10) If yes, why one and not the other?

Two More Questions:

A) What is the biggest opportunity that socialmedia can offer your organization?

B) What is the biggest concern about social media for you in this context?

CONNECT WITH CIHC ONLINE:

Web: www.cihc.caBlog: www.cihc.ca/blog

Twitter: @CIHC_caWiki: www.cihc.ca/wiki

Also on Facebook, YouTube & LinkedIn.

Thanks to Beth Kanter (www.bethkanter.org)for allowing me to use her Assessment Model in this presentation.

Her book, the Networked Non-Profit (written with Allison H Fine), is one of the best books yet written on social media in any context.