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Social Media: School Leadership in the Digital Age. J. Howard Johnston University of South Florida Practical Leadership, LLC Ronald Williamson Eastern Michigan University Practical Leadership, LLC Download this presentation from : - PowerPoint PPT Presentation
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Social Media: School Leadership in the Digital Age
J. Howard Johnston University of South Florida Practical Leadership, LLC
Ronald Williamson Eastern Michigan University Practical Leadership, LLC
Download this presentation from:http://ronwilliamson.com/Resources.html
Available from Routledge • AMLE Bookstore • Online (http://www.routledge.com/eyeoneducation/)
Door Prize: • Name and contact
information on 3X5 card
• Drawing at end of the session
Social Media: School Leadership in the Digital Age
Part 1: Social Media and SchoolsPart 2: School Safety & Crisis ManagementPart 3: CommunicationPart 4: ProductivityPart 5: Professional Growth
Key Lessons About Social Media
• News travels fast and can “go viral” in hours
• Information is distributed through conversations rather than broadcasts
• We trust information from a trusted source (friend) or neutral source (consumer agency)
Key Lessons About Social Media
• Schools are not usually trusted sources
• Production of information no longer edited, consumption of information must be done with care
• Communication must be brief and to the point
Why Pay Attention• Do you communicate with students, families
and staff?• Do you monitor community views about your
school?• Do your kids use social media?• Do you need to stay on top of cutting-edge
educational topics?• Do you need to promote good news about your
school in the community?
Getting StartedFive Step Plan1. List ways you communicate with your “publics;”
how you might employ social media?2. Draft a vision statement for social media in your
school.3. Ask your kids to show you some apps they use.4. Ask parents how they use social media.5. Subscribe to an online newsletter about tech in
schools: e.g., www.eschoolnews.com
Social Media and School Safety
Legal Guidance
Tinker Test – can restrict speech that is likely to cause a “substantial disruption”
Fraser Test – can restrict speech that is “sexually explicit, indecent or lewd”
Morse Test – can restrict speech encouraging “illegal drug use” Hazelwood Test – can restrict “school sponsored speech that is
inconsistent with the school’s basic educational mission”
Four You May Not Have Heard About
• Snapchat – messages, photos, videos that disappear
• ask.fm – ask and answer questions anonymously
• Kik – instant messaging app (avoids text charges)
• Voxer – walkie-talkie app for smartphones (voice messages, photos, “old-school text”
Social Media and School Safety
Five Step Plan1. Learn about social media and how it works2. Recognize that most teens use it responsibly3. Don’t attempt to ban it4. Help students, families and staff know about
how to manage social media5. Focus on responsible student use
Social Media and Crisis Management
Key Ideas• Provides a faster response• Keep messages brief and pertinent• Be sure to listen and respond• Have a plan to monitor messages (sent and
received)• Create a “Fact Check” site
Social Media and Crisis Management
Five Step Plan1. Don’t wait for a crisis. “Get your feet wet.”2. Only the facts; avoid emotional response3. Provide timely and useful information (no
trivia)4. Be willing to live with critique and rumors5. Post information and updates regularly
Social Media and School Communication
Key Ideas• It builds relationships• They’re already talking• Listen as well as share• You’ll be well received• It’s here to stay; not going away
Howard Middle School (FL) https://www.facebook.com/Howard.Middle.School
Carmel Valley (CA) Middle School https://www.facebook.com/pages/Carmel-Valley-Middle-School/170484453058074
Social Media and School Communication
Five Step Plan1. Look at and update school’s website2. Examine Facebook and Twitter sites of other schools3. Visit the blog of other school leaders –
http://esheninger.blogspot.com 4. Check out YouTube (www.youtube.com) as a way to
promote your school5. Think about Flickr (www.flickr.com) as a tool to
communicate about your school
Social Media and ProductivityKey Ideas• Managing time and tasks is a challenge• Importance of staying up-to-date• Gen Y employees expect to be
connected, updated, and involved• Expectations around access to
information
Social Media and ProductivityFive Step Plan1. Use it to schedule meetings (www.doodle.com)2. Manage access to information using RSS (http
://theoldreader.com/)3. Collaborate on planning and projects using wikis (
www.wikispaces.com) 4. Build connections (www.linkedin.com)5. Create a personal learning network (PLN) (
http://sites.google.com/site/buildingapln/)
RSS Feed: The Old Reader
Social Media and Professional Growth
Key Ideas1. Individualized professional development is now
possible.2. Professional networks span distance and time.3. Peer-to-Peer and embedded in the work is best.4. Students can be teachers and coaches for school
staff.5. Parents expect social media competence on the
part of school staff.6. Social media is economical.
Social Media and Professional Growth
Five Step Plan1. Survey staff for social media skills.2. Create a coaching/training cadre of students & staff.3. Model use of social media for your own
professional development. http://kommein.com/25-free-online-social-media-classes/
4. Subscribe to a school leaders’ blog: http://connectedprincipals.com/
5. Have staff showcase social media use in meetings: http://blog.edmodo.com/2012/01/06/edmodo-mini-lesson-showcase/
A Personal Learning Network
http://sites.google.com/site/buildingapln/
For Additional Information
J. Howard Johnstone-mail: [email protected]: http://www.coedu.usf.edu/main/departments/seced/Faculty/Johnston.html
Ron Williamsone-mail: [email protected]: http://ronwilliamson.com
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