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SOCIAL MEDIA
NOVEMBER 2019
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WHYSOCIAL MEDIA
Go to your audienceDefine the messageBuild relationships
• The are one billion monthly active users on Facebook
• 62% of adults use social media• 76 of 79 freshman Congressmen have
public twitter accounts• 91% of experienced social media
marketers see improved website traffic due to social campaigns
• 80% of US social users prefer to connect with brands and companies via Facebook
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Facebook: Posting announcements, engaging activistsTwitter: Interacting with target audiences, engaging mediaInstagram: Sharing curated imagery, photosLinkedIn: Reaching other thought leadersSnapchat: One to one younger engagement, flashy images
WHERE
TO START
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What is your goal?Who is your audience?Who are “you”?What sets you apart?Create your Content
WHAT
TO SAY
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BEST
PRACTICES
Content is kingAuthentic “personality”Keep it basicKeep it shortIncorporate visualsConverse, don’t preachEcho larger/paid campaignsFrequency of postsTreat platforms differentlyLearn and Plan
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BEST
PRACTICESDon’t:Only be reactiveForget to listenRely only on a weekly scheduleNeglect platformsGet lost in the crowdForget the difference between personal and professional
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SOCIAL DONE
WELL
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SOCIAL DONE
POORLY
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MESSAGE
TESTINGStart with your assumptionsLook at what you do alreadyDetermine what you want to learnDevelop methodologyExecuteDive into the data
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GAUGING ORGANIC
SUCCESS
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GAUGING
SUCCESS
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WHAT HAS
WORKED
Best Performing Message 2nd Best Performing Message
3rd Best Performing Message 4th Best Performing Message
Stop lawsuit abuse and stand with Citizens Against
Lawsuit Abuse today.
Do you think legal reform is needed? If yes, visit
Citizens Against Lawsuit Abuse website today.
Our economy and families lose over $300 billion a
year due to our tort system and we need to do
something about it. Stand with Citizens Against
Lawsuit Abuse today.
The tort system is supposed to compensate the
injured, not their lawyer. Stand with Citizens
Against Lawsuit Abuse if you agree.
• 83% of the people that took action did so on their mobile devices. 62% of the people that liked our page were women, with the largest segment being women 65+. Below is the combined performance.
• Talking about the impact on Americans helps, especially when you can put it in numbers. And breaking it down to the family level doesn’t necessarily work better than on the macro level.
• The phrase “compensate the injured, not their lawyer” significantly increased performance.
• Oddly enough, the term “frivolous lawsuit” was not a motivator compared to “ridiculous lawsuit” or “lawsuit abuse.”
• Legal reform performed better than tort reform.• “Fairness yes and greed no.” at the beginning of the text did well• The term “jackpot justice” was not a motivator.
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THE DECISION TO
ADVERTISEGoal
Resources
Where
Who
When
What
What to Think Through Platforms
YouTube
Google Search
Display
Content Syndication
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ListeningFacebook Insights*Twitter Analytics*
SysomosNuvi
MentionBrandwatch
Feedly*Tweetdeck*
Timely*
SpeakingFacebook Business
Manager*Tweetdeck*
Buffer*Sprout SocialHootsuite*PiktochartZendesk
CreatingPhotoshop
CanvaDribbble
Giphy
TOOLS
TO USE
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Facebook BlueprintLyndaHubSpotJon LoomerAd EspressoSocial Media ExaminerYouTube/Google
CONTINUED
LEARNING
