Social Media

https://www.pewresearch.org/fact-tank/2019/04/10/share-of-u-s-adults-using-social-media-including-facebook-is-mostly-unchanged-since-2018/

Social Media Statistics

Social media has peaked and usage is essentially unchanged over the past four years.

Facebook’s popularity in 2019 is just slightly greater than it was in 2013.

The only social network that's growing among young Americans is Instagram, up from 64% to 66% in the past two years.

Today, 34% of Americans ages 65 and up say they use social networking sites like Facebook or Twitter.

Facebook and Youtube are the most popular platforms for American adults aged 50 and above.

68% of adults between 50-64 report using Facebook.

Among adults aged 65 and above, 46% use Facebook.

Four-in-ten seniors now own smartphones, more than double the share that did so in 2013

https://www.pewresearch.org/internet/2017/05/17/technology-use-among-seniors/https://www.pewresearch.org/fact-tank/2019/04/10/share-of-u-s-adults-using-social-media-including-facebook-is-mostly-unchanged-since-2018/

Senior Citizens on Social Media

Factors figuring into the popularity of social media among older adults.

To reconnect with people from their past.

Seek out support groups and/or information for the chronic diseases

they face.

To bridge generational gaps and foster

connections with family and friends.

Senior citizens are the fastest growing demographic on Facebook

Engage & Interact

Key benefits of social media in government

Save Money

Traditional public outreach is expensive. Instead of spending on advertising, government

entities can now leverage more cost-efficient social platforms to raise awareness about

issues the public needs to know about.

Crisis communication

Promote evacuation protocols to help get the hundreds of thousands impacted by the

fires to get to safety

Connect evacuated civilians with emergency relief resources

Provide up-to-date information to evacuated residents

Citizen engagement

when you keep the public engaged, you’ll be able to keep them informed about the

policy and issues that matter most to them.

Define your Role

There are two types of social media accounts out there: Soapboxes and dinner parties.

A soap box social media account focuses on themselves. They use social to broadcast their messages and issues without engaging their audience.

A dinner party, on the other hand, invites audiences in and creates a dialogue with them. They encourage discussion and engagement between the host (you) and the guests (your audience).

At the end of the day, you want to be a dinner party.

Social Media Balance

Create Your Own

Share Other Content

Content Types

Activities and Class

Registration

Town Halls and Council

Meetings

Public Service Announcements

Construction Updates and

Road Closings

Content

Embrace Holidays

Another thing to remember is fitting

in your scheduling within the wider

calendar and thinking about the

impact of seasonality such as New

Year, Christmas, Easter and school

holidays.

Do NOT post:

• Personal opinions about ANYTHING

• Politics

• News

• Sports

• Religion

• Information not based on facts

• Public Rants or Complaints

Partners to follow and share

Local EMS Local Port AuthorityLocal Chamber of

CommerceLocal Radio Station Local News Local City Council City Mayor(s)

County Commissioners

County JFSCounty Area

Agency on AgingCommunity

ProgramsAuditor

Board of Developmental

DisabilitiesEMS

Animal Shelter/Dog Warden

Health Department County Engineer Universities/Schools Parks & Recreation Sheriff’s Office Veterans Services

Board of Elections Legislative Officials Senior CentersNational Center for

Mobility Management

Easterseals United Way Metropolitan

Planning Organization MPO

Helpful Tools- Content

Pocket

When you find something you want to view later, put it

in Pocket. ... Save articles, videos and stories from any

publication, page or app.

Other similar programs: Evernote & Google Doc’s

Helpful Tools- Content

Bookmark

Facebook pages,

websites and blogs

that post content

you like to share for

quick review.

Helpful Tools- Content

Giphy

Use to find fun and

clean GIF’s to

share.

-Holidays, etc.

Helpful Tools

1.Automated Posting1.Hootsuite

2.Buffer

3. Tweetdeck

2.Visual Media Tool1.Canva

2. Infogram

3.Pablo

Look for programs that integrate

with each other.

Best time of day to post

Stats can be

found easily

online

Best time of day to post: Key Points

Wednesday at noon and 2pm, as well as Thursday at

1pm and 2pm.

Tuesday through to Friday9am to 6pm

12 noon, 3pm or 5-6pmbeing strong times to

maximize tweets & retweets

Social Media Analytics

✓What posts are popular?

✓Which posts generate the most engagement? Least?

✓Measure your progress from one year to the next.

Grow your audience

Don’t wait for them to find you. Invite them

to like or follow your page and/or groups

• Invite email contacts

• Share your page on your timeline

• Note: Be sure to set the post to “Public” to ensure

that everyone will see the post

• Facebook’s Promote Feature

• Reach more locals

Find & Create Groups1. Click Groups on homepage

2. Discover a group to join or create a

group yourself

Great Examples

Columbus Ohio RideShare Group

https://www.facebook.com/groups/759269874097229/

Good Examples

https://www.facebook.com/groups/759269874097229/

Great Examples

Participate in

current

conversations

Share helpful

information

Invite to

coordinated

planning meetings

or to participate in

surveys/focus groups

Create a PlanPosting Frequency

• 1X Per Day

• M-F

• Extra post on Holidays

• Share content from pages I follow every day

Content Strategy

• Helpful Information

• Funny

• Holidays

• Events & Meetings

• Local Services Available

• Live video stream

• Video what it’s like to

• Ride public or private transit

• Schedule a ride

• File a complaint

• Etc.

• Photos of anything local that is helpful

• Promote your website

• Coordinated Plan efforts

Interaction Strategy

• Check groups 1x per day

• Share valuable information in a group I manage 2+ times per week

• Reply to all comments and messages within 24 hours

1 Post Per Day

10 Holidays

62 Posts per year

Then, Stick With it!

Don’t drop the ball

What if my agency doesn’t allow

social media?

Your mobility management

profile SHOULD be completely

separate than the organization you

work for.

If the agency requires you to stay under their “umbrella”

• Contribute post recommendations every day or numerous times per week to share on org page

If they are open to the idea of your mobility management page being separate

• Create a social media strategy plan to present to your management

• Define rules that safeguard the reputation of the organization

Thank You!OLIVIA HOOK

ODOT OFFICE OF TRANSIT