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SOCIAL MEDIA SPONSORSHIP G U I D E L I N E S
Why Social Media Sponsorships?
Who You’ll Reach: Statistics & Demographics
/NewYorkComicCon236,000 Fans
In today’s Digital Age, almost everyone has a Social Media presence or footprint online. Most people spend at least part of their day checking notifications, updating statuses and searching profiles. Social Media Sponsorships allow you to connect with our fans where you know they will be listening: right on their news feeds.
@NY_Comic_Con492,000 Followers
@NewYorkComicCon92,000 Followers
Social Sponsorship Opportunities
New York Comic Con has a highly engaged Social Media audience that relies on our channels for guest and panel highlights, show updates, industry news and behind the scenes glimpses of the show. NYCC online fans are always looking for exclusive content that can only be seen by our followers.
52% Male | 45% Female52% 18 – 34 Years Old
43% Income Over $75,000
*Statistics current as of May 4, 2017
Social Media Specs & Guidelines
• Include all hashtags and URLs in your character limit.
• All posts need to include #sponsored or #spon. ReedPOP will automatically add this to your submission, but please keep in mind regarding character limit and appearance.
• Failure to follow the specs for each channel may affect the ability for your message to be deployed. ReedPOP reserves the right to add the official show hashtag or other content to your submission.
• If you require final approval of the submitted content, please let ReedPOP know at the time of submission.
• You may request an exact date and time for deployment (subject to availability). Otherwise, ReedPOP will deploy at a recommended time during the date range you purchased.
Social Media Rules & Regulations
Please refer to the deadline provided to you by your Customer Success Associate. Please be advised that your deadline may be up to two weeks before scheduled deployment. Failure to meet the deadline may result in forfeiture of the Sponsorship.
If you have any questions regarding deadlines or Sponsorship regulations, please contact: Alex Melillo NYCC Customer Success Associate [email protected] 203.840.5405
Sponsorship Deadlines
TwitterImage Size: 1200 x 600 pxMax File Size: 100KBMessage: 100 Character LimitAccepted File Formats: .gif, .mp4, or .png
FacebookImage Size: 1200 x 1200 pxMax File Size: 100KBMessage: 100 Character LimitAccepted File Formats: .gif, .mp4, or .png
InstagramImage Size: 600 x 600 pxMax File Size: 100KBMessage: 100 Character Limit (no text within the image)Accepted File Formats: .gif, .mp4, or .png
Progressive campaign on Twitter
promoting Protector-Corn
activation onsite
Midtown Comics Instagram
post promoting Grumpy Cat
appearance at their booth onsite
Sterling Publishing
Facebook post promoting
booth content onsite
Social Media Do’s & Don’ts
Sponsorship Case Study
• Make content relevant to our fans Keep in mind demographics and who our audience is
• Ask questions Include calls to action to boost engagement from fans
• Get creative! Spin your post to feel less like an ad and more like content that fans will want to engage with
• Don’t use too much copy More images, less text
• Don’t be redundant Don’t submit the same content across all platforms & don’t submit the same message to run more than twice on the same platform
• Don’t make posts look like ads Our fans don’t like being marketed to and would rather see engaging content
DO DON’T
The Objective:• Winsor & Newton wanted to highlight their line of premium markers in a preshow Social Media
Sponsorship.
The Approach• ReedPOP worked with New York based Comic Artist Khary Randolph to get involved. ReedPOP sent
Khary a new set of donated Winsor & Newton markers to use in an original drawing. The Winsor & Newton markers were used and featured in the picture of Khary’s NYCC Countdown drawing and the post linked to Winsor & Newton’s Facebook page.
The Results:• Accrued over 260 likes and 56
shares of the post
• Noted as one of the most engaged NYCC Countdown posts of 2015
Why it Worked:• The Sponsorship featured the
Winsor & Newton brand and products in an innovative way. Fans engaged with the visual element and the branded approach was adjacent to the featured art, making it relevant to our fans.
FOR QUESTIONS, IDEAS, AND ASSISTANCE ON HOW TO MAXIMIZE FAN ENAGEMENT WITH YOUR SPONSORSHIP, CONTACT:
ALEX MELILLO | [email protected] | 203.840.5405
