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8/9/2019 Social Media Strategies to Strengthen Organizational Commitment (261636635)
http://slidepdf.com/reader/full/social-media-strategies-to-strengthen-organizational-commitment-261636635 1/22
Collaboration and Social Media
Using Social Media to IncreaseOrganization Commitment
Adriene Nazaretian Radclife
Collaboration and Social MediaEvangelist
Ofce o the CIO Yale University
March 2015
a_radclife
Adriene Radclife
8/9/2019 Social Media Strategies to Strengthen Organizational Commitment (261636635)
http://slidepdf.com/reader/full/social-media-strategies-to-strengthen-organizational-commitment-261636635 2/22
Topics Covered Today
• Commitment• Factors that Drive Commitment
• Social Media Engagement and
Commitment• Resulting Infuences o Social Media
on Commitment
8/9/2019 Social Media Strategies to Strengthen Organizational Commitment (261636635)
http://slidepdf.com/reader/full/social-media-strategies-to-strengthen-organizational-commitment-261636635 3/22
Topics Covered Today
• Commitment• Factors that Drive Commitment
• Social Media Engagement and
Commitment• Resulting Infuences o Social Media
on Commitment
8/9/2019 Social Media Strategies to Strengthen Organizational Commitment (261636635)
http://slidepdf.com/reader/full/social-media-strategies-to-strengthen-organizational-commitment-261636635 4/22
Commitment
“Individual commitment to a groue!ort " that is #hat ma$es a team#or$% a comany #or$% a society
#or$% a civili&ation #or$ '(!ince "om#ardi
8/9/2019 Social Media Strategies to Strengthen Organizational Commitment (261636635)
http://slidepdf.com/reader/full/social-media-strategies-to-strengthen-organizational-commitment-261636635 5/22
Commitment
8/9/2019 Social Media Strategies to Strengthen Organizational Commitment (261636635)
http://slidepdf.com/reader/full/social-media-strategies-to-strengthen-organizational-commitment-261636635 6/22
8/9/2019 Social Media Strategies to Strengthen Organizational Commitment (261636635)
http://slidepdf.com/reader/full/social-media-strategies-to-strengthen-organizational-commitment-261636635 7/22
Topics Covered Today
• Commitment• Factors $hich Drive Commitment
• Social Media Engagement and
Commitment• Resulting Infuences o Social Media
on Commitment
8/9/2019 Social Media Strategies to Strengthen Organizational Commitment (261636635)
http://slidepdf.com/reader/full/social-media-strategies-to-strengthen-organizational-commitment-261636635 8/22
Factors $hich Drive Commitment
•Creating a workenvironment (hichemployees eel personallyconnected starts (ith
ma)ing sure they )no(and understand (hat themission vision and goalsare.
8/9/2019 Social Media Strategies to Strengthen Organizational Commitment (261636635)
http://slidepdf.com/reader/full/social-media-strategies-to-strengthen-organizational-commitment-261636635 9/22
Factors $hich Drive Commitment
• $hen employees understand the mission/vision/ goals they can ma)e betterdecisions/ and thereore eel an increasedsense o commitment to the mission/
vision and goal“Ma$ing good decisionsis a crucial s$ill at everylevel(
*eter Druc)er
“It,s not hard to ma$edecisions once you$no# #hat you,re
values are(
8/9/2019 Social Media Strategies to Strengthen Organizational Commitment (261636635)
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8/9/2019 Social Media Strategies to Strengthen Organizational Commitment (261636635)
http://slidepdf.com/reader/full/social-media-strategies-to-strengthen-organizational-commitment-261636635 11/22
• 0no( your mission and visionstatements
• "ist your goals and o#1ectives
• Relate your content/ service plans/communications to the organi%ation – Mission
– !ision
– '#1ectives2!alues
– 3oals
• Communicate Clearly
Mission
!ision
'#1ectives
3oals
Factors $hich Drive Commitment
8/9/2019 Social Media Strategies to Strengthen Organizational Commitment (261636635)
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M E t
8/9/2019 Social Media Strategies to Strengthen Organizational Commitment (261636635)
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• Communications planning shouldhave a social media component oryour mission/ vision/ goals ando#1ectives
• 4 plan should include speci5c – *latorms or channels or
communicating
– highlighting related content or recentupdates
– Include T6E *E'*"E (ho do it
–
Create campaigns 7 visi#le hashtags or
oc a Me a Engagement anCommitment
M E t
8/9/2019 Social Media Strategies to Strengthen Organizational Commitment (261636635)
http://slidepdf.com/reader/full/social-media-strategies-to-strengthen-organizational-commitment-261636635 14/22
F u t u r e
C o m
m i t t
e d
ContentCommitted -ehavior
Social"istening 8
*articipation
Emerging
-ehavior
• Content
9mission/vision/ goals: isyour ne(
#rochure9#usiness tone 8structure:
• Social Media 7ne( telephone or chat room
channel;
oc a Me a Engagement anCommitment
M E t
8/9/2019 Social Media Strategies to Strengthen Organizational Commitment (261636635)
http://slidepdf.com/reader/full/social-media-strategies-to-strengthen-organizational-commitment-261636635 15/22
Consider this< 'rgani%ations merely have a
presence on social media/ #ut people drive itand consume it;
oc a Me a Engagement anCommitment
$hat does it mean (hensomeone ollo(s you&
• I (ant to hear (hat you haveto say
• I am interested
• =ou are relevant
• =ou are (orth my time
Does your organi%ation ollo(
other organi%ations or people&
• =our CI'/ senior leaders ordirectors
• =our line managers
• =our thought leaders
8/9/2019 Social Media Strategies to Strengthen Organizational Commitment (261636635)
http://slidepdf.com/reader/full/social-media-strategies-to-strengthen-organizational-commitment-261636635 16/22
Topics Covered Today
• Commitment• Factors $hich Drive Commitment
• Social Media Engagement and
Commitment• Resulting Infuences o Social Media
on Commitment
8/9/2019 Social Media Strategies to Strengthen Organizational Commitment (261636635)
http://slidepdf.com/reader/full/social-media-strategies-to-strengthen-organizational-commitment-261636635 17/22
Mission
!ision
'#1ectives
3oals
Resulting Increase in Commitment
Yale University ITS!ISI'+
Shaping the uture o =ale and higher education through rock-solid services/innovation/ technology leadership and strong community colla#oration;
MISSI'+'ur mission is to deliver the highest level of service possi#le to students/aculty/ and sta>/ and to demonstrate technology leadership that urthers the
?niversity@s mission;
!4"?ES$e aspire to 5ve core values that underlie all inormationtechnology activities at
=ale< respect/ service/ leadership/ transparency/ and 5scal responsi#ility;
*RI+CI*"ES or '-AECTI!ES ?sing these areas o ocus/ (e guide technology
decisionma)ing and service delivery or the =ale community o aculty/ sta>/ andstudents;
• Community Satisaction• Technology "eadership• Sta> Development• Fiscal Management• ock-Solid Services
T h e m e i s
! o c
k S o l i d S
e r v i c e
" S#M $ %
8/9/2019 Social Media Strategies to Strengthen Organizational Commitment (261636635)
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?niversity
Department
*ersonal
*ersonal
*rogram
*ersonal
Esta#lishe
dCredi#ility
andContent
-uildContent
-uild
Credi#ility
D' T6I
S
D' T6I
S
#cknowledgeThank 'ollow
Resulting Increase in Commitment
8/9/2019 Social Media Strategies to Strengthen Organizational Commitment (261636635)
http://slidepdf.com/reader/full/social-media-strategies-to-strengthen-organizational-commitment-261636635 19/22
Social Content gainscredi#ility (henauthored #y e,perts
• Treat them as
e,perts
• Responsi#le
• BI am connected tothe success
• BI am connected tothe mission
• Increased
Resulting Increase in Commitment
'ur upgrade (as a
success. lin) todetails
Roc)SolidService
8/9/2019 Social Media Strategies to Strengthen Organizational Commitment (261636635)
http://slidepdf.com/reader/full/social-media-strategies-to-strengthen-organizational-commitment-261636635 20/22
-rand your Department or *rogram (ith
social cues• =our (e# site is your home to content
• =our content is authoritative 9#usiness
tone:• Social content has a more casual tone
• *rominently display your social
channels2addresses on your site/ in yoursignatures and in all communications
• ?se hastags to tie mission/ vision/
goals to social content
Resulting Increase in Commitment
8/9/2019 Social Media Strategies to Strengthen Organizational Commitment (261636635)
http://slidepdf.com/reader/full/social-media-strategies-to-strengthen-organizational-commitment-261636635 21/22
Resulting Infuence o Social Media
• Committed• Engaged
• Conscientious
• Innovative
• 4ttentive
F u t u r
e
C o m m i t
t m e n t , , ,
, , , ,
,
Content
Consumption
Committed
-ehavior
Social*articipatio
n
Social-ehavior
8/9/2019 Social Media Strategies to Strengthen Organizational Commitment (261636635)
http://slidepdf.com/reader/full/social-media-strategies-to-strengthen-organizational-commitment-261636635 22/22
Collaboration and Social Media
?sing Social Media to Increase'rgani%ation Commitment
Adriene Nazaretian Radclife
Collaboration and Social MediaEvangelist
Ofce o the CIO Yale University
March 2015
a_radclife
Adriene Radclife