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S O C I A L M E D I AF O R C O M M U N I T Y G R O U P S
R E P O R T T O M A N S F I E L D S H I R E C O U N C I L
F O R T H E S E R I E S O F C O M M U N I T Y W O R K S H O P S R U N 1 5 , 2 2 F E B R U A R Y A N D 1 M A R C H 2 0 1 7
M A N
#LOVEMANSFIELD
0419 751 651 tammyatkins.com.au | [email protected]
Facebook: TammyAtkinsWangaratta | Pinterest: tammyleeatkins Twitter: @tammyleeatkins | LinkedIn: www.linkedin.com/in/tammylatkins
These workshops were an initiative of Mansfield Shire Council and funded by Central Hume Primary Care Partnership.
Report prepared 10 March 2017
TABLE OF CONTENTS
01 Context
02 Workshops
04 Opportunities
05 Appendix A: Feedback and evaluation
09 Appendix B: Agenda, notes and graphics
C O N T E X T
T H E S E W O R K S H O P S W E R E A N I N T R O D U C T I O N T O S O C I A L M E D I A A N D T A I L O R E D F O R C O M M U N I T Y G R O U P S I N M A N S F I E L D .
Mansfield Shire Council identified an
opportunity to assist local
community groups not yet
leveraging the benefits of online
engagement.
As a means to introduce local
community groups to free popular
social media tools - in particular
Facebook, Instagram and Twitter -
along with information about using
these tools in a community setting,
Council engaged Tammy Atkins
Consulting.
This training was hands-on and
practical and included a discussion
about the pitfalls and opportunities
social media presents for community
groups and individuals.
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A localised social media training
course was designed and delivered.
This included a tailored sixteen-page
workbook, and the creation of
presentations that could be adapted
to the group's needs and wide-
ranging skill levels.
Hosting the workshops across three
weeks allowed participants time to
complete the template for the social
media plan provided in the
workbook, to have a go using it and
to seek advice if required.
W O R K S H O P ST H R E E W E E K L Y W O R K S H O P S W E R E H E L D A T T H E M A N S F I E L D L I B R A R Y . E A C H R A N F R O M 6 P M T O 9 P M A N D I N C L U D E D D I N N E R .
Three-hour workshops were held on
Wednesday 15 February, Wednesday
22 February and Wednesday 1 March
2017 at the Mansfield Library.
Participants were provided with a
tailored workbook that included a
template for a social media plan and
general advice and ideas. The
workbook was co-branded with
Mansfield Shire Council and Central
Hume Primary Care Partnership logos.
A high-order agenda was developed.
Feedback forms distributed at the
conclusion of workshops one and two
which shaped the content and
direction of the next workshop. This
ensured the training program met
participant needs.
Where possible the presentations
were localised and included
examples of nearby and regional non-
profit organisations and companies
already engaging online.
Along with teaching participants
how to best utilise online tools,
these workshops had actual, real
outcomes.
Participants had the opportunity to
request one-to-one assistance
between workshops. Individual
advice, including an analysis of
specific Facebook Pages upon
request, was provided to Mansfield
Mens Shed, A Third Hand, Beolite
Village, Mansfield Produce Store,
Central General Practice, Made in
Mansfield and Mansfield Steiner
School.
A Facebook Event and artwork was
also designed for Mansfield Mens
Shed during the class and followed
up afterwards.
Workshop 1, Wednesday 15 February 2017
18 attendees (excluding facilitator + assistant)
See presentation at http://bit.ly/2n91poy
Workshop 2, Wednesday 22 February 2017
19 attendees (excluding facilitator + assistant)
See presentation at http://bit.ly/2mogQv5
Workshop 3, Wednesday 1 March 2017
16 attendees (excluding facilitator + assistant)
See presentation at http://bit.ly/2mJ03Ua
As there were more than ten participants, a facilitator (Tammy Atkins) plus an
assistant (Sue Gold) ran the workshops.
Community groups and businesses represented at the workshops include:
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A Third Hand
Family DayCare
Beolite Village
Mansfield Produce Store
Central General Practice
Mansfield Pony Club
Made in Mansfield
Mansfield Library
Mansfield Community Cubby
House
Mansfield Support Group for
Children with Special Needs
YAFM Inc
Mansfield Arts Council
Mansfield Steiner School
Kids Matter Family Day Care
Mansfield Mens Shed
Mansfield Shire Council
O P P O R T U N I T I E S
All participants consider their social media skills to have been improved by the
workshops
Most participants have said the workshops were the right length
Prior to the workshops, the average participant rated their social media skills to be
4.6 out of 10. After the workshops, participants rated their skills to be 7.8 out of 10.
The venue was appropriate and the catering was well appreciated.
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T H E F E E D B A C K H A S B E E N O V E R W H E L M I N G L Y P O S I T I V E .
The feedback from participants has been positive and demonstrated their genuine
interest in improving their social media skills for the benefit of their local community
group.
Future improvements to be considered are:
A longer break between workshops, perhaps two weeks
Two-hour workshops, instead of three
Participants to access (or bring) devices with larger screens (laptops instead of ipads
and iphones, or use of a venue with a bank of computers)
More use of the workshop hashtag #LoveMansfield
Ideas for future workshops
Based on participant feedback and discussions at the workshop, ideas for future
training include:
An Air BnB specific workshop
A social media workshop tailored for tourism businesses
A regular drop-in session for general social media support
APPENDIX A: FEEDBACK & EVALUATION
Clarification of Facebook terms - language. Explanations of how to use it! | All very relevant and interesting | Learning about Hootsuite | How social media can raise the profile of your business/ pitfalls / dangers | Twitter information, linking with media | How to use Facebook as a marketing tool | Gaining knowledge in the unknown of social medias | I am quite a novice at social media use - a little fearful of using it personally because of my position at a school | Facebook - learning about privacy, Pages, and Events | Explanation of computer names e.g. tweets, timeline, all about security | I like it all - but Facebook for workplace use, please | Going over everything, I knew most, so looking forward to next week
Which part of the workshop was of most interest to you?
Is there a specific topic or skill you'd like to have covered in our next workshop?
Instagram and how to set it up and use it | I think we will cover it all as discussed tonight! | How to promote your business / community group on Twitter | Further Twitter knowledge, please | Practice, practice - I will bring my laptop next time | Instagram | How I can use social media for positive outcomes | Instagram | Wording or graphics to engage a larger audience | Promoting the school and making a marketing plan and any strategies are most helpful | How to manage a community Facebook Page for information to the public. One without posts from the public and for healthcare information, alerts etc | How to delete unwanted contacts - unfriendly | How to set-up a business Facebook Page | I like hearing/learning about all the different social media available | Facebook Page Looking into an Instagram account
WORKSHOP 1 FEEDBACK
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Is there a specific topic or skill you'd like to have covered in our next (final)
workshop?
Insightly CRM | How to delete / disconnect Facebook Page | Restrictions on member posts | More tips and tricks for Facebook and Air BnB | Creating a Page | I feel the workshop is moving too quickly for me, I must be more of a beginner than I thought, I need consolidation of what I've learnt | Twitter pointers please | Help with the set-up of our Third Hand Facebook site
Facebook information, linking them all, Canva | Linking to sites | Most particularly Facebook, but Instagram also on how this could be used for work | Using the marketing skills on Facebook | Promoting techniques on various social media Pages. Also, making things look more professional via Canva, etc | Use of privacy settings | Using Facebook to connect with the community to get support for our major fundraising event | The clarity of the tips and tricks was helpful | General understanding of different options - Facebook, Instagram, etc | Privacy (or lack thereof). Thought I had good settings until I did the workshop | Great overview of social media and marketing, information regarding various websites and downloads to enhance posts, etc., practical demonstrations shared | Facebook Pages | Canva, Hootsuite, overview of social media sites | Overview and intricacies of Facebook | It was all great value - just improving my knowledge of social media from very little | Facebook | Finding out how social media works
What aspects were of most benefit to you?
FINAL WORKSHOP EVALUATION
Canva | The links to social media (Facebook) Insights | Moving around the sites and how they link to different marketing opportunities | Referral to apps that can support admin of Pages | Facebook content | Facebook Insights, I need to learn more. I am also new to Pinterest and Instagram | Detailed information on new things | Graphics and uploading | Canva and PicMonkey | Facebook | All of it but I only absorbed a portion | All very interesting | It was all relevant and very enjoyable | Instagram information, graphic design information | Canva, I love using PicMonkey for work so I can't wait to use Canva as well | Facebook/Instagram linking
Which part of the workshop was of most interest to you?
WORKSHOP 2 FEEDBACK
Could the workshops be improved? What would you suggest?
Bring screens, not phones - maybe a proper projector screen rather than a white wall | It was very clearly explained and catered to individual cases | No improvements I could suggest | To engage and work with community and linking them via a hashtag | Two-hour workshops, rather than three | Great content, huge energy, free dinner, nothing else needed | Slow it down for real beginners (I missed the first session, maybe I missed the beginner stuff!) I was a bit lost keeping up | No The workshops were comprehensive, having handbook to keep referring to beneficial, no comment regarding improvement | Maybe have two weeks between workshops, so there's more time to play and do homework?
What did you learn that might be helpful for your community group or business?
Linking (social media accounts), Canva | How to set up Facebook safely | How to navigate social media to promote business and to network | Use of photos - professional photos | The three workshops were focused on our needs to which Tammy and Sue responded very positively | The need to change the @username | Creating event postings, 'prettying up' Pages | How to set up Facebook for the clinic. Security, use of other programs to enhance our Page (graphics etc) | Starting to use social media and become confident to give it a go promoting and attracting a bigger audience. Keeping people informed about what is currently happening | Page construction and use | Instagram and improved Facebook | The things we need to think about - security, image, links, professionalism, time allocation | How to decipher Facebook, set up a Group Page, run an event and post of Facebook | How to run a Facebook Page without taking over all of our time | Facebook and Instagram | Website tools for improving posts | Use of settings etc. to maintain business sites and check progress | Creating a business social media plan
Great, engaging and very generous | Food was delicious and plentiful | Excellent! Appreciate this type of workshop being available as it was, very informative and relevant | Pretty well run | Was great, learned a lot! | A big thank you | Thanks for the vibrant energy in your presentation | No | Tammy and Sue were great. So knowledgeable and so approachable | Thanks Tammy | Tammy provided a tremendous amount of information and follow-up support. I have started to implement skills learned and are keen to use the notes to continue learning. I am also ready to use the marketing materials Tammy shared as examples of school promotion and using the website tools discussed. A professional presentation catering to all levels of proper knowledge. Thank you Tammy and Sue, Mansfield Shire and Gill | I found the last session quite disjointed, though understand it is difficult with people at such different levels | We now need as a group to sit down and work on our social media plans and to work through the suggestions you have emailed us. Many thanks for the great workshop
Are there any further comments you'd like to make?
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APPENDIX B: AGENDA, NOTES, GRAPHICS
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A number of graphics were produced during the workshops, and between the
workshops, to assist participants. Some of these include:
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